Dealer wants to raise price on ordered Bronco

Georgiahome622

Mar 01, 2022

Hi,

Can anyone tell me if this is any way legal/ethical? I reserved a Bronco Outer Banks in July 2021, my order for a 2022 was placed Sept 2021. My dealer contacted me today - by email - to tell me this:

"We just received one of our first retail orders with a hard-top in a 4-door model. We made the decision last night that the selling price would be 10000 above MSRP on our retail orders for the remainder of this model year and 20000 for those Broncos with a hard-top for stock. We have seen pre-owned Broncos consistently priced above 30000 over the original MSRP so we felt that we are well back of the current market. I know and understand how frustrating this entire process has become but I wanted to be upfront with you know that the decision has been made on price. Production dates continue to be postponed on all vehicle lines so there is still a chance that your order not be fulfilled in this model year. If so, we will reevaluate the market before determining that price too. "

Can they just tack on $20,000 to the price of the MSRP for the Bronco I ordered back in September, just because the value has increased? This seems incredibly unethical if not illegal.

Has anyone else been told this?

Thanks,
Georgiahome622

Dmesser92, 73chesney

Last edited by a moderator: Mar 01, 2022

Sort by date

Reaction Score

Mar 07, 2022

#40

♫♫ Happy trails to you, Until we meet again. Happy trails to you, Keep smiling until then. ♫♫

Moving Chicane, filup01

Mar 11, 2022

#41

filup01
the dealer is Cook County Ford in Adel, GA.

Mar 11, 2022

#42

Licknstick
I don't worry about things that are out of my control

yeah, me either, but I can always control what I spend my money on.

Licknstick, Deano Bronc

Mar 11, 2022

#43

When you Google a dealership's name, it almost always pops up with their Google review rating front and center. Every time I see one of these posts, I'm Googling their name and then leaving them a bad Google review. So sick of this.

Mar 11, 2022

#44

nrlucas
When you Google a dealership's name, it almost always pops up with their Google review rating front and center. Every time I see one of these posts, I'm Googling their name and then leaving them a bad Google review. So sick of this.

I see that someone left them a bad review who had the exact same experience as me. By the way, he told me this morning that he HAD to charge me over MSRP. He just HAD to. I'm really sorry that the "unprecedented times" he kept referring to has impacted his business, but he doesn't have to take it out on his loyal customers. VERY shortsighted. When things turn around he will have no customer loyalty and a terrible reputation.

Deano Bronc, 73chesney

Sep 17, 2023

#45

My bronco arrived in town today. Should be at the dealer in a day or two. Then they have to do a bumper to bumper inspection before it arrives. I’m afraid when I get there to pay and sign they will try and tack on to the MSRP. I do have a retail buyers order and invoice signed as well as an order summary with amount due as $52,802.84. Am I protected from them trying anything funny?

Sep 17, 2023

#46

Nchiangi
My bronco arrived in town today. Should be at the dealer in a day or two. Then they have to do a bumper to bumper inspection before it arrives. I’m afraid when I get there to pay and sign they will try and tack on to the MSRP. I do have a retail buyers order and invoice signed as well as an order summary with amount due as $52,802.84. Am I protected from them trying anything funny?

Guess you'll find out if your dealer is ethical or not...

'21 AMB Basesquatch 2 Door. 2.7. 569 days from reservation to delivery

Sep 17, 2023

#47

PSUTE
Guess you'll find out if your dealer is ethical or not...

With a signed agreement they can pull that?

Sep 17, 2023

#48

Nchiangi
With a signed agreement they can pull that?

They can try. Complicated and expensive if they do. Have to sue for specific performance and get an emergency restraining order preventing them from selling it in the meantime...

'21 AMB Basesquatch 2 Door. 2.7. 569 days from reservation to delivery

Sep 17, 2023

#49

PSUTE
They can try. Complicated and expensive if they do. Have to sue for specific performance and get an emergency restraining order preventing them from selling it in the meantime...

What all do I need to know and say before going in this week if they do try? I want to be ready just in case

Sep 17, 2023

#50

Nchiangi
What all do I need to know and say before going in this week if they do try? I want to be ready just in case

Very state specific and I'm not a lawyer, so that was meant as a worst case scenario, not legal advice...

'21 AMB Basesquatch 2 Door. 2.7. 569 days from reservation to delivery

Sep 17, 2023

#51

PSUTE
Very state specific and I'm not a lawyer, so that was meant as a worst case scenario, not legal advice...

Okay. It’s Team Ford Las Vegas and on Google have good reviews overall I just have heard stories of others on here and want to make sure I’m ready

PSUTE

Sep 17, 2023

#52

Keep this in mind, most dealerships honor the agreed amount. Some are not so ethical. The bad ones are known to be bad. Have all your paperwork, price protection, emails etc. in hand when you go in. Make sure to tell them ahead of time that you want no extras, unless you want something. IE: extended warranty, window tint, widow etching. They may try to put it on and then make you pay for it, trying to make up for the locked price. Typically you will pay the higher price and then get a check back from either Ford directly or from the dealership later. If you have a really good, high volume dealership, they may just charge you the price protection amount up front and then they wait for the rebate from Ford.

Nchiangi, MWNew

Sep 17, 2023

#53

If your Bronco is already on the way to the dealership then you should already be discussing this with the salesperson. My dealership had a very good reputation but with the long wait and all the horror stories online of other unethical dealers, I still had concerns. As soon as Ford sent the notice that my Bronco was built I talked to the salesperson at least every other day making sure how payment was to be made ,financing etc. The only real issue was they did have Nitrogen in the tires added to the invoice but after asking them , "Really , in a off-road vehicle?" , they removed that cost and all was good .

2Dr Badlands - MIC - Area51 - 2.7 Auto - MGV - Headliner - High Pkg
Reserved 7/20/20 Delivered 5/6/23
"Ford said, hey we're gonna fulfill all reservations and pre-orders before we build stock units."

Nchiangi, TK1215

Sep 17, 2023

#54

Our price did not change .. From the day we ordered to the day we picked it up two years later...

Nchiangi, TK1215

Sep 17, 2023

#55

Ditto

MWNew, Nchiangi

You must log in or register to post here.