Thanks for the mention!
I started All Roads Taken at the beginning of this year to try and accomplish some of the things you all have been discussing here. Our family loved the Jeep program when we got our first Wrangler years ago - mainly because it always made sure we had something to do and somewhere to go, but also because it was cool to show where we'd been and see the same from others. It really never had anything to do with bragging - just a shared love for getting out there and taking on a new challenge.
Last year we decided that we could do much better though. We could incorporate more trails to help save the famous ones and bring a light to many fantastic, lesser-known routes - as well as many scenic or longer-distance overland routes like the
Mojave Road or the
Georgia Traverse. We could also incorporate many of the other incredible places that folks like us enjoy - like
national parks and
forests, and top-tier
off-road parks across the country.
Not only that, but we could make it so you don't have to start fresh. You can unlock badges for all the trails you've run and places you've been before without having to go there again to check in.
The big idea is to create a place where you can keep a log of all kinds of adventures over time, and get badges for them if that's your thing. We're adding new partners and features all time and plan to keep up the pace.
You can read all about the badges on our site/instagram/facebook, but I'll just say here personally that we made them to last decades. They won't fade or wear like stickers and patches (or Jeep badges for that matter). All the materials are sourced from US manufacturers, and we make each badge individually to order so that it comes with the year/date of your trip. It may just be me, but it's pretty cool to look at a rig, trailer/camper, or even RTT or roof rack, and see all the places someone has been adding up over time.
If badges aren't your thing then no problem at all - I wish you all the best. If you like the idea, we'd love to be a part of your adventures (and see some badges on Broncos!). Feel free to reach out anytime with feedback, questions, or ideas.
FYI - I'll also be at Expo MTN West this week if anyone wants to meet/chat. Love hearing adventure stories.