Be Among the First to See It: Bronco Filson Goes on Tour

images: Ford

Beginning this Saturday, July 11, the Bronco Filson goes on tour, and you’ll get your first chances to check out the newly revealed trim in person.

Read: Built To Be Passed Down: The Story of Bronco Filson

Hushed Interior, Body + Top Changes, and Those Glorious Ventilated Seats

The Bronco Filson brings plenty of additions and refinements to the sixth-gen lineup, starting from the top down, literally.

From the redesigns contributing to nearly 20% less perceived wind noise, to the Bronco Raptor-esque C-bow brace for increased body stability and the 3.0L EcoBoost V6 engine under the hood, this Bronco and its First Edition sibling aren’t just two cool new colors. The Bronco Filson-exclusive Field Green Metallic and First Edition’s Iron Sands Copper Metallic are pretty sweet, though, looking different in every light.

No, these Broncos have many more features packed in, and ones you should see, touch, and experience for yourself. Step up from the powered running board and sit in the ventilated driver’s seat. Glance up at the digital review mirror. Look down and see the trim-specific console badge. Open the door-mounted saddle bags, feeling the pebbled texture, and check out the horses on the lining. Unzip the removable storage bags in the rear, and imagine what you’d be putting inside.

Find a Bronco Filson Tour Stop Near You

Four tour stops have been announced, and it’s only fitting the first is in Seattle at Filson’s flagship store (take the factory tour if offered, and bring your wallet!).

There's no RSVP or registration necessary, just show up at the address listed during the stop's hours.

Seattle | Saturday, July 11, 2026

• 10:00 a.m. to 6:00 p.m.
• Filson – 1741 1st Ave S., Seattle, WA 98134

San Francisco | Wednesday, July 15, 2026

• 11:00 a.m. to 5:00 p.m.
• Filson – 722 Montgomery St., San Francisco, CA 94111

Los Angeles | Saturday, July 18, 2026

• 11:00 a.m. to 7:00 p.m.
• Filson – 3210 Sunset Blvd., Unit 1, Los Angeles, CA 90026

Phoenix | Wednesday, July 22, 2026

• 10:00 a.m. to 6:00 p.m.
• Cave + Post Trading Co. – 509 W McDowell Rd., Suite 102, Phoenix, AZ 85003

More Dates and Locations Coming Soon

The Bronco Filson tour will visit 18 more cities (listed alphabetically):

• Atlanta – October 7
• Boston – September 12
• Charlotte – October 10
• Chicago – August 29
• Cincinnati – August 22
• Dallas – October 18
• Denver – July 26
• Detroit – August 15
• Houston – October 21
• Kansas City – September 30
• Nashville – October 3
• New York – September 16
• Orlando – October 14
• Philadelphia – September 9
• Pittsburgh – August 19
• Toronto – September 23
• Twin Cities – August 26
• Washington, D.C. – September 2

Watch the event website for more information on these stops, and sign up on Ford.com for Bronco Filson updates.

And when you attend a tour stop, snap some pictures to show off below; check out the merch on location, and let your excitement build for fall 2026 ordering and 2027 delivery!