Official: 2024 Bronco Order Banks open August 16th, 2023!!!

RagnarKon

Video from @All Terrain Nation regarding the new Bronco Raptor appearance package:

lapazleo

What a shame, the base Sasquatch was the best bang for the buck. As far as the 12" screen some of us wish we had a simple analog option in place of the computer screen in the middle of our dash. Maybe they should offer a true base model without the electronic frills crank windows manual door locks and such but still have the option of off road basics like lockers and suspension upgrades and gearing choices. Then offer it starting at a low price. Believe it or not a fair number of people prefer simple. If you haven't noticed simple basic work trucks move off of dealer lots fairly quickly. The big catch is there's not as much profit in them as their loaded up counterparts.

Foxtrot Bravo

Ford has lost their way.All they have done is open the door for competition to offer what they started off with and eat their lunch.
Ian Johnson spelled it out on his televison program Four Wheeler. He said people aren't going to start with a 60k vehicle to modify for off roading.

RagnarKon

I mean... I get it. Jeep Wrangler did a gigantic price increase this year and packed in a bunch of newer tech goodies. And that basically just gave Ford permission to cut the lower-cost options/trims. So from a market competition standpoint, I understand what happened. But the dream of a low-cost off-roader is basically dead.

Other than that, I think the changes overall are good. And I suspect if you did a poll, the amount of people happy about the 12" screen will be much higher than the amount of people upset about the Base trim.

lapazleo

What a shame, the base Sasquatch was the best bang for the buck. As far as the 12" screen some of us wish we had a simple analog option in place of the computer screen in the middle of our dash. Maybe they should offer a true base model without the electronic frills crank windows manual door locks and such but still have the option of off road basics like lockers and suspension upgrades and gearing choices. Then offer it starting at a low price. Believe it or not a fair number of people prefer simple. If you haven't noticed simple basic work trucks move off of dealer lots fairly quickly. The big catch is there's not as much profit in them as their loaded up counterparts.

TK1215

As reflected in the reservations and the lack of willingness to go with less, I just don’t think that there were enough people to justify the base model in Fords eyes. I think that many just got the most capable right from the factory as to not have to build it the way they wanted. For me I just didn’t want to build another vehicle.

RagnarKon

Well the time has finally come. The 2024 Ford Bronco order banks will be opening NEXT WEEK!

Full Timeline*​

• August 10th - 2023MY order banks close
• August 14th - Playbook & Order Guide released to dealers
• August 16th
  • Order Banks Open
  • 24MY Build & Price launches
• Early Fall
  • 2023MY scheduling completes
  • 2024MY scheduling begins
• Early November
  • 2024MY production begins

* As usual, Ford's timelines are subject to change. I always do my best to keep this post updated with the most recent information.

Below is a sneak peak of the upcoming changes. This is NOT a complete list, check back next week for a full list of changes, where I am sure @Laura , @Melissa Clark , and those in the dealer community (such as @fordvideoguy ) will have a full list of changes available for us.

TRIM CHANGES​

Base trim Discontinued​

As previously reported in another thread, the Base trim has been discontinued.

Returning for 2024: Everglades​

It seems Everglades has not shared the same fate as the Base trim, and will be making a reappearance for the 2024MY in limited quantities.

2-Door Outer Banks Discontinued​

Outer Banks loses the 2-Door option. Moving forward the trim will only be available as a 4-Door

​

New Heavy-Duty Steering Equipment​

A more robust steering gear is now standard on the Wildtrak trim AND the Badlands trim.

No details on what exactly this is. I am assuming this is simply the steering gear that the Wildtrak has already borrowed from the Bronco Raptor and is standard on Wildtrak as part of HOSS 3.0.

Heavy-Duty Modular Bumper as a Standard Option​

The Heavy-Duty Modular Bumper is once again standard on the Badlands trim (as it was in 2021). It is now also standard on Wildtrak.

Engine Option Changes​

Big Bend is now ONLY available with the 2.3L engine.

In addition, the 2.3L automatic option for the Badlands trim has been deleted. Presumably the 2.3L manual option will still be available, but that has not been confirmed.

EXTERIOR CHANGES​

New Colors​

• Shelter Green (Raptor exclusive) - This color was previously announced on the Ranger Raptor and will be making its way onto the Bronco Raptor.
• Yellowstone (Heritage Limited exclusive) - As Ford previously announced (and @Laura reported on here) Yellowstone will now be available on the Heritage Limited trim.

Removed Colors​

• Area 51
• Code Orange

More Color Options​

• Heritage Edition will now have access to Robin's Egg Blue
• Raptor will now have access to Velocity Blue

New Appearance Package​

• A new Raptor-exclusive appearance package will be available as a late availability option.

​

INTERIOR CHANGES​

Interior Seating Changes​

In a continuation of the 2023MY Job 2 changes, cloth seats have been discontinued as a standard option on many trims.

New standard options:

• Big Bend - Marine Grade Vinyl
• Outer Banks - Leather-trimmed
• Wildtrak - Leather-trimmed

New Standard Technology Equipment/Features​

ALL TRIMS now get a 12" screen STANDARD!!! This in my opinion was probably the nail in the coffin for the Base trim.

Improved Comfort and Finish​

• New 4-way adjustable headrest STANDARD
• Improved interior materials and finishes

Slide-Out Tailgate Standard on select trims​

The slide-out tailgate is now standard on the following trims:

• Everglades
• Heritage
• Heritage Limited

PRICE INCREASES​

No exact details on price increases, but given our recent look at the 2024 Jeep Wrangler, it is probably safe to assume price increases will range anywhere from $500 and $2000 depending on the exact configuration (and probably a little extra on top for Raptor).

So... that's it!! What do you think??

Foxtrot Bravo

Ford was refusing to build them with excuses like hard top problems, constraints etc. They would have sold them if they built them. There were reservations for the the lower trims that were never built.Ford catered to the upper trims.They manipulated the market, so the data is skewed.

• Many people who ordered Base also ordered Sasquatch. That has been constrained on all trims since the beginning due to its popularity. I know I personally skipped over 3-4 dozen orders at my dealer by NOT ordering Sasquatch.
• As Bronco production continues there will be a wider availability of used vehicles. Those used vehicles will decrease the appeal of a Base trim

RagnarKon

Nah, they built almost all of the original Base reservations.

In January this year they scheduled a TON of Base builds. In hindsight they probably did that because they knew it would be discontinued in 2024MY, but to Ford’s credit they built most of them.

The are two issues I think:

• Many people who ordered Base also ordered Sasquatch. That has been constrained on all trims since the beginning due to its popularity. I know I personally skipped over 3-4 dozen orders at my dealer by NOT ordering Sasquatch.
• As Bronco production continues there will be a wider availability of used vehicles. Those used vehicles will decrease the appeal of a Base trim

As it stands right now there are handful of low-option Base and a ton Big Bend Broncos local to me, and most are selling at or slightly below MSRP. Meanwhile the upper trims are still selling well above MSRP, which suggests people are not as interested in lower-cost low-option vehicles as we all think.

Right now I think interest rates are scaring a lot of people interested in lower-cost vehicles away. But once those come down a bit… when push comes to shove I think most people interested in a low cost vehicle will be fine buying a better optioned used Bronco (like a Black Diamond perhaps) over a no-option Base.

EvlNvrDys

So I'm curious.... No Base.... Big Bend (new Base) only gets 2.3L. So if you want a V6 you are looking at a Black Diamond now. Which currently sits around $48k. I bought my 2021 BaseSquatch w/2.7L for $43k, which added 35" tires, 4.70 gears, front & rear locker, slight lift.

Ford is still riding the hype of this thing, and following Jeep's lead by forcing people who want a V6 + auto to go up in trims. Only difference with Jeep is, they have a much more loyal fan base. If Ford continues this trend, the Bronco will be gone in 5 years because they are pricing the masses out of buying. Hell, I waited far too long for the Bronco to return, I gladly paid what I paid. Almost convinced my wife to trade in her Jeep and get her one too... that was back when she saw my price @ $43k. But similarly equipped vehicle would now be $43k (to start, no squatch package), or $49.6k (squatch package) and all this before the 2024 price increases? You start to question if it's really worth it. Especially when Ford continues to be plagued by stupid little things going bad. Latest is my rear shock being blown before hitting 42k miles.

I guess all I can say is, glad I got in when I did.

TK1215

Heck in five years there won’t be a Bronco, Ford will be losing around seven billion a year on electric vehicles and have laid off another 5K employees. They will be right where they want to be. Its called “strategery”

Foxtrot Bravo

Wrong.
They had a lot of people abandon reservations because they weren't being built.
I have a relative at a dealership, people would come in to buy a Bronco but there were none, Ford really fouled up on this one and there were numerous reservations that were for lower trims that were canceled. People aren't going to wait a year for a car.

Foxtrot Bravo

Wrong.
They had a lot of people abandon reservations because they weren't being built.
I have a relative at a dealership, people would come in to buy a Bronco but there were none, Ford really fouled up on this one and there were numerous reservations that were for lower trims that were canceled. People aren't going to wait a year for a car.

Just because Ford was only building higher trims doesn't mean you can extrapolate that interest wasn't there for the lower trims, it was there Ford didn't deliver. This Bronco is going to be like the M205 Tbird, they aren't selling enough to sustain production.If 300k sedan units wasn't enough to continue production how can 50k? be enough.

EvlNvrDys is right 5 years from now the Bronco will be a memory.

Sulley

Interest doesn’t seem to be there for the higher trims either right now. My 22 Badlands has been up for weeks with no bytes, even at the local dealer selling it on consignment for me. Cars.com says it’s a good price… lux, Sasquatch, lots of desirables. Only a few nibbles. I think Ford’s inability to cancel orders has only made it look like there’s a ton of interest where there doesn’t seem to be in the real world. I suspect a huge number of them have been abandoned and Ford has no way of knowing it.