You can now go BACK to Bronco Off-Roadeo!

OrangecrushBronco

Insurance? You sign a waiver and pay for 3rd party insurance if you don't want to cover any damage so .. . Also I highly doubt there is no subsidies from Ford. It's a big Ford ad complete with Ford aftermarket parts on display. I'm sure they pay and write it off on their taxes as marketing or advertising. Same with the provided Broncos. Companies play by different rules then the people.

There was a three year agreement where Ford pretty much paid for everything. And unless they re-up in some major way, it is gonna be expensive. And the insurance I’m talking about isn’t even talking about for the vehicles. I’m talking about health insurance for employees and site liability insurance. If Ford isn’t footing the whole bill all of that has to come from somewhere. And don’t get me wrong, that price is crazy high. Unfortunately with all of this stuff associated with the Bronco, whether OR or BN, all these people involved aren’t even getting paid market rate for all they are doing. I see a bunch of people who love what they are doing but they aren’t getting rich off of it. I see a bunch of noses just above the waterline.

TK1215

There was a three year agreement where Ford pretty much paid for everything. And unless they re-up in some major way, it is gonna be expensive. And the insurance I’m talking about isn’t even talking about for the vehicles. I’m talking about health insurance for employees and site liability insurance. If Ford isn’t footing the whole bill all of that has to come from somewhere. And don’t get me wrong, that price is crazy high. Unfortunately with all of this stuff associated with the Bronco, whether OR or BN, all these people involved aren’t even getting paid market rate for all they are doing. I see a bunch of people who love what they are doing but they aren’t getting rich off of it. I see a bunch of noses just above the waterline.

Snorkel kit.

OrangecrushBronco

Snorkel kit.

One of those fancy ones!🤣🦶🏻🦶🏻🦶🏻🦶🏻

UGABRONC

They don't have to justify those prices. That's the part of capitalism students learn in business class 101 referred to as "what the market will bear." It's that point where supply meets demand. Apparently, they have no shortage of customers (on the demand side) who are willing to fork over $2K to the sellers (on the supply side). If they didn't have enough customers (lower demand) to fill up their events, then they'd lower their cost to drive up demand and meet the supply.

Realistically we have yet to see if there is ANY demand at that price point. Currently there is proposed supply and little to no demand.

Lol reading these replies are fun. Apparently Off roadeo did zero investigating on what we would be willing to pay for it. Don't get me wrong, the Moab one was super fun and I absolutely loved it...... But noooooo way I'd pay $2k for it. $1k I probably would.

UGABRONC

They don't have to justify those prices. That's the part of capitalism students learn in business class 101 referred to as "what the market will bear." It's that point where supply meets demand. Apparently, they have no shortage of customers (on the demand side) who are willing to fork over $2K to the sellers (on the supply side). If they didn't have enough customers (lower demand) to fill up their events, then they'd lower their cost to drive up demand and meet the supply.

That’s not what is happening here at all. The business was began as a fully subsidized benefit that was given as a gift to new Bronco owners. The cost was negotiated between Ford and Offroadeo. Consumer demand was essentially a manufactured entitlement because the purchase of the Bronco included a free trip. Now the entitlement is gone, Offroadeo has no idea what the true market price or demand is for their product.

You’re essentially saying “when I give my product away for free, it flies off the shelf! I must be able to charge whatever I want for it!”

OrangecrushBronco

Realistically we have yet to see if there is ANY demand at that price point. Currently there is proposed supply and little to no demand.

Do you really think that they just pulled that dollar figure out of the air and are now throwing against the wall to see if it will stick? I’m sure that a bit of research went into it. Just based on posting on social media there’s clearly a demand. The question is what will happen to that demand at the 2k price point? Finally, their price isn’t out of line with some other driving schools. BMW, for example, charges $1,200 per driver for their track experience one day driving school. So since Offroadeo allows for a second driver in the 2k price, they are c really charging about $1k. What I wish they v would do is drop the second driver included and make that optional at a cost like they do today. But again, they have had a couple of years experience and I suspect the they learned that there’s almost always a second person. Certainly my experience beats that out. When I went to Moab, I was the only single person there. Everyone else had two or more people. BTW, that meant that v got to drive with the guide which was fun!

TechnicalDisaster

That’s not what is happening here at all. The business was began as a fully subsidized benefit that was given as a gift to new Bronco owners. The cost was negotiated between Ford and Offroadeo. Consumer demand was essentially a manufactured entitlement because the purchase of the Bronco included a free trip. Now the entitlement is gone, Offroadeo has no idea what the true market price or demand is for their product.

You’re essentially saying “when I give my product away for free, it flies off the shelf! I must be able to charge whatever I want for it!”

It doesn't matter how it began. That's irrelevant. It doesn't matter if demand was "essentially a manufactured entitlement". That's irrelevant, too. The only thing that's relevant is want I already said - WHAT THE MARKET WILL BEAR. If demand is such that they can get $2K for their product, then that's what they should charge. If they can get $3K - then THAT'S what they should charge. If they can only get $1K - then THAT'S what they should charge. That's how capitalism works. I'm not saying I like the $2K price - in fact, I really don't. I might do it but $2K is a LOT for me. But for others, $2K is no big deal.

BuckYeah

I guess the bigger question is what would YOU pay to attend a second off-roadeo?

What would you consider a fair price and at what point is the cost exploitive?

Ahh... the question that should be asked.

If I'm being honest, I don't know what a fair price is, and I don't know at what point it would become "cost exploitive" because I have no real idea what their costs are, and I always underestimate those sorts of things.

All I really know is what would be worth it to me... and I personally would probably be willing to pay ~$1000 maximum. It would have to be an "Off-Roadeo 201" or at least an "Off-Roadeo 102" that would allow us to skip the morning introductory/walk-around lesson. (Great information for sure, but one of those things you only need a quick 10-15 minute refresher on before you go back out on the trail). If it's literally the same class I took the first time with no additional "pull"... I honestly leaning towards @TechnicalDisaster ... I'm thinking $250, probably no more than $600. But I would be willing to bet at $250, their margins simply wouldn't be high enough to sustain it... if there are even margins to begin with at that price point.

That said... I know there are people who would be willing to spend more money than I would. I counted a dozen people during my Off-Roadeo day that spent over $500 at the gift shop, and 4 of them spent over $1000. So... ya know... maybe I'm just cheap?

I would spend 2k to drive a bronco in Iceland. The most I would spend to go to another BOR would be 800 and I would need to already be heading that way.

Also I wouldn't want to sit through orientation again. It was fun, especially since I hadn't seen many of them yet when I went and there was still that new bronco buzz. If I go again, I want some caffeine and introductions and lets hit the trail.

I feel like this might have been setup a little better with returning members going on different days than the first timers.

Zacharyjones64

Also I wouldn't want to sit through orientation again. It was fun, especially since I hadn't seen many of them yet when I went and there was still that new bronco buzz. If I go again, I want some caffeine and introductions and lets hit the trail.

This is exactly my feeling too. When I went to Moab I had never actually sat in or been that close to a new bronco before since mine did not arrive until October 2021 (thanks to dirt mountain). So it was super cool to see them in person and talk to everyone about them. But just like the first day of school, that fun will wear off if you flunk and have to go over orientation for the same grade level again lol I think it would be nice if they set up a "second timers" group that says hi, goes over quick rules, and hits the trails right away.

It would be interesting to note how different the conversation would be if the price were $200. I'm sure it would be centered on how hard it is to decide on which Off-Roadeo site to try next.

How about a Bronco Nation lottery? At $10 a ticket, we'd only need 200 takers to pay for a second Off-Roadeo excursion! At $20 a ticket, we'd only need 100 members to buy tickets. Just spitballing here. It's a great experience, and it's worth repeating, especially if you try a different location.

Cool, I just saved $2000 by buying another Bronco!

BuckYeah

It would be interesting to note how different the conversation would be if the price were $200. I'm sure it would be centered on how hard it is to decide on which Off-Roadeo site to try next.

My other stupid-expensive hobby is skiing. Most ski resorts are around $65 - $95/day. I own my gear, but I imagine equipment rental packages are $75 - $100, and ski lessons are probably around $150 - $200. And of course Food is always super expensive at the ski resorts... probably $20 a meal per person.

Add it up and on the high-ish side you're looking at around ~$400 per day per person for skiing. Obviously its not a perfect parallel because with the Off-Roadeo you are renting an off-road vehicle and not a pair of skis... but $500 - $600 would feel like a really good value to me, and something I would probably be willing to do multiple times as long as I felt like I got something new out of it each time.

$200 for the Off-Roadeo would be insanity. I mean... it's the kind of insanity that benefits me, so sign me up!! But it's still insanity.

RagnarKon

My other stupid-expensive hobby is skiing. Most ski resorts are around $65 - $95/day. I own my gear, but I imagine equipment rental packages are $75 - $100, and ski lessons are probably around $150 - $200. Food is always super expensive at the ski resorts... probably $20 a meal per person.

Add it up and on the high-ish side you're looking at around ~$400 per day per person for skiing. Obviously its not a perfect parallel because with the Off-Roadeo you are renting an off-road vehicle and not a pair of skis... but $500 - $600 would feel like a really good value to me, and something I would probably be willing to do multiple times.

$200 for the Off-Roadeo would be insanity. I mean... it's the kind of insanity that benefits me, so sign me up!! But it's still insanity.

Good analogy. Snowboarder and offshore fisherman here. For $2000-3000 I can charter an expensive offshore fishing vessel with capt and mate. Burn up a lot of fuel, bait and beer with 3-5 of my best friends. Off-rodeo needs to get real.

87BroncoVB

Good analogy. Snowboarder and offshore fisherman here. For $2000-3000 I can charter an expensive offshore fishing vessel with capt and mate. Burn up a lot of fuel, bait and beer with 3-5 of my best friends. Off-rodeo needs to get real.

You guys are comparing apples to oranges. Take a look at other driving schools and what they cost. Like I said above, BMW charges $1,200 per day per driver. Since off-rodeo is charging $2k for two drivers that’s $1k per driver. Fastlane racing school charges $995 for a one day class. Again, per driver. A full day at a NASCAR driving school is between $1k and $2k. So, for this kind of thing I believe price wise they are in the ballpark. What I would change is that as suggested above returning folks should get a 201 class. Also I would change the pricing to $1k per driver.

JoergH

You guys are comparing apples to oranges. Take a look at other driving schools and what they cost. Like I said above, BMW charges $1,200 per day per driver. Since off-rodeo is charging $2k for two drivers that’s $1k per driver. Fastlane racing school charges $995 for a one day class. Again, per driver. A full day at a NASCAR driving school is between $1k and $2k. So, for this kind of thing I believe price wise they are in the ballpark. What I would change is that as suggested above returning folks should get a 201 class. Also I would change the pricing to $1k per driver.

Oh I don't disagree at all. My ski analogy is a poor comparison. I was just trying to think of an activity I do that I repeat multiple times a year that is fairly expensive that I consider to be "worth it"... and skiing is the only thing I came up with. But like I mentioned earlier, can't really compare ski rentals to an automobile rental, just doesn't really equate.

I do think $1000/driver is a solid price for a new class/experience, no argument from me there at all. That's in-line with most of the high-end driving schools I'm aware of. BUT... $1000/driver with a shared vehicle to repeat a class I've already taken—which is effectively what this is being advertised as—that's just a rough sell.

As you mentioned, it should be a 102 or 201 class for it to be worth it. If it's literally a repeat of a class we already took, in my opinion it would have to be below $750/day for consideration, and I personally wouldn't think of it as a "good value" until it's closer to $500 - $600.

BUT, like I said earlier, I saw people spend $1000 in the gift shop alone when I went to Off-Roadeo. So I'm sure they'll get a good chunk of people sign up at this price point.

TechnicalDisaster

Is winching that hard? A private pilot license cost around $150/hr for FLIGHT INSTRUCTION. So you could could fly a plane with a personal licensed instructor for 7 hours to get to $1,100.

A winch is like two buttons. 😉

Turning the winch on is easy you're right, but there is a reason Matt's Off Road rescue get's paid the big bucks, knowing proper angles, using force multipliers properly, and the endless number of folks who lose limbs or get injured every year using a winch improperly is staggering.
But I do like the idea of getting that pilots license for around $1100 and I would get to lookout all those cool dials and controls and the views would be amazing if I wasn't continually worrying if I was going to screw up and crash.😎

RagnarKon

Oh I don't disagree at all. My ski analogy is a poor comparison. I was just trying to think of an activity I do that I repeat multiple times a year that is fairly expensive that I consider to be "worth it"... and skiing is the only thing I came up with. But like I mentioned earlier, can't really compare ski rentals to an automobile rental, just doesn't really equate.

I do think $1000/driver is a solid price for a new class/experience, no argument from me there at all. That's in-line with most of the high-end driving schools I'm aware of. BUT... $1000/driver with a shared vehicle to repeat a class I've already taken—which is effectively what this is being advertised as—that's just a rough sell.

As you mentioned, it should be a 102 or 201 class for it to be worth it. If it's literally a repeat of a class we already took, in my opinion it would have to be below $750/day for consideration, and I personally wouldn't think of it as a "good value" until it's closer to $500 - $600.

BUT, like I said earlier, I saw people spend $1000 in the gift shop alone when I went to Off-Roadeo. So I'm sure they'll get a good chunk of people sign up at this price point.

Bronco Off-Road Connect is a Off-Roadeo event. Same staff at a different park and you drive your own vehicle. Cost $550 minus a 10% discount for BN Members. I think this approach is the 201 class your thinking of? If you add using their vehicle, the land they own/lease, etc..., not sure what their variable costs are, but $1200 sounds more like a reasonable price point. Most companies will have fixed cost per day and then fill the variable with quantity. It sounds like BOR needs a good yield manager 😎

I was just a Off-Roadeo at Moab in March. Had a great time, and the staff did an awesome job.
The following day I rented 2 2022 Jeep Unlimited Rubicons for the entire day (returned the following morning) for $600.
I don't think it is worth the extra $1400 for the experience.