Today at Bronco Nation - Wed., 10-13-21

CoachJT

Laura,
I went to my dealership yesterday (10/13) to convert my order from MY21 to MY22.
That said, they said they were unable to place MY22 orders as of 10/13 @ 5pm. What they did do was sit down with me, go over my new "Build & Price" and work up a "Preview Order 8888" Order Summary for MY22 Bronco.
My original reservation was placed 9/19/20 and converted to an official order 1/28/21.
My question is, why are dealers still unable to place MY22 orders for exiting MY21 order holders? And when will my dealership be able to do so?
Any information you can provide would be greatly appreciated...thanks in advance!

BuzzyBud

First off, @Laura thank you for your understanding as displayed in the livestream.
You are correct, as Bronco Nation works to create a community, communication is key.
For most viewers of the livestream, they will not remember the content days, weeks, or months from now. However, they will remember how they felt.
During a critique of any presentation, there is value in determining how people felt after viewing.

marmstrong115

Laura - I listened to the livestream.

Regarding the dealer transfer question, it wasn’t clarified in very explicit terms whether they were referring to a non-converted reservation, or a reservation that has already been converted to a MY 21 order (and wasn’t selected for a MY21 build date).

If the latter, that would be great. But I spent 3 hours on hold this morning to get through to a customer service rep on the Ford marketing support line who told me they have no ability to make a transfers of a converted reservation from one dealer to another nor have they received any communication that that should be possible. Others who have made it through the hours-long hold have received the same response.

Could you please clarify the eligibility of transferability and how we are meant to get that done? If the instruction is to call customer service, perhaps share the feedback that the customer service teams are completely unaware of their ability/direction to make those transfers (at least as of 10/13 am)?

marmstrong115

And another question if you don’t mind. The slide-out tailgate looks awesome and I understand it’s a factory installed option with mid/late MY22 availability.

Does the fact that it is factory installed mean it will NEVER be available as an add-on after the Bronco has left the factory? Or would a Bronco without the tailgate eventually be able to have one installed at a dealership or buy and DIY?

Just looking to understand whether the tailgate is a one time opportunity to purchase with original order or if it will ever be possible to add onto an existing build some time in the future after taking ownership.

CoachJT

Laura,
I went to my dealership yesterday (10/13) to convert my order from MY21 to MY22.
That said, they said they were unable to place MY22 orders as of 10/13 @ 5pm. What they did do was sit down with me, go over my new "Build & Price" and work up a "Preview Order 8888" Order Summary for MY22 Bronco.
My original reservation was placed 9/19/20 and converted to an official order 1/28/21.
My question is, why are dealers still unable to place MY22 orders for exiting MY21 order holders? And when will my dealership be able to do so?
Any information you can provide would be greatly appreciated...thanks in advance!

Bronco5.0

Yes I will never forget the disappointment and disgust.A lot of talk but not much was said.

Comparing the 64 1/2 Mustang roll out to the Bronco is wrong. The Mustang rollout was successful, the Bronco rollout is a disaster that is hurting Ford.

The idea that Ford is telling people to go to the dealer and jump the line is crazy. If I can't get my Bronco built where are the Broncos coming from for the people without a reservation?

Laura

Thanks for letting us know what's happening to you, Coach. That's the first I heard of a dealer saying they can't place orders, unfortunately. It seems most people got theirs done by their dealer (no help to you, I know). I will try to see if that's a known issue for some reason and if Ford can offer a solution to it. It sounds like the dealer was going in the right direction, though, with the confirming of your order. Did anyone else have a "Preview Order 8888" doc done up? Is that the technical name for part of the correct process in how they are completing these?

Laura

Walk me through this, Bronco5.0 ... the line jumping, are you talking about when I was saying

My question is where are these Broncos coming from if its not a reservation?

Laura

Walk me through this, Bronco5.0 ... the line jumping, are you talking about when I was saying new customers should go directly to your dealer to place an order?

Laura

Hi everyone; I hope you had a solid Wednesday outside of Bronco life (or inside it, I suppose!). If you chill in this section of the forums, it's no surprise to you by now that Build & Price was updated for MY22. One of the things that caught me off-guard, however, was a last minute change to Ford communication: Ordering online (for non-converted reservation holders) opens on Oct. 15th now, not today, so be aware of that. @David began a thread for things that need a few more updates: Build & Price errors and considerations.

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Additionally, Ford shared a few details about the Everglades special edition coming next year. And in case you missed it, see our livestream from tonight with Ford below. Bronco brand manager Esteban Plaza-Jennings showed us the slide-out tailgate (I love it, looks super sharp) as well as the first look at a MY22 (pre-production) Bronco. We touched on some areas you have been questioning, a main one being dealer changes. Please continue to ask questions you have; Ford contacts have been very quick and helpful in responding to David's and my requests for clarification and confirmation. The team at Bronco Nation will keep doing our best to help you understand as much as possible about MY22 ordering. We're thankful Ford gives us the chance to talk to them directly, so you also can hear directly from them, and we appreciate every one of you weighing in with what you do.

oconner10

Good morning Laura,

I really enjoyed the livestream! I do have one question . Is there anything that someone with an order for a 2 door Bronco can do that might increase their chance for a build date fairly quick? I always here “switch to a soft top”. To my knowledge we 2 door bronco order holders don’t have that option.

Bronco5.0

The live stream would have been better if the sound wasn't breaking up and the screen freezing and pixalating occasionally.chat wouldn't let me ask questions.

David

Apologies on the sound issues. Some of it was on me, I set my noise gate too high and it was cutting out when I spoke too softly.