I'm sure its been said numerous times but we're absolutely gutted on what Ford did within the last weeks

=Geomatic

My wife had a 75' and an 81' Bronco and to this day it's her favorite car, she still talks about it. I had a 58' Ranchero and a 77 F150 so needless to say we're Ford fans (I like other cars also, there's room for more than one favorite but always seem to come back to Ford lol). We currently have an Expedition as well. You can imagine how excited my wife was when Ford announced the Bronco so we jumped online and became day 1 reservation holders.

Placed an order Oct 20th for a Badlands, Sas, Lux, tow, hard top, vinyl, etc (which now looks to be the trinity of bad choices) and patiently waited...and waited...and waited. Rolled over our order three times meanwhile starting to see Broncos on the road around town. Then we see more and more. We call our dealer (on top of the regular every few month "got any updates" call) and they say you're a priority code 10 which is the highest we can get you, Ford does the rest. Removed the tow package cause that's supposed to help but guess not. Started to wonder if we'll ever see our Bronco, three model years later.

Well got the email last week and I'm just stunned. Completely feel like Ford gave all of us who stuck in there a big middle finger and said tough shit, take it or leave it. What really gets me is how they've released multiple different custom models all the while most of us haven't gotten our original order. Case in point: a teacher at our kids school who reserved her Bronco well after us converted hers to an Everglade and has owned it for a good while now. WTF Ford!?! Any communication would be nice.

I'm also a day one reservation holder for the Lightning and can already order my Lariat or Platinum model.....but I think we're done with Ford. They just lost $150k in my business plus any future business and I'm going to sell my Expedition shortly. Everyone in my world and online will know how badly Ford is as a company. People might think this is harsh but the reality is Ford shouldn't treat their customers like this. It's not fair to make people wait for 3 years and then say if you don't down grade we'll cancel your order. That's straight from the dealers mouth (only down graded models will be built and of course Raptors, Heritage, Everglades, bullshit, etc). If we don't down grade (or anyone who has an outstanding order) by March 7th there will be no Bronco for us, period. No 2024, no chance to have it built over the summer, nothing. We'd begrudgingly wait for a 2024 but that's not an option. "Oh here's $2500 if you want to buy another one of our cars" Da fuq is that!?!

Sorry for the long rant. I just needed to vent. I'm happy for everyone who got theirs, it's a remarkable vehicle. After two Off Rodeos we were even more excited to get ours but alas it's not to be. I just hope Ford some day actually feels how bad they screwed over thousands of people. It could've gone so differently, possibly the worst vehicle roll out of the last decade or so.

=Geomatic

My wife had a 75' and an 81' Bronco and to this day it's her favorite car, she still talks about it. I had a 58' Ranchero and a 77 F150 so needless to say we're Ford fans (I like other cars also, there's room for more than one favorite but always seem to come back to Ford lol). We currently have an Expedition as well. You can imagine how excited my wife was when Ford announced the Bronco so we jumped online and became day 1 reservation holders.

Placed an order Oct 20th for a Badlands, Sas, Lux, tow, hard top, vinyl, etc (which now looks to be the trinity of bad choices) and patiently waited...and waited...and waited. Rolled over our order three times meanwhile starting to see Broncos on the road around town. Then we see more and more. We call our dealer (on top of the regular every few month "got any updates" call) and they say you're a priority code 10 which is the highest we can get you, Ford does the rest. Removed the tow package cause that's supposed to help but guess not. Started to wonder if we'll ever see our Bronco, three model years later.

Well got the email last week and I'm just stunned. Completely feel like Ford gave all of us who stuck in there a big middle finger and said tough shit, take it or leave it. What really gets me is how they've released multiple different custom models all the while most of us haven't gotten our original order. Case in point: a teacher at our kids school who reserved her Bronco well after us converted hers to an Everglade and has owned it for a good while now. WTF Ford!?! Any communication would be nice.

I'm also a day one reservation holder for the Lightning and can already order my Lariat or Platinum model.....but I think we're done with Ford. They just lost $150k in my business plus any future business and I'm going to sell my Expedition shortly. Everyone in my world and online will know how badly Ford is as a company. People might think this is harsh but the reality is Ford shouldn't treat their customers like this. It's not fair to make people wait for 3 years and then say if you don't down grade we'll cancel your order. That's straight from the dealers mouth (only down graded models will be built and of course Raptors, Heritage, Everglades, bullshit, etc). If we don't down grade (or anyone who has an outstanding order) by March 7th there will be no Bronco for us, period. No 2024, no chance to have it built over the summer, nothing. We'd begrudgingly wait for a 2024 but that's not an option. "Oh here's $2500 if you want to buy another one of our cars" Da fuq is that!?!

Sorry for the long rant. I just needed to vent. I'm happy for everyone who got theirs, it's a remarkable vehicle. After two Off Rodeos we were even more excited to get ours but alas it's not to be. I just hope Ford some day actually feels how bad they screwed over thousands of people. It could've gone so differently, possibly the worst vehicle roll out of the last decade or so.

=Geomatic

It's not fair to make people wait for 3 years and then say if you don't down grade we'll cancel your order. That's straight from the dealers mouth (only down graded models will be built and of course Raptors, Heritage, Everglades, bullshit, etc). If we don't down grade (or anyone who has an outstanding order) by March 7th there will be no Bronco for us, period. No 2024, no chance to have it built over the summer, nothing. We'd begrudgingly wait for a 2024 but that's not an option.

SlashRacer

Are you one of the ones who jumped on the Granger wagon hoping to save yourself $3,000? Everyone who jumped on that wagon should have known that Granger would never be able to get people their broncos.

Laura

Just to make sure this is clear, Ford is NOT cancelling orders that don't remove constraints on, say, March 8. There's a chance these may be built, but the chance is slimmer. You still have until the end of 23MY scheduling to see if yours is built. Dealer allocations play a huge part in this, unfortunately.

Bronco 202?

I think your missing the part where in the beginning Ford said first come first served. There’s nothing WRONG with trying to save money. Granger nor the people that are dealing with them have done anything wrong. 🤬

nrlucas

Thank you for the clarification. I was wondering about this. My dealer essentially made it sound like my order won't be eligible for build unless all of the constrained items are removed. Since I ended up buying off the lot, and the "walk away" option didn't apply to me because I bought a '21 instead of a '22 or '23, I had planned on sitting on my order exactly as it is and wait to see if it gets scheduled this year. If it does, then I would have time to decide if I miss the things I conceded in the vehicle I bought off the lot would make it worth trading in for my ordered build OR borrow cash from my in-laws to buy it outright and then immediately sell it and use the profit to pay off part of the one I bought off the lot. And if it makes it to 2024, I'll just walk away. No way I'm paying 2024 prices for a vehicle I ordered in 2021.

Also, thank you so much for the hint about Off Roadeo being tied to VIN. I verified that my VIN has not been used and will be eligible!

tlowell01

...

Granger is most definitely not blameless. When Ford Sales and Marketing noticed extreme, outsized levels of reservations accreting in a couple of small dealerships (Granger included), those dealerships were told in no uncertain terms that total sales out would be a predominant driver of Bronco allocations. The "October Special" was an explicit attempt by Granger to gain so many reservations that they would force Ford's hand. They did not.

Ford should have been more open from the outset that sales volume would be a primary driver of Bronco allocations.

Granger should have been more open with all those people switching reservations to them that the downside of their pricing deal was the timeline when they might get it.

GeoBig

I can only say what I would do, but if my order was taking more than one year (and especially 2 or even 3 years) I would simply 1. cancel and start over, or 2. buy off the lot.

What is interesting when I hear these stories is that I can't quite understand why I will get my Bronco only four months after I ordered it -- late October 2022 order to early March 2023 build (Badlands with MIC hardtop, 334A, and tow) -- when others are saying that they are waiting years on years for essentially the same build. I can only imagine it all has to do with timing. I never buy newly released cars (no matter the brand) in the first two years of sale, and in this case, it seems to have worked again for me (issues fixed and reasonable delivery).

Sorry to hear what happened.

SlashRacer

Are you one of the ones who jumped on the Granger wagon hoping to save yourself $3,000? Everyone who jumped on that wagon should have known that Granger would never be able to get people their broncos.

Stick in the Mud

Ford has helped sell more Jeeps this week than any dealership could dream of.