Oct 14, 2021
TL;DR - Sasquatch pricing didn't go up, it added transmission price into the package. Total price stayed the same across most builds and some lowered in price if you add in price protection. What we didn't see was a significant decrease in the overall price of builds when configured with manual/Sasquatch but these builds can add the automatic transmission without cost.
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Last week, when the MY22 Bronco Order Guide and pricing lists made their way into the public eye, the Bronco community noticed that Sasquatch pricing seemed off. Manual/Sasquatch and Auto/Sasquatch combos weren't producing differences in price that some expected. After extensive conversations with our contacts at Ford on this issue, here's my report.
My understanding of Ford's stance is that Sasquatch pricing didn't change, they moved the price of the transmission into the package and that pricing protection will take care of the balance for folks whose MY22 build includes a manual with Sasquatch. To test this, I went to the Build and Price for both MY21 and MY22 and built out a 4-door Broncos with Sasquatch. I added no other items to the builds. The MY21 Badlands came to $50,175 without the acquisition fee. The MY22 Badlands came to $50,425, a difference of $250. A 4-Door Base with Sasquatch produced the same $250 difference. Then I ran the other trims through the same exercise and they also produced the same $250 difference with the exception of Wildtrak, which produced no difference.
This tells me that the price of Sasquatch package hasn't changed and that $250 is probably the year over year price increase across the board for Bronco, except for Wildtrak which now has a soft top instead of a hard top standard. It does seem like transmission costs are baked into MY '22 Sasquatch since adding an automatic transmission to trims that have a manual standard produces no extra cost in your build. However, if you figured that MY22 Sasquatch on a Badlands should produce a $1595 savings year over year then you'll be disappointed. But you won't be as disappointed as you might expect to be because it's not a $1595 increase for a MY22 Badlands with Sasquatch, it's a $250 increase from a year over year adjustment and you get an automatic transmission as a no cost option. On top of that, you have price protection if you ordered/reserved by 19 MAR 2021 so if you're perfectly fine with the new bumper, you're pocketing $575 when you take $250 from the $875 in protection that is being provided for 4-Door Badlands.
Below are the numbers that an academically mediocre forum admin with a liberal arts degree put together in an effort to make some sense of this. Enjoy.
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Last week, when the MY22 Bronco Order Guide and pricing lists made their way into the public eye, the Bronco community noticed that Sasquatch pricing seemed off. Manual/Sasquatch and Auto/Sasquatch combos weren't producing differences in price that some expected. After extensive conversations with our contacts at Ford on this issue, here's my report.
My understanding of Ford's stance is that Sasquatch pricing didn't change, they moved the price of the transmission into the package and that pricing protection will take care of the balance for folks whose MY22 build includes a manual with Sasquatch. To test this, I went to the Build and Price for both MY21 and MY22 and built out a 4-door Broncos with Sasquatch. I added no other items to the builds. The MY21 Badlands came to $50,175 without the acquisition fee. The MY22 Badlands came to $50,425, a difference of $250. A 4-Door Base with Sasquatch produced the same $250 difference. Then I ran the other trims through the same exercise and they also produced the same $250 difference with the exception of Wildtrak, which produced no difference.
This tells me that the price of Sasquatch package hasn't changed and that $250 is probably the year over year price increase across the board for Bronco, except for Wildtrak which now has a soft top instead of a hard top standard. It does seem like transmission costs are baked into MY '22 Sasquatch since adding an automatic transmission to trims that have a manual standard produces no extra cost in your build. However, if you figured that MY22 Sasquatch on a Badlands should produce a $1595 savings year over year then you'll be disappointed. But you won't be as disappointed as you might expect to be because it's not a $1595 increase for a MY22 Badlands with Sasquatch, it's a $250 increase from a year over year adjustment and you get an automatic transmission as a no cost option. On top of that, you have price protection if you ordered/reserved by 19 MAR 2021 so if you're perfectly fine with the new bumper, you're pocketing $575 when you take $250 from the $875 in protection that is being provided for 4-Door Badlands.
Below are the numbers that an academically mediocre forum admin with a liberal arts degree put together in an effort to make some sense of this. Enjoy.
Bronco Nation Member #144
David in the Bronco Nation Forums
BroncoTroubadour on Instagram
David in the Bronco Nation Forums
BroncoTroubadour on Instagram
bdawson24, davebear13
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Oct 14, 2021