Called the Michigan Truck Plant during the time of the original Ford Bronco and producing more than 1.1 million of the off-road vehicles, the Michigan Assembly Plant (MAP) has welcomed back the brand and is rolling 2021 Broncos off the line.
“We have the most skilled workforce in America working in a plant that’s state-of-the-art,” says John Savona, vice president, manufacturing and labor affairs. “It’s an unbeatable combination designed to deliver our customers a high-quality, ready-for-anything, all-new Bronco.”
Next door to the plant is the Modification Center, 1.7 million square feet of space to factory-install customer opt-ins, including roof racks, safari bars, and graphics packages.
Owners can also order dealer-added factory-backed accessories –– more than 200 are currently available, says Ford. The modular design of the Bronco lets you walk away with a vehicle customized specifically to your lifestyle.
An Outcome Worth the Wait
The 2021 vehicles have had customers wanting and wishing from the day they were announced. The last year has held its fair share of snares, but the return of the Bronco –– and the fulfillment of your dream –– has never been closer.
To each and every employee and supplier who worked hard and made tough choices, who clocked in knowing there would be headaches some days and progress on others, thank you. And to all the enthusiasts –– in this Nation and many other groups across the U.S. –– who have kept your Broncos running, who have clamored for this sixth generation, and who have stood by and waited, we thank you too. All your work, commitment, and interest has made it possible for Ford to bring back Bronco –– and get the all-new version into our garages.