Bronco Updates and Announcements From Ford

Good to hear that 2022 pricing will stay the same for order/reservation holders.

I'm confused about the $250 early access voucher. Does that mean early access to the Off-Roadeo would normally be $250? Is that the "nominal registration fee" we've heard about, or a separate fee to go earlier than we otherwise would be able to, like a priority pass? Or is that the entire normal fee for the Off-Roadeo for a non-owner/orderer? I would have expected it to be much higher.

David

Today Ford updated the timing and production constraints for the 2021 Bronco. The news will be expected by some and come as a surprise to others as this launch has been anything but predictable. Tops continue to be the biggest news making commodity and as we reported earlier this week, the supply base and Ford continue to face challenges delivering on the modularity options which has been a cornerstone of the modularity story shared by Ford since the reveal last summer. Below is a summary of the news being made by Ford today:

CONVERSION TO ORDERS:

• Updating you today on Bronco conversation rate: We have seen 125,000 customers convert their order from the more than 190,000 Bronco 2-door and 4-door reservations in the U.S. and Canada
  • 70 percent higher trim series (Badlands, Wildtrak, First Edition, Outer Banks)
  • More than 60 percent + 2.7-liter V6

PRODUCTION CHALLENGES:

• COVID19 has had an impact to our hardtop roof supplier.
• The hardtop roof challenges combined with orders of more than 125,000 compounds an already short 2021 model year production schedule and means more customers will get a 2022 model year Bronco.
• The black painted modular hardtop and dual-top roof options will now move into the 2022 model year
• Customers who currently have the black painted modular hardtop or dual top roof selected will have the following options (your MSRP price will be adjusted accordingly):
  • Order the carbonized gray molded-in-color hard top roof
  • Order the black soft top roof; Excludes Wildtrak and 2-door
  • Wait for black painted modular hardtop or dual top roof option for 2022 model year
  • Customers will now have until April 8 to work with your dealer to update/modify their order

HOW WILL I BE NOTIFIED:

• We are sending letters today to thank customers affected by the roof change for their patience

COMPENSATION:

• Ford is providing up to 200,000 FordPass Rewards Points (a $1,000 value) which they can use to personalize their Bronco through Ford Accessories. (applies to all First Edition and customers who ordered Mod or Dual top roof and switch for 21MY)
• We are maintaining 2021 model year pricing through the 2022 model year for all order and reservation holders as of March 19 waiting for their Bronco.
• In addition, 2022 model year customers will have new choices for colors and special editions starting next year
• In addition, providing waiting customers a $250 voucher for all order holders as of March 19 deadline for early access to any one of four Bronco Off-Roadeos so they can get behind the wheel of a Bronco in the wild.

I ordered a CA plate with Bronc21 for my FE in July of 2020. Now my 21 I bought in 20 will be a 22. I don't know who would "expect" this. Absolutely unheard of.

Got my email:

...Guess I'm waiting. Ordered it in the first hour, but I want it the way I want it. Let them work out some bugs

Deepshag

I ordered a CA plate with Bronc21 for my FE in July of 2020. Now my 21 I bought in 20 will be a 22. I don't know who would "expect" this. Absolutely unheard of.

I think someone should specifically ask the question if FE's can be delayed until MY22 now. It was stated before that all FE's would be MY21 and there isn't anything in these releases that mention a change to that. Just people assuming it means that. They call out in the release that WildTrak and 2 door can't get a soft top. WildTrak and First Edition were both hard top only vehicles. First Edition wasn't mentioned there.

I think with this change they should allow WildTrak and FE's to take soft tops if they want them instead. If there is a wiring harness issue in the system, just give away the wiring and wiper connection with soft tops for WT and FE.

Bittersweet news indeed. $1000 credit and $250 toward a great event in lieu of my dual top config.

I guess the smart play is to order the hard top and wait for the soft top to become available in 2022 AND make a deal with my dealership for parts and accessories at cost when the soft top is available.

Well that answered my question about the voucher. Good deal.

RynoPSU

I think someone should specifically ask the question if FE's can be delayed until MY22 now. It was stated before that all FE's would be MY21 and there isn't anything in these releases that mention a change to that. Just people assuming it means that. They call out in the release that WildTrak and 2 door can't get a soft top. WildTrak and First Edition were both hard top only vehicles. First Edition wasn't mentioned there.

I think with this change they should allow WildTrak and FE's to take soft tops if they want them instead. If there is a wiring harness issue in the system, just give away the wiring and wiper connection with soft tops for WT and FE.

No it is answered here. First Edition is only 21MY.

https://community.thebronconation.com/forums/threads/new-production-timing-faqs-from-ford.3917/

I’m sorry, is it just me? $50 worth of foam glued to the top doesn’t quite do it for me. How about, “Dear bronco owner, since we had a complete lack of foresight and completely botched the roll out of the Bronco you’ve been waiting for for 20 years. We are going to give you special 0% financing for up to 84 months.

Love, Ford

That would do it for me.

J.bell

I’m sorry, is it just me? $50 worth of foam glued to the top doesn’t quite do it for me. How about, “Dear bronco owner, since we had a complete lack of foresight and completely botched the roll out of the Bronco you’ve been waiting for for 20 years. We are going to give you special 0% financing for up to 84 months.

Love, Ford

That would do it for me.

This would be amazing but would never happen. Even 0% for 72 months would be amazing. Some rebates would be amazing.

I didn’t make a reservation till March 27. Anyone know when I’ll be able to covert to a order? I know I’ll have to wait till MY22 but any info on how they’re taking the 2nd wave of reservations. My dealer doesn’t seem to know anything more than I do.

J.bell

I’m sorry, is it just me? $50 worth of foam glued to the top doesn’t quite do it for me. How about, “Dear bronco owner, since we had a complete lack of foresight and completely botched the roll out of the Bronco you’ve been waiting for for 20 years. We are going to give you special 0% financing for up to 84 months.

Love, Ford

That would do it for me.

My wife and I received her sport last January,
We were able to get 0% financing from Ford.
Not saying they will for our big Broncos.
But I’m not ruling it out yet.
It was totally un advertised, and caught us off guard to say the least.

Frankie945

I didn’t make a reservation till March 27. Anyone know when I’ll be able to covert to a order? I know I’ll have to wait till MY22 but any info on how they’re taking the 2nd wave of reservations. My dealer doesn’t seem to know anything more than I do.

I've heard it will be late summer/early fall to place 22MY orders but no specific dates

ResidualGenius

I've heard it will be late summer/early fall to place 22MY orders but no specific dates

That sucks. Talk about loosing interest

Frankie945

That sucks. Talk about loosing interest

If I wasn't an early reservation (2nd day) I'd almost be happy to see what comes ut for 22MY. Seems lots more to come from colors t models to factory accessories from the factory. Now I get it and have to wait for AM to catch up. Catch 22 really

J.bell

I’m sorry, is it just me? $50 worth of foam glued to the top doesn’t quite do it for me. How about, “Dear bronco owner, since we had a complete lack of foresight and completely botched the roll out of the Bronco you’ve been waiting for for 20 years. We are going to give you special 0% financing for up to 84 months.

Love, Ford

That would do it for me.

0 percent financing to the reservation holders would be a great olive branch from Ford to make up for some of the delays but if I have to finance anything for over 60 months I'm re-thinking my build , lol .

I need a goal to save up 10k for my down payment. If I could place a order and have something to look forward too it’d be easy. But all this unknown going to make it more difficult least for me it will.

Frankie945

I need a goal to save up 10k for my down payment. If I could place a order and have something to look forward too it’d be easy. But all this unknown going to make it more difficult least for me it will.

I got a 2nd reservation in that will be 22MY so understand the wait, at least I have something coming this year and then get to wait to see what happens for 22MY

Rydfree

0 percent financing to the reservation holders would be a great olive branch from Ford to make up for some of the delays but if I have to finance anything for over 60 months I'm re-thinking my build , lol .

Shhh! You don’t get anything unless you ask for it.

Anyone else heard there’s a commodity hold on all V6 builds until 2022MY?