Basically...Ford doesn't care.

JRHopp
Feb 03, 2022

Rank IV

Feb 03, 2022

The communication from Ford during the last year has been terrible. When I was "lucky" enough to get my Day 2 reservation, converted to an order in January of 2021, and then selected for a "2021" build, I started checking the links like a maniac. Turns out it has been a total waste of time. Although my Bronco was built in 2021...it will now be close to MID 2022 before it is delivered. The only way I've been able to find out ANYTHING about this process is through helpful members of The Bronco Nation. When my build and blend of 12/15 with delivery 12/25-1/4 was delayed...no communication. When it was delayed again to 2/4...no communication. When it was then again delayed until 4/5...no communication. I can say without a shadow of a doubt that based on this "customer service", and the fact that my day 2 reservation means diddly (2022s are rolling out of the factory and being delivered), I will NEVER buy another Ford.

Part of me is tempted to sell my Bronco (when or if I ever get it) to the highest bidder, but after this incredibly long, unexplainable wait, I deserve to live happily ever after with my "2021" Obx, Sasquatch, just like Jacob in the Bible after he was promised Sarah and had to wed Leah first.

I know there are many of us in the same boat. Ford pushed through builds at the end of 2021 to meet some quota, probably knowing that those vehicles wouldn't be delivered. The 12/6 build week forum is full of unhappy customers. Some lucky winners got their trucks delivered while the rest of us are scratching our heads saying what the F@&# is going on? I guess we need a support group. However, for me to keep my sanity, I'm going to have to distance myself from helpful "links", and I know it's selfish, but I can't stand to see another Bronco delivered picture.

Ford, if you're reading this...you just lost a customer. For life. Get your act together. Send me more swag if you want, but it doesn't make up for this pitiful excuse for customer service.
KingSquatch612, Big Papa
Last edited by a moderator: Feb 03, 2022

Gosh it's hot

Feb 03, 2022

#1
The communication from Ford during the last year has been terrible. When I was "lucky" enough to get my Day 2 reservation, converted to an order in January of 2021, and then selected for a "2021" build, I started checking the links like a maniac. Turns out it has been a total waste of time. Although my Bronco was built in 2021...it will now be close to MID 2022 before it is delivered. The only way I've been able to find out ANYTHING about this process is through helpful members of The Bronco Nation. When my build and blend of 12/15 with delivery 12/25-1/4 was delayed...no communication. When it was delayed again to 2/4...no communication. When it was then again delayed until 4/5...no communication. I can say without a shadow of a doubt that based on this "customer service", and the fact that my day 2 reservation means diddly (2022s are rolling out of the factory and being delivered), I will NEVER buy another Ford.

Part of me is tempted to sell my Bronco (when or if I ever get it) to the highest bidder, but after this incredibly long, unexplainable wait, I deserve to live happily ever after with my "2021" Obx, Sasquatch, just like Jacob in the Bible after he was promised Sarah and had to wed Leah first.

I know there are many of us in the same boat. Ford pushed through builds at the end of 2021 to meet some quota, probably knowing that those vehicles wouldn't be delivered. The 12/6 build week forum is full of unhappy customers. Some lucky winners got their trucks delivered while the rest of us are scratching our heads saying what the F@&# is going on? I guess we need a support group. However, for me to keep my sanity, I'm going to have to distance myself from helpful "links", and I know it's selfish, but I can't stand to see another Bronco delivered picture.

Ford, if you're reading this...you just lost a customer. For life. Get your act together. Send me more swag if you want, but it doesn't make up for this pitiful excuse for customer service.
I sympathize.
I won't go so far as to not buy another Ford, but I will seriously consider selling my Bronco as soon as I get it. My 2013 F150 is a good truck, so maybe I'll just keep it. And save $50 grand.
Black Diamond/4-door/mid pkg/2.7/MIC/rack/towing/Eruption Green/res 7.13.20/ord 2.8.21, then 10.15.21/built 1.21.22/delivered 4.15.22
Gunstock Off-Roadeo 10/29/22/Steel and Stirrups Traveling Lamp holder 9.23
Gaia GPS
KingSquatch612, BroncOitis

Member 2541 Jerry

Feb 03, 2022

#2
The communication from Ford during the last year has been terrible. When I was "lucky" enough to get my Day 2 reservation, converted to an order in January of 2021, and then selected for a "2021" build, I started checking the links like a maniac. Turns out it has been a total waste of time. Although my Bronco was built in 2021...it will now be close to MID 2022 before it is delivered. The only way I've been able to find out ANYTHING about this process is through helpful members of The Bronco Nation. When my build and blend of 12/15 with delivery 12/25-1/4 was delayed...no communication. When it was delayed again to 2/4...no communication. When it was then again delayed until 4/5...no communication. I can say without a shadow of a doubt that based on this "customer service", and the fact that my day 2 reservation means diddly (2022s are rolling out of the factory and being delivered), I will NEVER buy another Ford.

Part of me is tempted to sell my Bronco (when or if I ever get it) to the highest bidder, but after this incredibly long, unexplainable wait, I deserve to live happily ever after with my "2021" Obx, Sasquatch, just like Jacob in the Bible after he was promised Sarah and had to wed Leah first.

I know there are many of us in the same boat. Ford pushed through builds at the end of 2021 to meet some quota, probably knowing that those vehicles wouldn't be delivered. The 12/6 build week forum is full of unhappy customers. Some lucky winners got their trucks delivered while the rest of us are scratching our heads saying what the F@&# is going on? I guess we need a support group. However, for me to keep my sanity, I'm going to have to distance myself from helpful "links", and I know it's selfish, but I can't stand to see another Bronco delivered picture.

Ford, if you're reading this...you just lost a customer. For life. Get your act together. Send me more swag if you want, but it doesn't make up for this pitiful excuse for customer service.
I couldn’t agree more.
“I FULLY UNDERSTAND “.
The issues that all of manufacturing has been having.
“I WILL NEVER UNDERSTAND “ the entire lack of Communication.
“I WILL NEVER ACCEPT “ the lack of communication.
Even if when I receive my apparent Bronco Gift.
Mass Media is “NOT” a proper communication channel for a customer who has placed an order.
2022 -2door Black Diamond
Mid Package
2.7. Velocity Blue.
Sdakotabronco, BroncOitis

Rank VI

Feb 03, 2022

#3
I started driving an International Harvester pickup in my early teens, but a Ford Bronco was soon something I learned to drive out in the Mojave desert, a three-speed. A friend and I wheeled it all over the desert, before we even knew desert wheeling was/would be so popular. It was my connection with that friend, the desert and mountains and a part of my growing up. I had a real connection to Ford and the Bronco.

I've owned Ford products for twenty-five years now. I drove them as fleet vehicles, I ordered them as fleet vehicles. I've owned their sedans, small cars, trucks, drove all of their SUVs for work. They've been a part of my daily driving almost since the beginning. I was loyal to a fault. I'd get ribbing from friends and family about always buying American, which to me meant buying Ford. Well, I've had some more experiences, with other vehicles and had a great time driving other brands. I've found there are a lot of advantages out there, other manufacturers doing it different, and sometimes, oftentimes, better. Then Ford sh*t the bed, they let me down (and a hundred thousand other folks). They took a life-long customer and told me, no, showed me, that I didn't matter. The dollars matter though, and as long as I was giving them my dollars, they'd give me the honor of owning another Ford. Well, not this time. They don't deserve my business.
2022 Jeep JLR, manual with even more extra guacamole
Sold - 2021 Jeep JLR, manual w/extra guacamole
EZAPAR, Ditchrunner

Official unofficial BN Photographer

Feb 03, 2022

#4
Amigo - I absolutely feel your pain and echo all of your sentiments wholeheartedly. This absolute train wreck of a process may have been unavoidable partially due to issues out of Ford's control - chip shortages, covid, shipping issues, supplier issues, etc - but there have been SO many opportunities for Ford to communicate with us in a meaningful and effective way, and they continue to screw that up. I've worked in Customer Service for 26 years, and the shenanigans they've pulled since this started are inexcusable.
Reservation: 7/20/20 | MY '21 order: 2/1/21 | MY '22 order: 10/22/21 | Blend 8/5, built 8/8, 'built' status 8/27, in my driveway 10/12/22
Auto Photographer in Sacramento CA:
www.instagram.com/photographybymarkbrooks
caitlinsal, BroncOitis

Seasonal Triumphs

Feb 03, 2022

#5
The communication from Ford during the last year has been terrible. When I was "lucky" enough to get my Day 2 reservation, converted to an order in January of 2021, and then selected for a "2021" build, I started checking the links like a maniac. Turns out it has been a total waste of time. Although my Bronco was built in 2021...it will now be close to MID 2022 before it is delivered. The only way I've been able to find out ANYTHING about this process is through helpful members of The Bronco Nation. When my build and blend of 12/15 with delivery 12/25-1/4 was delayed...no communication. When it was delayed again to 2/4...no communication. When it was then again delayed until 4/5...no communication. I can say without a shadow of a doubt that based on this "customer service", and the fact that my day 2 reservation means diddly (2022s are rolling out of the factory and being delivered), I will NEVER buy another Ford.

Part of me is tempted to sell my Bronco (when or if I ever get it) to the highest bidder, but after this incredibly long, unexplainable wait, I deserve to live happily ever after with my "2021" Obx, Sasquatch, just like Jacob in the Bible after he was promised Sarah and had to wed Leah first.

I know there are many of us in the same boat. Ford pushed through builds at the end of 2021 to meet some quota, probably knowing that those vehicles wouldn't be delivered. The 12/6 build week forum is full of unhappy customers. Some lucky winners got their trucks delivered while the rest of us are scratching our heads saying what the F@&# is going on? I guess we need a support group. However, for me to keep my sanity, I'm going to have to distance myself from helpful "links", and I know it's selfish, but I can't stand to see another Bronco delivered picture.

Ford, if you're reading this...you just lost a customer. For life. Get your act together. Send me more swag if you want, but it doesn't make up for this pitiful excuse for customer service.

I totally get what you’re saying, very eloquently I might add. You’ve been wronged plain and simple. Taken for granted in the very least. You’re completely justified feeling the way you do. It’s hard to muster the enthusiasm to congratulate those who’ve managed to score a rig without breaking a sweat as well. And in the vein of that thought, I would like to ask those lucky few who’ve been fortunate enough to drive home in a new Bronco without having made a reservation or spent months (if not years) in the Ford waiting room to be mindful of those who are less fortunate. By all means, be happy for yourselves, but don’t rub salt in the wound by boasting how lucky you are. I’m sure you would appreciate the same consideration if your circumstances were reversed.
Chris here. I drive "Lebowski," a 2-door Velocity Blue 2023 Ford Bronco Badlands Sasquatch. Lux package. 2.7L V6. Automatic transmission.
Sdakotabronco, KingSquatch612

Rank V

Feb 03, 2022

#6
The communication from Ford during the last year has been terrible. When I was "lucky" enough to get my Day 2 reservation, converted to an order in January of 2021, and then selected for a "2021" build, I started checking the links like a maniac. Turns out it has been a total waste of time. Although my Bronco was built in 2021...it will now be close to MID 2022 before it is delivered. The only way I've been able to find out ANYTHING about this process is through helpful members of The Bronco Nation. When my build and blend of 12/15 with delivery 12/25-1/4 was delayed...no communication. When it was delayed again to 2/4...no communication. When it was then again delayed until 4/5...no communication. I can say without a shadow of a doubt that based on this "customer service", and the fact that my day 2 reservation means diddly (2022s are rolling out of the factory and being delivered), I will NEVER buy another Ford.

Part of me is tempted to sell my Bronco (when or if I ever get it) to the highest bidder, but after this incredibly long, unexplainable wait, I deserve to live happily ever after with my "2021" Obx, Sasquatch, just like Jacob in the Bible after he was promised Sarah and had to wed Leah first.

I know there are many of us in the same boat. Ford pushed through builds at the end of 2021 to meet some quota, probably knowing that those vehicles wouldn't be delivered. The 12/6 build week forum is full of unhappy customers. Some lucky winners got their trucks delivered while the rest of us are scratching our heads saying what the F@&# is going on? I guess we need a support group. However, for me to keep my sanity, I'm going to have to distance myself from helpful "links", and I know it's selfish, but I can't stand to see another Bronco delivered picture.

Ford, if you're reading this...you just lost a customer. For life. Get your act together. Send me more swag if you want, but it doesn't make up for this pitiful excuse for customer service.

They don't care, they're not going to read this, and yes they've lost lots of customers including myself. Just think of all those folks who walked in with no reservation and ordered and already have their bronco, in their minds Ford does have their act together and came through for them beautifully lol, and probably gained a new customer for life.
2D BL, Sas, 2.7l, High, Silver 10:22pm 7/13/20 Res, 1/31 2/7 2/14 2/28 3/7 build dates
built 3/11/22, delivered 4/16/22
BroncOitis, Calgecko

Rank VI

Feb 03, 2022

#7
Yep, even the people that wanted one really bad and paid a mark up think they got a "deal" and got exactly what they wanted without any hiccups. The only ones that are impacted are the ones that are impacted, the reservation holders. Everyone else thinks business as usual. Ford is only pissing off a "handful" of folks, die hard fans. They are kowtowing to the bigger dealerships and making the walk-in-off-the-street customer VERY happy. They are making new customers-for-life.
2022 Jeep JLR, manual with even more extra guacamole
Sold - 2021 Jeep JLR, manual w/extra guacamole
BroncOitis, Calgecko

Rank I

Feb 03, 2022

#8
Well said by everyone. I just can't believe they have the nerve to make a big deal about the Raptor. And then try and make us feel warm and fuzzy by saying those with old reservation will jump to the front of the line for ordering. Which is suppose to ship by summer (whatever that means). Just build our Bronco. It's like they know we are out there, they just want to find a way to make us feel better about their lack of responsibility.
Wildtrak 4dr Cactus Grey | Leather | 2.7 | MIC | Tow | Lux
Order 07/14/20 | Re Order 22MY 10/08/21| Conf 11/02/21
BroncOitis, Calgecko

Rank VI

Feb 03, 2022

#9
If…..I get this bronco ( buy) it will also be my last Ford . I was late to the party I reserved 8/10/20 and I’ve done all the same bs that FORD has had everyone Else do.
when a company makes people dance through hoops to buy there products like Ford has done their egos have to be insane.
It has come to a point where it is a big IF"……
BroncOitis, Calgecko

Rank V

Feb 03, 2022

#10
I hope everyone follows through on these comments!
BroncOitis

Rank IV

Feb 04, 2022

#11
Yesterday driving home in the snow in my wife’s Suburban and I saw several people from a local apartment complex walking home. Although my sentiment about Ford’s poor handling of the Bronco role out remains, i do need to admit that I am incredibly fortunate.

Rank III

Feb 04, 2022

#12
It's amazing how many Off-Roadeo emails they're able to "communicate" in the mean time....... They should be held financially responsible for the folks they've blatantly lied to that have made decisions about selling their current vehicles and making life choices based on the known false information they're giving out or lack thereof the truth.
Cheeselog, BroncOitis

“Step outside, Take a deep breath, Get real high”

Feb 04, 2022

#13
I'm going to go out on a limb here and say that the general consensus here, is that people aren't upset (in a sense) that their Broncos are being pushed out or not being delivered or even in production yet but the lack of communication from Ford Motor Company.
I am sure a lot of you have seen how I feel about this whole debacle, but when it comes down to it not getting communication seems to be my biggest gripe that I have with FMC. I totally understand all the anchors that have been thrown off the boat and into the water to slow it down that being covid, the MIC debacle, and the Chips being replaced or shortage of them. Honestly how is someone to know this if they aren't even belonging to any other forms of communication other than their E-mails. I can tell you right now that my Dad not being tech savvy wouldn't have any Twitter account or be a member on BN or Bronco6G or any other types of these Forums.
I really do feel for people that do not have any other forms of communication other than emails, "on the other hand," I guess we're left in the dark just as much as somebody who doesn't have several means of communication.
The sad part about a lot of this is that us early reservation holders, and the communication email that was sent out with a survey, asking about (If Ford could change something what would it be) and I believe 80 to 90% of us said the lack of communication was the number one problem, now it's been 3 months since that survey was sent and still no change in their way of communicating with us.
(Oh Boy)
I think I'm going to stop there, because I am almost at the point where my emotions are about to take over and it always goes down hill from there.... "take a little breather, sip on some bubbly" (ok) "that's better"

@Ford Motor Company (More Communication)
*632* Days to get A 2021 - 2022 -
2023 Big Bend - 2 Door 2.3L Velocity Blue, Squatched, Mid package, Running Boards, Roof Rack, and I Love the Wilderness.
Gimesnow, Calgecko

Your unofficial Favorite Author

Feb 04, 2022

#14
*Looks at my watch and then looks up* Took ya long enough to figure that out
2dr Badlands 2.3 Manual w/Mid, Rapid Red
My blog, Mfcomics.net, my stories: https://payhip.com/MFComics
AcesandEights

That's a terrible idea, when do we start?

Feb 04, 2022

#15
I'm going to go out on a limb here and say that the general consensus here, is that people aren't upset (in a sense) that their Broncos are being pushed out or not being delivered or even in production yet but the lack of communication from Ford Motor Company.
I am sure a lot of you have seen how I feel about this whole debacle, but when it comes down to it not getting communication seems to be my biggest gripe that I have with FMC. I totally understand all the anchors that have been thrown off the boat and into the water to slow it down that being covid, the MIC debacle, and the Chips being replaced or shortage of them. Honestly how is someone to know this if they aren't even belonging to any other forms of communication other than their E-mails. I can tell you right now that my Dad not being tech savvy wouldn't have any Twitter account or be a member on BN or Bronco6G or any other types of these Forums.
I really do feel for people that do not have any other forms of communication other than emails, "on the other hand," I guess we're left in the dark just as much as somebody who doesn't have several means of communication.
The sad part about a lot of this is that us early reservation holders, and the communication email that was sent out with a survey, asking about (If Ford could change something what would it be) and I believe 80 to 90% of us said the lack of communication was the number one problem, now it's been 3 months since that survey was sent and still no change in their way of communicating with us.
(Oh Boy)
I think I'm going to stop there, because I am almost at the point where my emotions are about to take over and it always goes down hill from there.... "take a little breather, sip on some bubbly" (ok) "that's better"

@Ford Motor Company (More Communication)
I couldn't agree more. I filled out the same survey and made the same comments about communication. I also slammed their IT dept in general. Their websites are terrible, and the information between different ones is inconsistent, not to mention the appearing and disappearing window stickers. This makes the communications issue even worse because the only thing worse than no information is BAD information. Ford IT needs to get its act together and develop systems that can communicate with one another. Particularly the order status system. They should have a website where I can log in, enter my order number, and find out EXACTLY what the status of my order currently is. What I mean by exactly is where it stands in the line of Bronco's to be built, with a projected build/delivery date that's based on the current rate of production. Of course, Ford can't predict interruptions like chip shortages and other slowdowns, so the website would need to be updated frequently (like daily), but at least then people would have a good idea of how to plan their lives, sell current vehicles, etc. What's frustrating to me is that this code isn't rocket science, and could be used for ANY "ordered" vehicle, not just the Bronco. Certainly, if Ford ever decides to move to direct shipping to customers they would need something like this.
OnX Expert Trail Guide and Tread Lightly Member.
4 Door BadSquatch | Soft-top | Velocity Blue | 2.7 Auto
Gimesnow, Darrel

Rank 0

Feb 04, 2022

#16
Yep, even the people that wanted one really bad and paid a mark up think they got a "deal" and got exactly what they wanted without any hiccups. The only ones that are impacted are the ones that are impacted, the reservation holders. Everyone else thinks business as usual. Ford is only pissing off a "handful" of folks, die hard fans. They are kowtowing to the bigger dealerships and making the walk-in-off-the-street customer VERY happy. They are making new customers-for-life.
According to Ford - they had 125k + reservations - that is more than a handful. I have spoken to the dealers and the CR department at Ford - they both tell me point blank - Ford has PO'd of a ton of customers and they are left in the dark.
BroncOitis

“Step outside, Take a deep breath, Get real high”

Feb 04, 2022

#17
I couldn't agree more. I filled out the same survey and made the same comments about communication. I also slammed their IT dept in general. Their websites are terrible, and the information between different ones is inconsistent, not to mention the appearing and disappearing window stickers. This makes the communications issue even worse because the only thing worse than no information is BAD information. Ford IT needs to get its act together and develop systems that can communicate with one another. Particularly the order status system. They should have a website where I can log in, enter my order number, and find out EXACTLY what the status of my order currently is. What I mean by exactly is where it stands in the line of Bronco's to be built, with a projected build/delivery date that's based on the current rate of production. Of course, Ford can't predict interruptions like chip shortages and other slowdowns, so the website would need to be updated frequently (like daily), but at least then people would have a good idea of how to plan their lives, sell current vehicles, etc. What's frustrating to me is that this code isn't rocket science, and could be used for ANY "ordered" vehicle, not just the Bronco. Certainly, if Ford ever decides to move to direct shipping to customers they would need something like this.
Well we already know how their IT department is, when their Build & Price Base model is not up and running for 3 days and shortly after that their Wildtrak trim is down for 7 days, when it finally merges from the depths of darkness, it comes back as a Shadow of one of the trims and you still can't bring up any info on the Wildtrak for 2 more days. You're absolutely correct, I guess we can't expect FMC to send out a simple E-mail.
*632* Days to get A 2021 - 2022 -
2023 Big Bend - 2 Door 2.3L Velocity Blue, Squatched, Mid package, Running Boards, Roof Rack, and I Love the Wilderness.
Bronco 202?, JoergH

Rank III

Feb 04, 2022

#18
I'm going to go out on a limb here and say that the general consensus here, is that people aren't upset (in a sense) that their Broncos are being pushed out or not being delivered or even in production yet but the lack of communication from Ford Motor Company.
I am sure a lot of you have seen how I feel about this whole debacle, but when it comes down to it not getting communication seems to be my biggest gripe that I have with FMC. I totally understand all the anchors that have been thrown off the boat and into the water to slow it down that being covid, the MIC debacle, and the Chips being replaced or shortage of them. Honestly how is someone to know this if they aren't even belonging to any other forms of communication other than their E-mails. I can tell you right now that my Dad not being tech savvy wouldn't have any Twitter account or be a member on BN or Bronco6G or any other types of these Forums.
I really do feel for people that do not have any other forms of communication other than emails, "on the other hand," I guess we're left in the dark just as much as somebody who doesn't have several means of communication.
The sad part about a lot of this is that us early reservation holders, and the communication email that was sent out with a survey, asking about (If Ford could change something what would it be) and I believe 80 to 90% of us said the lack of communication was the number one problem, now it's been 3 months since that survey was sent and still no change in their way of communicating with us.
(Oh Boy)
I think I'm going to stop there, because I am almost at the point where my emotions are about to take over and it always goes down hill from there.... "take a little breather, sip on some bubbly" (ok) "that's better"

@Ford Motor Company (More Communication)
Sadly the only way to get communication from FORD is through a major social media platform from someone with a large following bashing them publicly, then you get an immediate response from the CEO.... BN is a platform Ford is affiliated with that they now view as a way to contain the crisis along with B6G (these forums are nothing compared to Twitter, Instagram, and Facebook), if these were larger platforms and any of this actually affected their bottom line they would get much better responses from FMC. Their handle on both these forums is a "social media manager" that says I'll look into it to everything and makes false promises about phone calls and other communications coming from Ford. Bottom line is as the subject of this thread is titled, they don't give a sh** about any single customer at all unless they're publicly shamed into caring.....
Gimesnow, Bronco 202?

Rank II

Feb 04, 2022

#19
I agree communication us horrible! I would rather know the truth than just sit here and wonder! We have been told on and on how they don't build or scheduled vehicles for production unless they have all the parts and now they have all these Broncos sitting on Ice Mountain, mine is one of them (I think), waiting for parts what the hell? When you are told one thing and you prepare for it to come at a certain time be built at a certain time sell your current vehicle get your financing in line and then bam oh now you're not going to receive it till May Come On I don't even know when mine is coming it's supposedly built it's been in production for over a month now showing no estimate delivery. I'd rather honesty and realistic time lines than the over promising!
Darrel, BroncOitis

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