Bronco Nation LIVE: Bronco News with Bronco Brand Manager

BuckYeah

"Pssst... Hey, Ford. It's me, Chris. I LOVE my Bronco! Thank you for building it for me. I'm VERY happy with it." 😍

But could I please please please get my production line "baby picture?" 🙏

Signed,
Grateful

Aww man! I didn't even think of that. No baby picture since I bought off the lot.

BuckYeah

"Pssst... Hey, Ford. It's me, Chris. I LOVE my Bronco! Thank you for building it for me. I'm VERY happy with it." 😍

But could I please please please get my production line "baby picture?" 🙏

Signed,
Grateful

Let me know if this works Chris… I’d like mine too! And yes, @Ford Motor Company , I love my Bronco too! Very, very appreciative of the work the crew did on it!

TechnicalDisaster

@jparker The original fender badges were shown with color accents. The preorder only has them in black. Is there a plan to release the color versions?

I believe bro said they can be painted so I don’t think color options will be available

BroncoFred

Let me know if this works Chris… I’d like mine too! And yes, @Ford Motor Company , I love my Bronco too! Very, very appreciative of the work the crew did on it!

I'm hopelessly optimistic. And a shameless brown-noser, but hey whatever works, right? LOL

Odd how something so trivial can mean so much in the grand scheme of things. I really have to stop getting attached to outcomes. Not very Zen of me. But in all honesty, I'm not holding out hope for much longer. I mean, the production line camera probably has a memory card that gets routinely overwritten. Still, I shamelessly request my pic... 😜

bronco11

I believe bro said they can be painted so I don’t think color options will be available

I'd be happy if they offered these badges in a satin finish so they would SHOW UP against a darker-colored Bronco. Otherwise, I'm not interested. Nice-looking product, though, for folks with lighter-colored Broncos.

nrlucas

Aww man! I didn't even think of that. No baby picture since I bought off the lot.

I didn’t get a baby picture either.

BroncoFred

Let me know if this works Chris… I’d like mine too! And yes, @Ford Motor Company , I love my Bronco too! Very, very appreciative of the work the crew did on it!

PS @Ford Motor Company , my blend date was 11/30, shipped on 12/5, if that helps track it down! VIN 1FMEE5DP4PLA85781 (yes, that was from memory!) 😆😂😆😂

bronco11

Read through all of this. Yes a reservation does not guarantee a vehicle, but it did not state that an order doesn’t. Also it has been YEARS since Ford has “updated” me on a delivery time table of my bronco. The roll out was terrible and should’ve been handled much better, there’s no way around that.

Biggest thing is that they write in the language, by the way, “we can change anything at anytime and there is nothing you can do but get your $100 back”. “Oh and you can’t sue us”. what a program they have there. Now I am curious as the people who ordered but it wasn’t with a reservation. What might their recourse be? I feel like the people who were part of the early reservations will be screwed no matter what. No one read what the reservation agreement was before they clicked yes.

Ford made the changes they deemed necessary, very early on, before the reservations were converted to an actual order. I think the notice went out at the end of December 2020. I took a snapshot of the change when I finally converted my order in March of 2021 and tucked the information away. And several times over the the last two years I have talked about all these things. Like no one reading the reservation information.

The fact that allocations are not something new to Ford or any other dealership, and is, will and always will be a factor in getting any vehicle from any dealership. That before Ford converted one reservation to an order, there were serious issues with commodities, parts constraints, quality control, and shipping. These issues are worldwide and continue to this day. Due to these issues Ford dropped features very early on and based on what people originally reserved, gave certain reservation holders Ford Pass points. Then QC issues and constrained parts issues became a big issue. Manufacturers could not make enough of the parts and Ford advised people that, “if you want it sooner” take off certain items to get yours sooner. And many did. Others like me chose to wait.

Actual production of MY21 Bronco’s didn’t even ramp up until June of 2021. There was a very limited run of Bronco’s and we then got the original Price Protection. This guaranteed the MSRP price for those of us being pushed to MY22 and beyond. Three things on this point. 1) this did not guarantee your purchase price, just MSRP. So you had to negotiate ahead of time with your dealership. This fact was in play since the start. 2) Ford told us that the price protection was good through MY23. 3) This was for reservations or orders placed before March 19th 2021. Then there was MY22.5 PP and then MY23 private offers. Good through MY23. They told us PP would be ending and it is. I wish I could find my posts from two years ago where I put all the information or that I had kept all of the screen shots or emails with all of the information. But I figured I would no longer needed them.

My biggest gripe with this whole thing is that certain dealerships gave great below MSRP pricing and as a result took hundreds, if not well over a thousand reservations and orders. The dealerships, knowing the allocation model that Ford uses, knew they would never get that many orders and took them anyways. And Ford knew they were doing it and did nothing about it. Even if there were no parts constraint issues and everything was perfect, I doubt they would get through all of the number of orders in a year because they never thought they would get this response for the Bronco. This is, and has been the perfect storm of everything going wrong.

TK1215

Biggest thing is that they write in the language, by the way, “we can change anything at anytime and there is nothing you can do but get your $100 back”. “Oh and you can’t sue us”. what a program they have there. Now I am curious as the people who ordered but it wasn’t with a reservation. What might their recourse be? I feel like the people who were part of the early reservations will be screwed no matter what. No one read what the reservation agreement was before they clicked yes.

Ford made the changes they deemed necessary, very early on, before the reservations were converted to an actual order. I think the notice went out at the end of December 2020. I took a snapshot of the change when I finally converted my order in March of 2021 and tucked the information away. And several times over the the last two years I have talked about all these things. Like no one reading the reservation information.

The fact that allocations are not something new to Ford or any other dealership, and is, will and always will be a factor in getting any vehicle from any dealership. That before Ford converted one reservation to an order, there were serious issues with commodities, parts constraints, quality control, and shipping. These issues are worldwide and continue to this day. Due to these issues Ford dropped features very early on and based on what people originally reserved, gave certain reservation holders Ford Pass points. Then QC issues and constrained parts issues became a big issue. Manufacturers could not make enough of the parts and Ford advised people that, “if you want it sooner” take off certain items to get yours sooner. And many did. Others like me chose to wait.

Actual production of MY21 Bronco’s didn’t even ramp up until June of 2021. There was a very limited run of Bronco’s and we then got the original Price Protection. This guaranteed the MSRP price for those of us being pushed to MY22 and beyond. Three things on this point. 1) this did not guarantee your purchase price, just MSRP. So you had to negotiate ahead of time with your dealership. This fact was in play since the start. 2) Ford told us that the price protection was good through MY23. 3) This was for reservations or orders placed before March 19th 2021. Then there was MY22.5 PP and then MY23 private offers. Good through MY23. They told us PP would be ending and it is. I wish I could find my posts from two years ago where I put all the information or that I had kept all of the screen shots or emails with all of the information. But I figured I would no longer needed them.

My biggest gripe with this whole thing is that certain dealerships gave great below MSRP pricing and as a result took hundreds, if not well over a thousand reservations and orders. The dealerships, knowing the allocation model that Ford uses, knew they would never get that many orders and took them anyways. And Ford knew they were doing it and did nothing about it. Even if there were no parts constraint issues and everything was perfect, I doubt they would get through all of the number of orders in a year because they never thought they would get this response for the Bronco. This is, and has been the perfect storm of everything going wrong.

My biggest gripe is that there are simple solutions to many of these problems, and Ford isn’t making any tangible effort to make right by their customers. It seems like their motto is “There is no mistake we won’t make worse.”

The problem isn’t going to end when 2023 does. There will be people who get cancelled and turn right around and start fresh. We’re going to hear about waiting 2,000+ days for some orders.

You can do everything right, and Ford will still let you down. That’s a promise.

@Laura
Just want to say thank you for asking some of the questions from 6g and mentioning them in the livestream. There is a big Bronco community and I always think its kinda silly when one board ignores that another exists.

Thanks for doing that. You didn't have too, but I appreciate the kindness.

BuckYeah

"Pssst... Hey, Ford. It's me, Chris. I LOVE my Bronco! Thank you for building it for me. I'm VERY happy with it." 😍

But could I please please please get my production line "baby picture?" 🙏

Signed,
Grateful

I got mine, nah nah nah nah nah, before it grew the brush guard 😂

TechnicalDisaster

My biggest gripe is that there are simple solutions to many of these problems, and Ford isn’t making any tangible effort to make right by their customers. It seems like their motto is “There is no mistake we won’t make worse.”

The problem isn’t going to end when 2023 does. There will be people who get cancelled and turn right around and start fresh. We’re going to hear about waiting 2,000+ days for some orders.

You can do everything right, and Ford will still let you down. That’s a promise.

But now Ford can say they are starting from zero

Mal

@Laura
Just want to say thank you for asking some of the questions from 6g and mentioning them in the livestream. There is a big Bronco community and I always think its kinda silly when one board ignores that another exists.

Thanks for doing that. You didn't have too, but I appreciate the kindness.

Thank you, @Mal, but let me point it back to you all: @RagnarKon spent a lot of time gathering questions.
I agree; for us (and I'm sure others), Bronco is about the people. BN is in a position to try to help people; no reason to hog what's given to us! The more people that have their Broncos and know how to use them, mod them, have people to enjoy them with, the better.

TK1215

But now Ford can say they are starting from zero

It’s called a “Do-Over”😎

Daisy76

I took away from Matt that if you had a package with only 1 or 2 constrained items on your build that you could drop the 1 item or 2 items and still qualify.

Yes, you're correct!

Wildbilt

Outstanding job last night and much appreciated--will be nice to get the glitchy picture smoothed out--one of the things that came to mind that may help everyone involved, including mother Ford, is to try and explain the Why. We can understand the What--I think it would be valuable to try and condense and simplify (I know, it ain't easy) the "pipeline of production" and how it generally works. Then a high level summary of how the "players" who actually manufacture the pieces for assembly are involved and WHY their respective products are forcing a "constraint" for production. The "Tail" of production--or last tactical mile--is the Delivery sequence. It would be nice to have a general understanding of How that works and Why there is such difficulty in moving completed units from point A to point B. If we can somewhat understand Why the process is suffering from unanticipated intrusions, there may be more empathy for the overall manufacturer (Ford) and willingness to change by its customers (Us!).

Thanks for the feedback, Wildbilt! I'd love to get more "whys."

TechnicalDisaster

@jparker The original fender badges were shown with color accents. The preorder only has them in black. Is there a plan to release the color versions?

Here's where we talked more these and showed other samples for those who are coming in newer to this:

@jparker and @London did all the work on these with Ralph to get them in the store, so I'll let them comment on what else may be coming or how to get color-matched emblems.

ZWSMITH

I got mine, nah nah nah nah nah, before it grew the brush guard 😂

How Karmic of you, wise guy! 😏

Text version of @TK1215 images. (I knew I had saved it somewhere but just found it this morning.)

Reservation Terms and Conditions​

July 7, 2020

U.S. VEHICLE RESERVATION PROGRAM TERMS AND CONDITIONS​

Welcome to the Ford Motor Company ("Ford") U.S. Vehicle Reservation Program ("Program").

These Terms and Conditions ("Terms") describe the Program as well as the Reservation
Process ("Reservation Process"). Please review these Terms carefully and click "Checkout" to agree. Your acceptance and use of the Program and Reservation Process is your agreement to these Terms, the Payment Terms, and the Privacy Policy located on this site.

If you object to any of these Terms, your sole recourse is to stop using the Program.

1. Reservation.​

You may be able to configure a Ford vehicle (the "Vehicle") through the Reservation Process ("Reservation"). By completing the Reservation Process, you are not ordering or purchasing a vehicle. The Reservation Process allows you to configure a Vehicle and pay the Reservation Deposit ("Reservation Deposit") to an authorized Ford or Lincoln dealer (collectively "Dealer") you select. Participation in the Program does not guarantee you vehicle delivery. You must contact a Dealer to discuss final transaction pricing, arrange any necessary financing, and complete your purchase of the Vehicle. Your Reservation does not guarantee a set price for the Vehicle. The Dealer sets the Vehicle price, which may differ from the MSRP. Unless otherwise indicated, MSRP is the manufacturer suggested retail price and does not include destination/delivery fee plus government fees and taxes, any finance charges, any dealer processing charge, any electronic filing charge, and any emission testing charge. Optional equipment not included.

2. Sharing of Reservation Information.​

You will be required to select a dealer at the time of Reservation. Your information including name, address, e-mail address and vehicle configuration will be shared with the dealer you select. Your credit card information will not be shared. You will be asked to reconfirm this dealer at time of order or select a different dealer.

3. Reservation Process.​

In order to complete the Reservation Process, you will be required to (1) create and/or login to your Ford account, (2) submit certain information to Ford, and (3) pay a refundable Reservation Deposit to your preferred Dealer. You may request a full refund of your Reservation Deposit at any time prior to placing a vehicle order with your selected Dealer. Contact your Dealer for details.

4. Vehicle Specifications and Configuration​

You understand that we may not have completed the development of the Vehicle or begun manufacturing the Vehicle at the time of your Reservation. By agreeing to these Terms, you represent and warrant to us that you understand that the Vehicle configuration may change prior to execution of a sales agreement between you and a Dealer.

5. No Purchase Requirement.​

The Program does not require you to complete a vehicle purchase, finance, or lease contract. If you change your mind before you have entered into a contract with your Dealer, you may cancel your Reservation pursuant to Section 10 below.

6. Right to Decline, Cancel Reservation.​

Ford, at its sole discretion, may decline or cancel your Reservation at any time, for any reason.

You will be notified by email if your Reservation is declined, and your Reservation Deposit will be refunded if it has already been processed.

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Ford reserves the right to change, update, improve, correct, modify, suspend, discontinue or cancel all or part of the Program, including any of its features, functionalities or manners of operation at any time without any notice or obligation to you. Your use of the Program after any changes are implemented will be considered acceptance of such changes. The Program may not be available during maintenance breaks and other times.

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You must be at least 18 years of age or the age of majority as determined by the laws of your state or territory of residency and a resident of the United States in order to accept these Terms and to participate in the Program. The Program is only open to individuals; companies, groups and organizations are not eligible to participate. Reservations are limited to two per Ford account. Ford may cancel your Reservation and refund the Reservation Deposit if Ford determines that you are an ineligible party.

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In order to participate in the Program, you will be required to provide certain information, such as your address and billing information. You represent and warrant that all such information is accurate, and you shall ensure that such information is kept current. Ford shall have no responsibility or liability for inaccurate information or information that later becomes outdated, and shall have no obligation to make efforts to determine the correct contact or shipping information. You can update your information at any time by logging into your Ford Owner Account or FordPass account. You represent and warrant that you are not a broker and that your registration and participation in the Program is for your own benefit on your own behalf. We may cancel your Reservation in the event we determine you have engaged in brokering.

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You may cancel your Reservation at any time before you order your vehicle and request a refund from your Dealer. The full Reservation Deposit should be credited back to your credit card within approximately 10 business days. Please note that all cancellations are final. You may not transfer or assign your Reservation or any other rights under these Terms and Conditions.

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Your participation in the Program and/or your Reservation does not create liability for Ford or you for any failure to perform due to an event beyond our control, including, but not limited to, any Act of God, terrorism, war, political insurgence, insurrection, riot, civil unrest, act of civil or military authority, uprising, unavailability of materials, strike, earthquake, flood, pandemic or any other natural or man-made eventuality outside of our control.

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We reserve the right, at our discretion, to change these Terms at any time. If for any reason a court of competent jurisdiction finds any provision, or portion thereof, to be unenforceable, the remainder of these Terms shall continue in full force and effect and the unenforceable provision shall be deemed to be modified solely to the extent necessary to make it enforceable. This Agreement represents the entire agreement governing your Reservation.

13. Limitation of Liability.​

UNDER NO CIRCUMSTANCES WHATSOEVER, SUBJECT ONLY TO THE LIMITS OF APPLICABLE LAW, SHALL FORD BE LIABLE TO YOU FOR ANY DIRECT, SPECIAL, CONSEQUENTIAL, PUNITIVE, INDIRECT, OR INCIDENTAL DAMAGES OF ANY KIND WHATSOEVER, INCLUDING LOST PROFITS, LOSS OF BUSINESS OR LOSS OF OPPORTUNITY, REGARDLESS OF THE BASIS OR CIRCUMSTANCES OF ANY CLAIM, DAMAGE, LOSS OR EXPENSE, WHETHER IN CONTRACT, TORT (INCLUDING NEGLIGENCE) OR OTHERWISE, AND REGARDLESS OF WHETHER WE HAVE BEEN ADVISED OF THE POSSIBILITY OF ANY CLAIMS, DAMAGES, LOSSES OR EXPENSES.

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TechnicalDisaster

@jparker The original fender badges were shown with color accents. The preorder only has them in black. Is there a plan to release the color versions?

Yes!