Ford shortchanging customers.

Hobgoblin

Oct 10, 2021

I am not sure if anyone here has been following the saga about how the new allocation formula for the Bronco is shortchanging those of us who have placed orders with smaller dealers who stepped up to compete in the open market place? Granger Ford has been open, honest and honorable in their dealings with with reservation/order holders and even with those who were not. They had over 1,000 orders for Broncos and the mega dealers have stepped in to share their displeasure on how Granger is competing in the market place. Have we not seen enough of the surprise extra ADMs and Broncos being sold out from under customers? Ford has given in to this saber rattling from the mega dealers. In Georgia we could not even get dealers to respond to our questions on Broncos.

Granger had over 200 allocations for 2021 and they just received their initial allocation of 2022s and they have been allotted 11 Broncos to start the year. They also had a percent match of orders to sales for their Broncos. With this new formula in place, I will not receive my Bronco until 2023. I reserved on 7/23/20. It is unbelievable that they would penalize a dealer who is bringing customer service to a new level for car dealers. To be fair, the discount is nice that they are offering but my #1 priority was to not have dealer shenanigans with my Bronco when it was delivered. Granger has proven that they can do it right. They are now punishing customers who want to purchase from Granger.

When order banks open for MY22 they will allow a dealer change and are setting things up to get us to move to other dealers where we, in theory, could possibly receive our Broncos earlier. This is not a way to treat customers, especially when this launch has gone so poorly.

We in the Bronco community have supported each other. We may have differences of opinion on things from time to time but it has been more supportive than not. If you think this is not right I am asking that you show you support. Ford should be looking to provide a greater level of service than this. I know they can and hopefully they will change their minds on this and look to build Broncos the way they originally said that they would. Thank you for reading and showing your support.

Cap12271, 65FB

Last edited by a moderator: Oct 10, 2021

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Oct 10, 2021

When making your reservation did not FORD automatically choose your purchasing dealer ?

357Mag, 6GENBRONCOFAN

Oct 10, 2021

Early on, you could change your dealer. Many did, including me. The dealer Ford chose based on zip code said the selling price would be determined at the time of sale, and based on market.

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LR48, Grooticus

Oct 10, 2021

ride high
When making your reservation did not FORD automatically choose your purchasing dealer ?

By default Ford gives you a list of dealers near your area, but ultimately you can choose your own dealer

---

Just for some additional context... Ford has an allocation system in place to determine how many vehicles are sent to dealers.

In 2021, the Bronco allocation formula was based largely on the number of Bronco reservations that were converted to orders.
In 2022, the Bronco allocation formula has been changed and is now largely based on the total number of Ford vehicles sold over the past 3 years--with a special emphasis on the total number of Bronco Sport vehicles sold.

There are handful dealers (Granger Ford in Iowa being one of them) that ran a bunch of early specials/deals for the Bronco about a year ago in an attempt to maximize their total number of Bronco reservations. Those specials worked, and they now have abnormally large number of Bronco reservations. However, now that the Ford changed the allocation formula, those dealers that ran those specials are at a huge disadvantage if they primarily focused reservation numbers and not necessarily their overall sales volume. Essentially they have a huge number of reservation orders and not enough allocation to fulfill those reservation orders.

Obviously this is not only is bad for the dealers who ran these reservation specials, but it is also bad for the customers of those dealers. Which ultimately means several people who reserved their Bronco back in 2020 may not be able to get their Bronco until 2023 unless they switch dealers and lose the special price they received.

2022 4dr Badlands, 2.3L Manual, Mid pkg
YouTube: youtube.com/@ragnarkon

llv1980, PC Austin

Oct 10, 2021

Back in January 2020, I began searching for a Ford dealer and found no one in my area willing to commit to a price of MSRP. The term used was “the market will determine price.”

I did find a small rural New England Ford dealer who was hoping to build his business (young guy with three young kids) and I placed my order with him in February 2020. His allocations in 2020 were low and although I have an early 7/14 reservation, no luck for me.

For 2022 his allocations will be even lower, and we both understand my build would get pushed into 2023. We are not even sure if 2023 will result in my Bronco being built.

I understand the current situation. In the next few weeks, I will determine if I move ahead and execute my Plan B. One thing is certain, if I move on to Plan B I will walk away from ever buying or thinking of buying a Ford product. Not a good situation, but this is my reality.

Gimesnow, Bronco 202?

Oct 10, 2021

RagnarKon
By default Ford gives you a list of dealers near your area, but ultimately you can choose your own dealer

---

Just for some additional context... Ford has an allocation system in place to determine how many vehicles are sent to dealers.

In 2021, the Bronco allocation formula was based largely on the number of Bronco reservations that were converted to orders.

In 2022, the Bronco allocation formula has been changed and is now largely based on the total number of Ford vehicles sold over the past 3 years--with a special emphasis on the total number of Bronco Sport vehicles sold.

There are handful dealers (Granger Ford in Iowa being one of them) that ran a bunch of early specials/deals for the Bronco about a year ago in an attempt to maximize their total number of Bronco reservations. Those specials worked, and they now have abnormally large number of Bronco reservations. However, now that the Ford changed the allocation formula, those dealers that ran those specials are at a huge disadvantage if they primarily focused reservation numbers and not necessarily their overall sales volume. Essentially they have a huge number of reservation orders and not enough allocation to fulfill those reservation orders.

Obviously this is not only is bad for the dealers who ran these reservation specials, but it is also bad for the customers of those dealers. Which ultimately means several people who reserved their Bronco back in 2020 may not be able to get their Bronco until 2023 unless they switch dealers and lose the special price they received.

i looked at several dealerships in and around the greater Phoenix area and ultimately picked the dealership I went with for a number of different reasons. This is a small to medium, more rural dealership and I rolled the dice hoping that having a lower number of reservations and converted orders would work to my advantage. I just couldn’t see even a mega dealership getting 600-700-800 or more allocations. At this point who knows

Bronco 202?, RoaminWY

Oct 10, 2021

Back when I was on another forum and all this Granger stuff was 1st being discussed , I wasn't a big fan of buying from a dealer hundreds of mile away just to save a couple grand , especially if a local dealer was selling at MSRP . I also figured it was going to end up biting folks in the arse . I couldn't find my more in depth post I was searching for but did find this one . You get the idea .
Sorry to see Ford going down this path , but my father sold new cars for 20 years , so kinda knew how they were going to react .

2Dr Badlands - MIC - Area51 - 2.7 Auto - MGV - Headliner - High Pkg
Reserved 7/20/20 Delivered 5/6/23
"Ford said, hey we're gonna fulfill all reservations and pre-orders before we build stock units."

Deano Bronc, KennyMac

Oct 10, 2021

I am a reservation holder and Granger is my chosen dealer. All the local Ford dealers in my area are asking 10K over MSRP. Ford needs to correct this new allocation formula and let the customer go where they are given the best deal and not have to deal with these shady, sleazy, arrogant dealers. This has got to be one of the biggest vehicle launch flops in history and you would think the blue oval boys would do as much as they could to correct the ship. Apparently not. You can bet your ass before I get ripped off on a new Bronco purchase, I will start shopping for a Jeep. As far as I am concerned, the local dealer business model needs to die anyway.

Gimesnow, Bronco 202?

Oct 10, 2021

BuzzyBud
Back in January 2020, I began searching for a Ford dealer and found no one in my area willing to commit to a price of MSRP. The term used was “the market will determine price.”

I did find a small rural New England Ford dealer who was hoping to build his business (young guy with three young kids) and I placed my order with him in February 2020. His allocations in 2020 were low and although I have an early 7/14 reservation, no luck for me.

For 2022 his allocations will be even lower, and we both understand my build would get pushed into 2023. We are not even sure if 2023 will result in my Bronco being built.

I understand the current situation. In the next few weeks, I will determine if I move ahead and execute my Plan B. One thing is certain, if I move on to Plan B I will walk away from ever buying or thinking of buying a Ford product. Not a good situation, but this is my reality.

Its sad when the most enthusiastic guy on this board is saying what you are saying.

Joined May 29, 2020 Member 546

Gimesnow, rtaylor

Oct 10, 2021

Ford is essentially defaulting on their reservation time-stamp promise. Let the chips fall where they may.

Gimesnow, rtaylor

Oct 11, 2021

#10

BuzzyBud
Back in January 2020, I began searching for a Ford dealer and found no one in my area willing to commit to a price of MSRP. The term used was “the market will determine price.”

I did find a small rural New England Ford dealer who was hoping to build his business (young guy with three young kids) and I placed my order with him in February 2020. His allocations in 2020 were low and although I have an early 7/14 reservation, no luck for me.

For 2022 his allocations will be even lower, and we both understand my build would get pushed into 2023. We are not even sure if 2023 will result in my Bronco being built.

I understand the current situation. In the next few weeks, I will determine if I move ahead and execute my Plan B. One thing is certain, if I move on to Plan B I will walk away from ever buying or thinking of buying a Ford product. Not a good situation, but this is my reality.

Buzzy, I second what @Bronco5.0 said. You have been such a great ambassador to this forum. Your research and enthusiasm have been outstanding. You have even represented us with the corporate brass at Ford and this may happen to you as well. It makes me very sad to hear this.

None of this should be happening. If Ford would stick to their guns and do what the set out to do, everyone would have equal opportunity to get the Bronco they want according to the time stamp they have. The idea that large dealers will have stock Broncos well before those of us who were there at the start is terrible.

I hope that you will be able to get your Bronco and we will be able to meet up at future Bronco events. What makes this even more special than just the machine are the great people that we can learn from and have fun with. Best of luck with the next chapter in the journey.

Gimesnow, rtaylor

Oct 11, 2021

#11

@Ford Motor Company : It is especially frustrating when there are so many people here at the BN who put in time to provide information, insights and a voice to so many. We all have different backrounds, differing points of view and plans for our vehicles. We don’t always see things the same and at times we bicker with each other, but we don’t hold grudges, at least hopefully! ;) But all of those things stem out of of a common underlying theme. Our love of and excitement for, this damn Bronco. Ford asked us repeatedly, over and over again to suck it up and to adjust our builds and plans. Ford please listen and learn, or we will do it for you. Frankly you need to suck it up and push all those late, late builds to 2023 or 2024. You need to bypass unscrupulous dealerships and got to the master list of orders and deal with people fairly. Honest dealerships need to get more allocations and the bad ones need to get cut. Take the people getting screwed and move them to other dealerships. After this complete shit show you need to bypass the old ways. Not for all time just this time. It is glaringly apparent you can’t do it both the old way and the new way. Keep to your word Ford. It’s time to separate the wheat from the chaff. And you apparently have some people who make decisions, bad ones, that may need to seek new employment because their lack of performance is, to say the least, unparalleled.

Respectfully Submitted, Tim Kiely

RioBlue1521, Gimesnow

Oct 11, 2021

#12

Ford is catering to a few dozen big dealers who want to charge you way more than they need to and turning their backs on 1000's of loyal customers who decided to shop for the best deal. Well I'll tell you what, I am 59 years old and have owned only FORD vehicles my entire life, starting with a '74 Bronco. This allocation crap is severely testing that loyalty. Per the new allocation formula (and if it is the same in successive years) and when my reservation was made, Granger estimates receipt of my Bronco in late '24 or early '25!!!!!!!!!!!!! In the meantime, the big dealers will all be getting stock to sell and price however they want to. If this is not changed, my order at Granger will not be moved to another dealer that will charge me more, it will be canceled and I will buy a new Defender. I will also cancel my Maverick order. My ticker is not the healthiest and I may be dead by '24 or '25, I want a vehicle.

A350, Gimesnow

Oct 11, 2021

#13

TK1215
@Ford Motor Company : It is especially frustrating when there are so many people here at the BN who put in time to provide information, insights and a voice to so many. We all have different backrounds, differing points of view and plans for our vehicles. We don’t always see things the same and at times we bicker with each other, but we don’t hold grudges, at least hopefully! ;) But all of those things stem out of of a common underlying theme. Our love of and excitement for, this damn Bronco. Ford asked us repeatedly, over and over again to suck it up and to adjust our builds and plans. Ford please listen and learn, or we will do it for you. Frankly you need to suck it up and push all those late, late builds to 2023 or 2024. You need to bypass unscrupulous dealerships and got to the master list of orders and deal with people fairly. Honest dealerships need to get more allocations and the bad ones need to get cut. Take the people getting screwed and move them to other dealerships. After this complete shit show you need to bypass the old ways. Not for all time just this time. It is glaringly apparent you can’t do it both the old way and the new way. Keep to your word Ford. It’s time to separate the wheat from the chaff. And you apparently have some people who make decisions, bad ones, that may need to seek new employment because their lack of performance is, to say the least, unparalleled.

Respectfully Submitted, Tim Kiely

Amen brother!

#FreeGranger

Gimesnow, Trigger

Oct 11, 2021

#14

I'm a July 20th reservation and I may not be allocated a Bronco in 2022. I'm also not happy for others who've been waiting along with me for over a year and who may not get their bronco either. Either way this new allocation formula is making me question whether Ford is right for me. I'm losing that loving feeling. What a downer to hear this the week before ordering.

Gimesnow, rtaylor

Oct 11, 2021

#15

I think one of the (many) things I've learned through this process is Ford isn't selling you or me a vehicle. They are selling vehicles to dealers. What Ford allowed people to do was make a reservation, which in practical terms is meaningless. The $100 wasn't even between you and Ford. It was paid to the dealer. Then Ford let dealers convert those reservations into orders, but those orders are between Ford and the dealer. They, Ford, really have nothing to do with you as the customer.

So, what's the difference if the allocation method alienates you the customer. In the end, Granger is going to sell every Bronco they are allocated and they don't lose at all, anything. They have made as many orders as they could, and in the hopes it would increase their allocation. That too has nothing to do with the customer. In the absence of a reservation/customer, every dealer would order as many Broncos as they could sell, which is what Granger has done.

In the end, the customer isn't really a customer at all. They are a sale, and it doesn't matter if it is you or it is the next you in line. Ford and Granger and every other dealer is trying in whatever way they can to increase sales. Ford has provided dealers with Broncos based on whatever works for Ford and dealers, because you are not the customer in that scenario, the dealer is, and the dealer will sell every Bronco they can get to whoever is next in line (which has nothing to do with reservation time stamp, nothing to do with who ordered what, and nothing to do with you).

We were all duped into thinking our reservation was some sort of position for us, standing in line, in order, in a queue of sorts. It wasn't. It was a promise, not by Ford to sell you a Bronco, but by you and I, to become a sale at a later date, determined by Ford.

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RioBlue1521, rtaylor

Oct 11, 2021

#16

AcesandEights
I think one of the (many) things I've learned through this process is Ford isn't selling you or me a vehicle. They are selling vehicles to dealers. What Ford allowed people to do was make a reservation, which in practical terms is meaningless. The $100 wasn't even between you and Ford. It was paid to the dealer. Then Ford let dealers convert those reservations into orders, but those orders are between Ford and the dealer. They, Ford, really have nothing to do with you as the customer.

So, what's the difference if the allocation method alienates you the customer. In the end, Granger is going to sell every Bronco they are allocated and they don't lose at all, anything. They have made as many orders as they could, and in the hopes it would increase their allocation. That too has nothing to do with the customer. In the absence of a customer, every dealer would order as many Broncos as they could sell, which is what Granger has done.

In the end, the customer isn't really a customer at all. They are a sale, and it doesn't matter if it is you or it is the next you in line. Ford and Granger and every other dealer is trying in whatever way they can to increase sales. Ford has provided dealers with Broncos based on whatever works for Ford and dealers, because you are not the customer in that scenario, the dealer is, and the dealer will sell every Bronco they can get to whoever is next in line (which has nothing to do with reservation time stamp, nothing to do with who ordered what, and nothing to do with you).

We were all duped into thinking our reservation was some sort of position for us, standing in line, in order, in a queue of sorts. It wasn't. It was a promise, not by Ford to sell you a Bronco, but by you and I, to become a sale at a later date, determined by Ford.

all of us would have been better off if they just did it the old fashioned way. Many, many people would have just paid what ever they paid and been done with it. There would have been dealers selling high and selling low and if the dealers didn’t, they would start marking them down. Just like every other vehicle before this. They pitched us something different because they want to do it differently, and much like certain suppliers, they oversold what it was they could do. Bravo Ford, bravo. The only thing special about this vehicle is it is a resurrection of the past as a vision for the future.

RioBlue1521, LR48

Oct 11, 2021

#17

Rydfree
Back when I was on another forum and all this Granger stuff was 1st being discussed , I wasn't a big fan of buying from a dealer hundreds of mile away just to save a couple grand , especially if a local dealer was selling at MSRP . I also figured it was going to end up biting folks in the arse . I couldn't find my more in depth post I was searching for but did find this one . You get the idea .
Sorry to see Ford going down this path , but my father sold new cars for 20 years , so kinda knew how they were going to react .

View attachment 19514

That was my thinking as well. When I saw the actually number of reservation holders going that way and other buying groups early this year it just didn't seem to add up. I remember lots gloating about special pricing and honoring x, y, z plans, etc......
I never really considered one of these groups, just simply because pretty much all the local dealers around me were offering MSRP pricing right on their websites, etc., and confirmed when I spoke to a few. Admittedly, this will be the first vehicle I have ever paid MSRP for, and it is not the first special order.
I empathize with everyone that has been pushed to 22 or even maybe 23.... well those that had reservation at the very least in July 2020.... I mean if you reserved a bronco in 2021 and weren't aware of the sh$t show, then that is all on you. I have to wonder how many push reservation holders would have switched up their order knowing what they know now..... I am at a big dealer with a lot of allocations, but a lot of orders, more than they were allocated. Lot's of 99s by customer choice and not, some changed up at the last minute, etc. I was sitting in a good spot with my dealer, but simply held back by the hard top debacle. We will see Monday when I call. I know they have run the numbers and if they can't give me a clear answer, I will probably look at other dealers.

95 Eddie 5.8 Windsor 2021? nope, 2022?, wait 2022.5 HOSS3.0 equipped WildTrak/LUX/Leather/MIC. 7/14 RES

RioBlue1521, TK1215

Oct 11, 2021

#18

BuzzyBud
Back in January 2020, I began searching for a Ford dealer and found no one in my area willing to commit to a price of MSRP. The term used was “the market will determine price.”

I did find a small rural New England Ford dealer who was hoping to build his business (young guy with three young kids) and I placed my order with him in February 2020. His allocations in 2020 were low and although I have an early 7/14 reservation, no luck for me.

For 2022 his allocations will be even lower, and we both understand my build would get pushed into 2023. We are not even sure if 2023 will result in my Bronco being built.

I understand the current situation. In the next few weeks, I will determine if I move ahead and execute my Plan B. One thing is certain, if I move on to Plan B I will walk away from ever buying or thinking of buying a Ford product. Not a good situation, but this is my reality.

This sounds like I wrote it, I couldn’t find a dealer in MA committing to MSRP. I suppose something should be said for their honesty up front. I end up at Bowen’s Garage, a 5th gen dealership open since 1930. I have no idea how many allocations he is going to get, 5? 10? Not likely enough to get me either of my 2 Broncos.
I don’t know why after such a horrible launch they can’t this part right, build the time stamp order. It’s not hard

RioBlue1521, Gimesnow

Oct 11, 2021

#19

At the end of the day, when you tell end customers that they will have their units built in reservation time stamp order to the ability that commodity constraints permit, it should not matter how many ecosports or fusions your dealer sold in the last 3 years determine whether you get it in that order or not. If you reserved and ordered, you are an enthusiast. Build it in order regardless of the dealer. This is called keeping your commitment. Ford is paying the price on social media, and that is going to bleed over into the mainstream media. Ford is gonna take a well deserved PR hit on this...

'21 AMB Basesquatch 2 Door. 2.7. 569 days from reservation to delivery

RioBlue1521, Cap12271

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