NEW BRONCO SAFARI BAR: SIDE-BY-SIDE CHANGES COMPARISON

By @Laura #1976

For decades, people have been proud to own Broncos. In 2021, that sentiment is no different. Ford designed the new Broncos beautifully, including the brand name stretched across the grille in slick letters.

A safari bar plays an integral part in vehicle protection and accessory mounting while off-road, so it makes sense why owners would want one in their build. The downside of the Bronco safari bar, however, was that it blocked a handful of those brand letters everyone wants to display, the “r” through the “c.”

“We heard the feedback on the safari bar and, like the unique first edition color and interior, quickly incorporated changes in the design based on reservation holder input,” says Bronco Brand Manager Esteban Plaza-Jennings.

This next iteration of the bar sits higher across the grille, making a much larger portion of the name visible dead on. We’re glad the Bronco team is listening closely to what owners would like to see, and we’re excited to show off more of the name while using the safari bar.