Fastest Way to a 2021 Bronco

WOW Ummm yea not any good news it seems. Bummers

Dear SlashRacer,

We regret to inform you that your build can not be scheduled to be built at this time.

Sincerely,
Ford

Here's the FAQ dealers received.

FAQs

Is Michigan Assembly Plant still on track to begin customer deliveries this summer? Yes. The all‐new 2021 Bronco 2‐door and first‐ever Bronco 4‐door is on‐track for summer deliveries and Michigan Assembly Plant is just weeks away from starting volume production!

Of the millions Ford is investing, can you share how much is going to fix your hardtop supplier issue? And do you have a second or third hardtop supplier coming online? We are taking all of the necessary actions with our supplier partners to get through this roof and commodity Bronco bottleneck. While we are investing millions of dollars to fix our roof supply issue, the benefits from that investment unfortunately won’t materialize overnight. Our goal is to build as many customer Broncos at the highest quality this year.

Will you need to cut production this year because of the roof issue? We are working as fast as we can to try and get through the roof and commodity Bronco bottleneck. Our goal is to build every customer order as quickly as possible.

Given the challenges, will hardtop roof production continue for 21MY? Yes. Orders with the molded in color (MIC) hardtop will be built throughout the 2021 Model Year. However, our production capacity doesn’t match up with the actual orders we received and as a result, those waiting for a MIC hardtop will experience longer waits due to roof availability.

You have communicated the hard top is constrained based on production capacity vs orders received, what about the soft top? Based on current production forecast, there is an opportunity for those looking to get a Bronco quickly, to order a Bronco with a soft top. Avoiding key commodity constraints (Hardtop Roof, 2.7L engine, Lux or Sasquatch Package, Badlands/Wildtrak, Safari Bar or Trailer Tow package, etc.) will increase the likelihood for 2021MY production based on overall part availability vs demand.

When will Bronco customers receive an estimated delivery window communication? We currently do not have enough foresight into roof availability to accurately provide a delivery window. Instead, we will continue to notify customers as their Bronco two‐door or four‐door model is:

• Ordered – Order has been placed with Ford
• Scheduled – Vehicle has been scheduled to an approx. build week (45‐60 days ahead of production)
• Built ‐ Vehicle is produced and awaiting final calibrations and plant accessory installs. It will include the estimated arrival date.
• Shipped ‐ Vehicle has past final quality checks and is on its way to dealer. It will include the latest estimated arrival date.

Have all 2021MY Broncos been scheduled for production? No. Scheduling will continue on a monthly basis with the following cadence: o First Week of The Cycle: First Edition orders o Second Week of The Cycle: Full month of scheduling o Subsequent Weeks: Scheduling runs until the operating plan is full

How are Bronco two‐door and four‐door First Edition customers impacted by hardtop roof production challenges? All Bronco First Edition orders will be built throughout the 2021 Model Year with the previously announced MIC roof.

Will customers who have placed their order, now be pushed into 2022 model year? As communicated previously, given demand, we anticipate deliveries to continue through the 2022 calendar year, with some customers getting a 2022 model year Bronco. Delivery timing is based on a number of factors including reservation timestamp, part availability, and the number of Bronco vehicles each dealer receives.

How can customers receive their Bronco sooner? Customers willing to avoid key commodity constraints (Hardtop Roof, 2.7L engine, Lux or Sasquatch Package, Badlands/Wildtrak, Safari Bar or Trailer Tow package, etc.) will have a higher likelihood for 2021MY production based on part availability.

SlashRacer

Dear SlashRacer,

We regret to inform you that your build can not be scheduled to be built at this time.

Sincerely,
Ford

Sorry, you decided to use our online Bronco build software and none of those options are really available in 2021. If you would like to wait until 2022 or 2023 you may be able to custom build a Bronco then but again we are not sure if you will be able to at this time either. Best of luck and we hope to see you doors off, top off.

This is literally no update at all. It is exactly what everyone already knows.

If the hardtop is the issue why the F can't they plumb the Bronco to accept it in the future for those willing to forgo the hardtop initially or at least give us additional options like a fastback version instead of that fugly one that is standard. 0% financing should be there as well. Do the marketing geniuses ever look for suggestions outside of the box they live in? They are talking near $5 billion in orders right now.

What was that!!!!!!!!!!! Why waste our time with a preview announcement that something exciting was coming. Just keep playing the "maybe" weekly lottery to see if your ping pong ball comes up.

Pakrat

This is literally no update at all. It is exactly what everyone already knows.

If the hardtop is the issue why the F can't they plumb the Bronco to accept it in the future for those willing to forgo the hardtop initially or at least give us additional options like a fastback version instead of that fugly one that is standard. 0% financing should be there as well. Do the marketing geniuses ever look for suggestions outside of the box they live in? They are talking near $5 billion in orders right now.

for us 2dr orders we're really screwed, don't even have a soft top option

To be honest.....I still haven't received the Dear SlashRacer email from Ford.

Did everyone else get the email?

Laura

Originally posted at https://thebronconation.com/fastest-way-to-a-2021-bronco/


For some time now, unscheduled Bronco order holders have looked forward to a May production update from Ford. Now, near the end of month, Ford has sent the email. While it’s not the update people want, it IS an update on the overall state of affairs, and thankfully, the material contained in it is nowhere near the possibilities people were speculating.

We’ve all known for a while that there are certain items that can set your order back in production. These are dealer allocations, timestamps, and commodities. However, it’s become increasingly clear that commodity availability now outweighs them all –– roofs holding the most impact.

View attachment 13851

The key information from this communication: If you want a Bronco in 2021, changing your order is the surefire way to cut closer to the front of the line.

Drop the hard tops. Switch out of the Badlands and Wildtrak trims. Remove the Sasquatch and tow packages and add them on as aftermarket options instead. With these changes, you’ll likely jump way ahead in the queue.

And if you want to be even more certain yours will be built this year, an anonymous source at Ford gave us the ideal Bronco build:

“A Big Bend 4-door automatic with the 2.3L engine will catapult you to about as close to the front of the line as you can get.”

What’s most important to you? If you want a 21MY, some tradeoffs are necessary. Remove the recommended items, and you’re likely to get yours in 2021. And if for whatever reason you don’t, you’ll remain in line and be price protected for 2022.

Oh well....
Going from being in limbo, to remaining in limbo.
It's definitely disappointing, to say the least, in the lack of communication on some type of production timing or even when they might be able to forecast that this "Achilles heel" of a roof issue might be somewhat resolved. Basically what Ford had said a couple months ago with these roofs.
Nothing to see here....

SlashRacer

To be honest.....I still haven't received the Dear SlashRacer email from Ford.

Did everyone else get the email?

Check your junk mail, that's where I found mine LOL even though all other Ford ones come in fine. They must have known it was a worthless email to send out and made Ford look even worse IMO

HikerAT22

for us 2dr orders we're really screwed, don't even have a soft top option

Maybe they can offer a tarp option???? HAHA
Very true though - from what I read - 2 doors were 27% of the orders

Guess I just need to look at it this way, plenty of new Broncos on the road soon, but 2 doors will be the elusive unicorn for a while.

That was very anti-climatic and basically what we knew. But we all did ask for an official communication. The only positive so far is FE reservations are still going to be built sometime this year. :unsure: Otherwise, I might as well wait for the Raptor / Warthog...

ResidualGenius

Check your junk mail, that's where I found mine LOL even though all other Ford ones come in fine. They must have known it was a worthless email to send out and made Ford look even worse IMO

That's where it was at. In the JUNK mail where it belongs!!!

SlashRacer

To be honest.....I still haven't received the Dear SlashRacer email from Ford.

Did everyone else get the email?

I'm in California, so 3-4 week lead time on that email. No nothing yet. 7/13 Order FE.

Everyone should just cancel their order and get in line for a 5.0 Discovery. At least Land Rover will deliver. This is definitely the last Ford I will buy.

How about this one….Dear Ford, don’t tell me or send me an email that you are gonna send me an email about an email your gonna send me. Just send me an email on the day that you can give me a build date for the vehicle I ordered, as I ordered it. Thank you, Respectfully Sumbitted, Timothy Kiely
please click on link below

https://www.google.com/url?sa=i&url...ved=0CAcQjRxqFwoTCJC7ztL97PACFQAAAAAdAAAAABAI

TK1215

How about this one….Dear Ford, don’t tell me or send me an email that you are gonna send me an email about an email your gonna send me. Just send me an email on the day that you can give me a build date for the vehicle I ordered, as I ordered it. Thank you, Respectfully Sumbitted, Timothy Kiely
please click on link below

So agree, this was basically a big FU customer email, we will get to you when we get to you

I've said it before and I'll say it again, Ford is playing with fire here.

After a summer of COVID free fun some economic realities are gonna slam the US in the face. I hope forecasts are not true but a large portion of the population may not be willing to fork out $40k plus for a luxury like this. Especially with the disappointing fuel ratings and cost of gas skyrocketing (at least on the left coast). Buyers are willing and eager this summer but push it to fall and winter...who knows?

I for one would pay for the hardtop and soft-top if it was plumbed and delivered to my dealer at a later date and I could get the soft-top I want (fastback). I won't be taking a MY21 after October though. I'll push to '22 so I can actually get a roof rack and a painted hardtop. I'm willing to compromise slightly right now but won't take delivery in the middle of winter to get a Bronco that is first run were real world customers discover the gremlins that Ford missed and will fix in MY22, will immediately be worth less than a MY22, and will only get one more winter of road salt and grime before I can enjoy it in the summer.

Laura

Originally posted at https://thebronconation.com/fastest-way-to-a-2021-bronco/


For some time now, unscheduled Bronco order holders have looked forward to a May production update from Ford. Now, near the end of month, Ford has sent the email. While it’s not the update people want, it IS an update on the overall state of affairs, and thankfully, the material contained in it is nowhere near the possibilities people were speculating.

We’ve all known for a while that there are certain items that can set your order back in production. These are dealer allocations, timestamps, and commodities. However, it’s become increasingly clear that commodity availability now outweighs them all –– roofs holding the most impact.

View attachment 13851

The key information from this communication: If you want a Bronco in 2021, changing your order is the surefire way to cut closer to the front of the line.

Drop the hard tops. Switch out of the Badlands and Wildtrak trims. Remove the Sasquatch and tow packages and add them on as aftermarket options instead. With these changes, you’ll likely jump way ahead in the queue.

And if you want to be even more certain yours will be built this year, an anonymous source at Ford gave us the ideal Bronco build:

“A Big Bend 4-door automatic with the 2.3L engine will catapult you to about as close to the front of the line as you can get.”

What’s most important to you? If you want a 21MY, some tradeoffs are necessary. Remove the recommended items, and you’re likely to get yours in 2021. And if for whatever reason you don’t, you’ll remain in line and be price protected for 2022.

This time last year I was looking at Jeep Wrangler Rubicons. This afternoon, I started looking again. I've been patient and optimistic, but this email is woefully uninformative.