Nobody is forced to buy the membership..
For me, it's more about supporting Bronco Nation. Heck, I can easily blow through $30-$60 in a day for junk that might get tossed in a drawer never to be seen again for years..
The new membership, at $60 for a full year, is a good deal if you ask me.. Sure I can find discounts codes, and I am pretty good at scrounging for them, but these give me more options.
Heck, last year I attended the BN Base Camp at the PNW Overland Expo. Let me tell you, they fed us all 3 days ---> for free, provided us with official off-roadeo trail guides for the trail rides ---> for free, and more.
How much would that one event have cost me if I had paid out of my own pocket? I am guessing that 30-years worth BN membership fees still would not equal the monetary value I received..
Meh, I'll buy it every year even if I never use the benefits. If I want to use them, then cool, they'll be there for me..
My BN Grill Badge, that I received for free as a gift from
@Sven, faded. I've had it for over a year and BN Store just replaced it for FREE.. A year + later, for something that I didn't actually purchase myself, and they still replaced it, and shipped it ---> for free.. That's something I want to support..
My .02