Ford released an update to pricing in the Bronco build and price tool this week. Ford North America Product Communications Manager, Mike Levine, specified on Twitter that the update, “corrected some earlier preliminary pricing errors.” The pricing corrections resulted in many reservation holders’ builds rising in price.
The recent update to Bronco Build and Price corrected some earlier preliminary pricing errors.
— Mike Levine (@mrlevine) December 21, 2020
The impact on pricing mainly came from separate charges for the 10-Speed automatic transmission and Advanced 4×4 options. The Sasquatch package adds the automatic transmission in the Bronco build and price tool, so Sasquatch builds in 2-Door Base, Big Bend, Black Diamond, and Badlands were affected, because those trims come standard with the 7-Speed manual transmission. The Sasquatch package also adds Advanced 4×4 to Base and Big Bend trims, an option priced at $795.
Adding those options up comes to $7385, the price quoted by Levine on Twitter for adding Sasquatch to Base and Big Bend. That number breaks down to $4995 for Sasquatch, $1595 for the 10-Speed Automatic, and $795 for Advanced 4×4. However, the spec sheet that is produced by Build and Price only lists the Sasquatch and 10-Speed Auto as additional costs, Advanced 4×4 is still listed at $0. It lists the $4995 for Sasquatch, with a final tally of $8980 in options and accessories. We’ll do the math for you: there’s $1595 that’s unaccounted for, which is the price of the 10-Speed Auto. To our eyes, the tool seems to be counting the automatic transmission twice in some builds.
Builds containing the Mid package, which includes the automatic transmission, saw a price increase on Black Diamond and Badlands, the trims that come with a manual standard and have access to the Mid Package. Again, the build summary reflects the addition of $3090 in options and accessories while only listing the Mid Package in the itemized list of options, with the 10-Speed Auto zeroed out. But $3090 is an accurate reflection of adding both the Mid Package features and the Automatic transmission.
Potential customers also found that adding the larger 2.7L EcoBoost engine, an option that currently requires the 10-Speed Auto, also saw a price jump. When selecting this engine option on trims that come standard with the 7-Speed manual, there is now an additional $1595 added to the price of the build.
Ford also added some previously announced hard top options to the Bronco build and price tool. The Shadow Black-Painted Modular hard top made its B&P debut at $1895 on both 2-Door and 4-Door Big Bend and above. And a modular body color-painted hard top, bundled with a black soft top, is now a selectable option. 4-Door Broncos in trims above Base can be spec’d out with the dual soft top/hard top options, though the details pages for the options note that they aren’t compatible with the late availability slide-out tailgate.
The B&P didn’t note that these additional top options are late availability items. Ford had previously informed reservation holders that the Mold-in-Color hard top would be the only hardtop option that wouldn’t be late availability. The details screens for these options make no mention of this fact, at least when viewed on certain platforms. The screens even point out that the Shadow Black modular hard top is standard on Wildtrack and First Edition Broncos, a contradiction of their previous statements that these trims would receive a MIC top.
With ordering starting in mid-January, reservation holders are eager to understand what their dream rig will cost. Ford has promised that dealers will have the full standard and optional feature list, complete with all available dealer installed accessories, prior to the ordering banks opening. For now, pricing for those rigs seem like it will separate out and include the cost for the automatic transmission and Advanced 4×4. We as reservation holders will have to figure that into our Bronco budgets.
On Ford’s side, Mike Levine has promised updates, again on Twitter: “Stay tuned for additional updates for prelim pricing.”
November 12, 2020 –
Since Build and Price launched for the 2021 Ford Bronco, there have been questions and concerns from the community on what it included, what accessories were missing, and why certain options can be matched and others cannot. Where is the pull-down tailgate table included with the Overland Concept? What’s the story with roof racks on Sasquatched 4-doors?
While we don’t have all the answers to these questions, we have been able to confirm that Build and Price is not in its final form and updates are coming. Esteban Plaza-Jennings, the Ford Bronco brand manager, confirmed to Bronco Nation that accessories that have been confirmed for Bronco but aren’t currently in the Build and Price are still coming and will be added to Bronco Build and Price in a future update.
We do not have a date for when these updates will go live, and we don’t know if Ford will announce the updates or if these updates will be background improvements to the Build and Price that will just appear without prior fanfare. Bronco reservation holders will want to see a comprehensive list prior to placing orders so they can have the best selection of options before committing their cash. As always Bronco Nation will continue to bring you the most up to date and accurate information from Ford as soon as we get it. In the meantime, head over to the Bronco Nation forums and connect with some other Bronco fans while we all wait.
September 21, 2020 –
Along with the introduction of the 7-speed manual being offered with the Sasquatch package, Ford has announced that the much-anticipated Bronco build and price tool will go live in October. Bronco fans will then be able to explore options, compare prices, and ultimately create the ideal Bronco for their own off-road adventures. Additionally, reservation holders will be able to save their customized Bronco specification from the build and price tool to use for ordering, which is expected to open in December.
The two and four-door models of the Bronco will be available on the build and price tool and are expected to be delivered in the spring, with orders beginning in December. We don’t yet know the exact date in October to expect the build and price tool, but we will be sure to keep the Bronco Nation updated with any developments.