Why doesn't Ford advertise the new Bronco?

RNC

Mar 06, 2023

I figured it out; They don't need to. We do it for them. I am certain that my experience as an owner is the same experience you are having. I can't go anywhere, no exaggeration, I mean anywhere, on any day, in any weather where someone doesn't stop me and ask me about my Bronco, or acknowledge it in some way, almost universally with a thumbs up or a smile and wave.
Yesterday at the grocery store, between my parking spot and the entrance to the store, I was stopped 3 times by people admiring my Bronco. It took me 10 minutes to walk 150 feet. Not an exaggeration.
I once had a guy drive up next to me in a perfectly patinaed 1948 GMC Pickup truck. He was going crazy over my Bronco and I was stunned by his truck. Another day, I was driving behind a guy in a 1963 split window Corvette waved me over to the side of the road, stopped me to ask about my Bronco. It was a good thing because I was able to tell him that his brake lights weren't working and it would be a shame if his Vette got smashed.
Men, women, sports cars, luxury Euros, Jeeps, Old Broncos, classic cars, Mini Vans, it never ends. I thought by now that the curiosity would have worn off. It has only intensified. I, you, all of us are Ford's best advertisers, and we have paid them a princely sum to be in their employ.

"There's nothing better for the inside of a man than the outside of a Bronco" - John Bronco

Deano Bronc, the poacher

Last edited by a moderator: Mar 06, 2023

Sort by date

Reaction Score

Mar 07, 2023

#20

Bluestreak57
While that may be true, advertising drives more sales and Ford can’t handle what they currently have. Then we would have even more disillusionment than is currently experienced…

I am tired of the comments that the Bronco is a reskinned Ranger, looks like a Wrangler, front wheel drive or all wheel drive so on and so on.
Ford needs to step up the pace.

Joined May 29, 2020 Member 546
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

Mar 07, 2023

#21

jparker
The fundamental issue is that Ford as a corporation was not set up as a 'build-to-order' company the way that Ferrari, Tesla, Rivian, Lucid, Bentley, RR, etc. is. They build inventory for lots that you go to and pick which one you like. As Henry Ford said, you can have any color you'd like as long as it's black.

It was sarcasm and i'd bet 90% of Bronco owners or potentials are not the Ferrari/Lambo type but hey who knows

WT HOSS 4dr 2.7 MIC Lux Tow
7/16/20 Res -- 1/22/21, 10/8/21 Order -- 3/24/22 VIN -- 5/9/22, 5/23/22, 5/16/22, 6/6/22, 6/17/22 Build 7/15/22 Delivered

Mar 07, 2023

#22

Bronco V-8
I am tired of the comments that the Bronco is a reskinned Ranger, looks like a Wrangler, front wheel drive or all wheel drive so on and so on.
Ford needs to step up the pace.

Well, until Ford does (not holding my breath), I would say getting the word out is left to us. Frankly, but the time I got my Bronco I knew ALOT more about it than anyone at my dealership… I have received a lot of really accurate information here that I couldn’t have found anywhere else as easily…

Heck, I’m even learning about the amperage load of 1.5mm wire!

Don’t let the comments bother you…. Haters are going to hate, and naysayers are listening to all the wrong sources…

If necessary refer to the shirt in your profile pic! :)

Riding OB1, 23 4- door Outer Banks, SAS, MOD, MIC, Lux, Ordered 10/20/22, delivered 1/13/23

Mar 07, 2023

#23

There is absolutely no reason to spend money on advertising a product that you can’t or aren’t in position to have a readily supply available.
That’s just the facts.
Why advertise a product you can’t produce in volume yet.
It’s not a dig on Ford .
As we just saw a couple of weeks ago,
More constraints.

2022 -2door Black Diamond
Mid Package
2.7. Velocity Blue.

Bluestreak57

Mar 07, 2023

#24

Bluestreak57
Well, until Ford does (not holding my breath), I would say getting the word out is left to us. Frankly, but the time I got my Bronco I knew ALOT more about it than anyone at my dealership… I have received a lot of really accurate information here that I couldn’t have found anywhere else as easily…

Heck, I’m even learning about the amperage load of 1.5mm wire!

Don’t let the comments bother you…. Haters are going to hate, and naysayers are listening to all the wrong sources…

If necessary refer to the shirt in your profile pic! :)

I ignore most of what people say.The dealer admitted that I knew more about the Bronco than they did.

Joined May 29, 2020 Member 546
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

Jakob1972, Bluestreak57

Mar 07, 2023

#25

Even Farley doesn't push cookie cutter cars.

https://www.caranddriver.com/news/a37187201/ford-build-to-order-online-ordering-changes/

https://www.ford.com/custom-order/#4

Joined May 29, 2020 Member 546
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

Mar 07, 2023

#26

Bronco V-8
I ignore most of what people say.The dealer admitted that I knew more about the Bronco than they did.

The day we picked up the Bronco my salesman said he wasn’t going to waste my time showing me how to operate the Bronco because I could probably teach all of their sales force everything there is to know about Broncos. LOL

Bronco Nation 1100. Everglades, Desert Sand
Res: 7/30/20 ordered 1/22/21 reorder 10/15/21 changed to Everglades 3/9/22 schedule 8/29/22 bumped to 9/5; 9/7/22 blend, 9/9 Mods, 9/26/22 completed, 10/7 shipped, 11/3/22 delivery

TK1215, Deano Bronc

Mar 07, 2023

#27

Jakob1972
The day we picked up the Bronco my salesman said he wasn’t going to waste my time showing me how to operate the Bronco because I could probably teach all of their sales force everything there is to know about Broncos. LOL

Can't wait for the day I pick up a Bronco, I'm going to ask the salesman what the extra pedal is for.

Joined May 29, 2020 Member 546
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

TK1215, Deano Bronc

Mar 08, 2023

#28

Jakob1972
The day we picked up the Bronco my salesman said he wasn’t going to waste my time showing me how to operate the Bronco because I could probably teach all of their sales force everything there is to know about Broncos. LOL

Yup. When I did my first reorder, the sales guy looked at my print-out and asked how I got the graphics on the side (these were the standard Wildtrak mountain graphics). I mean like knowing all the rando stuff you can do in the tech suite, yeah, I guess I don't 100% think the salesperson is going to know that (I had 26 months to research all that before the truck showed up), but like options on the Bronco Build website that are going to be put into the ordering system, I would think they would know that. That guy changed gigs, and the guy I had for the 2nd reorder was a lot more on the ball, but for enthusiast vehicles (Broncos, Mustangs, the SVT vehicles) I would think the dealership would be well served by training up their folks more on the ins and outs of the product.

2023 Wildtrak. "Sometimes you got to get lost, to get found" -J Bronco

TK1215, Jakob1972

Mar 09, 2023

#29

If using me for their advertising was the plan, they did it wrong. Every person who has come up and talked to me so far has been told that the vehicle is great, but that I will NEVER give Ford my business again, because their customer service SUCKS. I tell them about how Ford deleted Cyber Orange without fulfilling existing orders. I tell them about how they removed the bumper I ordered as standard and made me add it back as an option. I tell them about watching orders that were submitted 6 months to a year AFTER mine get built with no idea when I will get mine. I tell them that after waiting 525 days, I gave up and bought a used one off the lot instead of getting my magic moment of taking delivery of my first ever vehicle order. I tell them how two weeks to the day after giving up, they finally sent me a build date for a vehicle that I'm not going to take delivery of. I tell them about how I don't get a "baby picture" because of that. A lady driving a Ford Edge stopped and talked to me the other day and she said that she's had the same experience. She loved the vehicle, but had multiple unresolved issues with a dealership who kept her vehicle for over a month and when she got it back, not only was the original issue not fixed, but they also did something that broke the horn and also broke off part of her door handle, and then claimed that it came in that way.

You must log in or register to post here.