Confirmed: Bronco Build and Price to Launch Oct. 23

Dealer specialists were alerted by Ford via email that the highly anticipated Bronco ‘Build and Price’ will be released on Friday, October 23^rd. This has been widely speculated across social media, but this is the first official announcement that the automaker has made. The email sent late Monday aligns with a tweet sent by Mike Levine hinting at this Friday being the official ‘go live’ date. Additionally, we have a first look at what the configurator will look like. The image features a pre-production 2021 Ford Bronco 4-Door First Edition in the Area 51 color. To accompany this release, Bronco Nation will be publishing our Colors & Materials video this Friday, October 23^rd as well. Visit the Bronco Nation YouTube channel to subscribe for updates. We are excited to see all the combinations the Bronco Nation will build, so be sure to share them on social media and in the forums!