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Bronco Build & Price Updating for 23MY

Bronco Build & Price Updating for 23MY


Ford is updating the Bronco FAQs and Bronco Build & Price (B&P) for 23MY, letting customers configure a 2023 Bronco online.

Existing order holders can use the B&P website as a tool for when they update/confirm order specifications with their dealer, a step that begins today for this group.

Unconverted reservation holders –– those holding on to a reservation but have never placed an order –– can use the Ford.com Online Ordering tool within their “My Vehicles” or “Reservations and Orders” page. Dealers can start converting these Wednesday, September 28.

Note: By November 21, all orders must be confirmed with your dealer to remove the 99-Priority code (“Do not build”) they are currently in, even if you aren’t planning on changing anything, and all reservations must be converted to a clean order. Ford will be canceling any order or reservation that does not meet this deadline.

New for 23MY

Ford has made several updates to what’s available for this next model year; some of these have been talked about for months, others are more recent developments. Here are the major items.

  • Heritage ($44,305) and Heritage Limited Broncos ($66,895) have been introduced. Both will first be available to current Bronco reservation and order holders. Others can order them for 24MY. The Heritage edition is being treated as a controlled commodity and will be easier to get. As for the Heritage Limited, of which 1,966 will be produced in both ’23 and ’24, dealers will receive at least one 2- or 4 -door in either 23MY or 24MY. Looking for a Bronco Raptor? Every dealer receives at least one.
  • Wildtrak receives the HOSS 3.0 system as standard.
  • The base sound system receives one more speaker: seven, including a subwoofer.
  • Cyber Orange and Everglade’s Desert Sand have been retired. New colors are Azure Gray and Robin’s Egg Blue. Check our chart to see which series can have what colors.

Want specifics to your trim? Download the 23MY Order Guide.


If you have questions on any portion of the ordering process, about the changes, or even if you should add or subtract an option, drop them here or head to the Bronco Nation forums.

Ford has equipped dealers to understand the changeover, pricing, and what’s available, but many in your BN community have immediate knowledge and insight they’d be happy to share.

Need quick help or advice on configuring your 2023 Bronco? Any question is a good one. Ask in the Bronco Nation forums.



  1. I have an order in place but I can’t see the build and price tool even when I log in. I confirmed with my dealer that my order is still there. They confirmed it’s still there ready to be converted to a 23. It’s not showing up on my ford.com login and I can’t see the build price tool. Anyone else have the same problem?

    1. Only the Wildtrak is getting the High-Performance Off-Road Stability Suspension (HOSS) 3.0 system as standard.

  2. I was a day one reservation holder. I tried to get a Bronco Raptor last year with the Ford Raptor lottery but missed out. I still want one. Is it possible to convert my day 1 reservation to a Raptor if I am willing to wait?

    1. You can try … every dealer gets at least one Bronco Raptor. I would sit down with your dealer and ask if they have a list of names already. If you have a good relationship, they may tell you if you have a chance. I’d also encourage you to have the price conversation and get a signed agreement beforehand, so you don’t wait and then find out they are marking it up an amount you don’t want to pay.

  3. Submitted my 23MY 2-door Badlands Sasquatch order, 21 Sep 2022. Seemed to go smoothly and easily enough with my local Ford dealer, online.

    1. Hi Wendy, good question: If you have a VIN and production date, you can no longer change anything on your order.

    1. Yes, only in 4-door, and they don’t have restraints, so if you’re an existing order holder/reservationist, you can work with your dealer to convert to this trim by Nov. 21.

  4. Regarding my 5/25/21 order reservatioin, Ford stated in an email to me this week:Your next step is to contact your dealer, who will help you update your order as necessary and answer any questions you may have. I contacted my dealer and request the paint color and engine specification be changed. The dealer stated: We were able to change color but not engine from 2.7L to 2.3L without you loosing your place in the que. Can someone explain why when you reorder your vehicle and re-specify your options that certain options can’t be changed, yet you could order a new Heritage edition or Everglades series as stated in Ford’s email and not lose your place in the que.

    1. I haven’t heard of this but will look into it. Typically, removing constrained items helps you be built faster.

  5. Laura, could you please explain what this means, “The Heritage edition is being treated as a controlled commodity and will be easier to get.” What is a controlled commodity? I spoke with my dealer on Thursday and was told in no uncertain terms that they would be adding $25,000 to the price of the Heritage Limited and $10,000 to the price of the Standard Heritage. I “kinda” understand about the Limited, but I thought there were no restrictions on the Standard. They are under the impression that they will only be getting 2 or 3 Standard Heritage models, thus justifying the huge ADM.

  6. Is Ford taking orders for non-reservation holders, or is MY23 ordering limited to reservation holders right now?

  7. I am a day one reservation holder who was waiting for the MOD Shadow black top which they said was coming 22s then 23s and now it’s available. I am not waiting any longer and am settling for the MIC top. My dealer said as of today Ford told them the order banks or not open yet to convert my order to the 23s. Are the order banks open or not?

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