It’s almost here: the third year of sixth-generation Bronco ordering and production. Ford has shared the 2023 model year playbook with dealers, and it has made its way into the community. While the BN team wishes no one was pushed to next year, we are here to help those who have been understand the process. Below, we break down what you need to know from this first drop of information. Watch for the 2023 price list, ordering guide, and updated Ford.com FAQs coming soon.
2023 Bronco Timeline Overview
Date | Action |
September 6 |
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September 8 |
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September 8-18 |
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September 19 |
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September 21 |
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September 28 |
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Early October |
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2023 Bronco – What to Know
What's New
In this info drop, Ford highlights several points. Come back on September 19 when the order guide is released to read more about tops and colors by trim, constraints, late availability items, and Heritage packages. But for now:
- Ford has brought up the number of speakers in the base sound system from six to seven.
- HOSS 3.0 is standard on Wildtrak.
- Azure Gray has been added and Cyber Orange removed. All Cyber Orange orders will be automatically converted to Shadow Black. Work with your dealer to change to a different color.
Allocations
Ford will be allocating at least one Bronco Raptor and one 2- or 4-door 23MY or 24MY Bronco Heritage Limited Edition to each dealer. Hear Bronco brand manager Matt Winter speak about the Heritage Limited Edition allocation in our latest livestream.
22 > 23 Bronco Order Conversion Process
Just like last year, because of the new features and trims for 2023 model year, everyone without a vehicle identification number (VIN) on September 21, 2023 will need to update/confirm their 23MY order. Orders are being converted from 22MY to 23MY within Ford’s ordering system but still require updates/confirmation to be eligible for scheduling. This process will be handled through your dealer.
CURRENT ORDER HOLDERS (Converted in Ford's Ordering System)
- Your dealer will start scheduling order consultations with all existing order holders to finalize/submit, based on reservation timestamp order.
- Beginning September 21, dealers can start updating/confirming orders in Ford’s ordering system with customer consent.
- You need to agree to pricing with your dealer at the time of order entry with a signed purchase agreement and any required deposit.
- Update/confirm your order by November 21 or orders will be canceled and deposits refunded.
RESERVATION HOLDERS (Unconverted)
- For 2023 model year, existing reservation holders who have not yet converted their order can use the Ford.com Online Ordering tool within their "My Vehicles" or "Reservations and Orders" page.
- Dealers have been asked to reach out to customers to confirm order receipt and pricing.
- Convert to an order by November 21 or reservations will be canceled and deposits refunded.
Order conversion process flow and FAQ:
Status | Action |
I have never placed a reservation/order for 21-22MY (new customer). |
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I placed a reservation for 21MY but never converted it to an order (unconverted). |
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I placed an order for 22MY, was not scheduled for production, and do not want to make any changes (converted). |
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I placed an order for 22MY, was not scheduled for production, and want to make changes (converted). |
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Price Protection
All customers with a reservation/order placed by March 19, 2021 will receive price protection based on what your order was as of October 1, 2021.
Previously communicated price protection amounts for 21MY > 22MY and 22.5MY pricing are still valid.
Get Ready
We know there will be questions unanswered here and clarification needed. Visit Ford.com for updated Order Holder FAQs coming soon, and meet us in the forums as we discuss the options and information for 23MY ordering.
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