Bronco Brand Team Q&A: Submit your questions

BBQBennz

1. What does it take to have oil Temperature added into the gauges screen. It could be added into the Ford Calibration upgrade even if we had to add hardware sending unit to the engine block.
2. The rear seat of the 4 door should fold up. Give us the hardware to change it please.
3. Gas lid should lock especially since there is no gas cap.

RagnarKon

Ooooooo fun. I could probably come up with a billion, but I'll restrict myself.

1. Was the decision to limit Big Bend to the 2.3L and take away the 2.3L automatic on Badlands more about providing a better differentiation between the "upper" trims and "lower" trims?? Or was there some other reason?? Perhaps multiple reasons??
2. How much does sharing an assembly plant with the Ranger impact the decisions you have to make as a brand team??
3. Was there a trim/package/option that ended up being less popular than you expected?? Likewise, is there a trim/package/option that ended up being more popular than you anticipated??
4. How hard is it to balance the desires of the Bronco/off-road enthusiasts and the desires of the everyday customer??
5. When you're looking at sales data, have you noticed that some trims/configs are more popular in certain areas of the country?? If so... can you share some examples??
6. Oh... I guess this is probably an important question: What does the brand team actually do??

RagnarKon

I GOT MORE:

1. Something the the brand team has done since launch was really push aftermarket accessories. Does the team have any guidelines they follow to ensure the aftermarket stays robust and in-the-loop with future changes??. Are there certain accessories Ford will not develop in-house because the team feels the aftermarket can simply do it better??
2. How does the team receive feedback?? Does the brand team secretly (or not so secretly) hang around the Bronco forums?? Do they get feedback from dealers?? Do you talk to owners during Bronco events?? All of the above?? Just curious how the information flows.

Any the questions I know won't get answered but I'm going to ask them anyway:

1. We saw rumors of a Bronco "Work" and "Premium Luxury" variant awhile back. Any updates??
2. Ya know.... the Wrangler 4xe is selling pretty well... I think you know where this question is going.
3. One of the major markets for the Bronco in the 1980s was Australia. Given Australia has a big culture around off-roading and overlanding, any plans on bringing a right-hand drive variant to market??
4. Can you share the MT-88 manual with the Ranger team?? Please and thank you.
5. Can we get "Cannot talk about future product" t-shirts?? Or is that a future product that cannot be talked about?? 😜

EvlNvrDys

Probably not Bronco Brand Team questions, but I'll throw it out there anyways.

Being that WE are the beta testers on a completely new vehicle, ask them:

1. Why didn't they give a longer bumper to bumper warranty? (Yes, my blown rear shock at 42k miles is what prompted this question).

2. When is the (affordable) V8 coming? 😁 You read that right, don't want Ford to drop a V8 in there and be like Jeep selling it for $80k+. We don't need 600 hp. Just a reliable V8 with 325-400 hp.

3. (gonna love this one) Why doesn't Ford "lower" the price on the Bronco to undercut Jeep and actually steal the market? Seems Ford raises prices, Jeep follows suit, Ford raises again. What ever happened to competition being great for the consumer? You can't tell me that 3 model years in the Bronco has got better, it's just more expensive.

Now with all that said I still love my Bronco, don't want to drive anything else. But Ford has been getting on my nerves lately as well. Making it hard to want to be a repeat customer, hard to justify selling my wife's Jeep to get her a Bronco (which she likes, but she herself can't justify the crazy prices when her Jeep is almost paid off). Ford needs to remember, we aren't buying luxury vehicles here, especially not from Ford.

OrangecrushBronco

All this. Especially the bumper to bumper. I've been driving the wheels off and just crossed the 2/3 threshold. (16 mos. in) I can't stop driving and exploring but am tempted to only drive to work until I'm closer to 3 years with all the bugs there have been.

RNC

Just over 12 months with over 32,000 miles. I bought Ford’s extended warranty. Time will tell if they honor it.

Foxtrot Bravo

All interesting info, but won't tell you what was on orders or reservations that were canceled. out of the 190k reservations 70k or so were canceled. We will never know the real numbers.

BBQBennz

1. What does it take to have oil Temperature added into the gauges screen. It could be added into the Ford Calibration upgrade even if we had to add hardware sending unit to the engine block.
2. The rear seat of the 4 door should fold up. Give us the hardware to change it please.
3. Gas lid should lock especially since there is no gas cap.

Foxtrot Bravo

1 makes too much sense, never happen
2 this is where its heading, they will make a mess of the ICE Bronco purposely (doing a good job already)to force buyers into the EV.
4 again makes too much sense so it won't happen.

Jakob1972

Also will this be the Last year of the Everglades? since it is limited production.

RagnarKon

My hot take: Only reason why Everglades returned was because the 2024 Wrangler offers an optional winch option from the factory, and Ford wanted to say they had a factory winch option too.

On a completely unrelated topic 😉 :

To original impression we got for the Everglades is that it would be a 1 or 2 year special edition trim. Did the Everglades make a return to challenge the Wrangler's factory option?​

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Non-verbal winks and nods are an acceptable answers to this question.

Alright I better stop coming up with questions before I dip too far into the "difficult topics" category. Someday I would love to have candid conversations with the Bronco team about the questions/topics everyone wants answers to that we'll never get answers too (like V8 on Bronco). I got a feeling they too would love to talk about it if it were not for the fortress built of layers upon layers of corporate red tape nonsense that hamstrings what they can and cannot say.