Last summer a good friend bought a Jeep Gladiator and spent time giving me a detailed walk around. Pride oozed from every cell in his body as he highlighted all the features an off-road enthusiast admires. The steel bumpers, rock rails, washout floors with drain plugs, modularity, aftermarket support, etc. He highlighted the shortcomings regarding wheels, tires, spare tire placement, and a plan to switch out components with cash in hand. Total budget $70,000+
By that time, I knew a great deal regarding the Bronco Badlands model and thought, “Oh Boy”, Ford incorporated all the best parts and fixed all the worst parts that you find in a Jeep. On that day I understood the tightrope I will be walking as I attempt to integrate within my Jeep saturated environment.
Maybe large corporations will always focus on making money and increasing market share. My reality is to engage in off-road group activities with Jeep owners. Seems my efforts may have gotten slightly more challenging. Welcome to my world!