For some time now, unscheduled Bronco order holders have looked forward to a May production update from Ford. Now, near the end of month, Ford has sent the email. While it’s not the update people want, it IS an update on the overall state of affairs, and thankfully, the material contained in it is nowhere near the possibilities people were speculating.
We’ve all known for a while that there are certain items that can set your order back in production. These are dealer allocations, timestamps, and commodities. However, it’s become increasingly clear that commodity availability now outweighs them all –– roofs holding the most impact.
The key information from this communication: If you want a Bronco in 2021, changing your order is the surefire way to cut closer to the front of the line.
Drop the hard tops. Switch out of the Badlands and Wildtrak trims. Remove the Sasquatch and tow packages and add them on as aftermarket options instead. With these changes, you’ll likely jump way ahead in the queue.
And if you want to be even more certain yours will be built this year, an anonymous source at Ford gave us the ideal Bronco build:
“A Big Bend 4-door automatic with the 2.3L engine will catapult you to about as close to the front of the line as you can get.”
What’s most important to you? If you want a 21MY, some tradeoffs are necessary. Remove the recommended items, and you’re likely to get yours in 2021. And if for whatever reason you don’t, you’ll remain in line and be price protected for 2022.
Is Michigan Assembly Plant still on track to begin customer deliveries this summer? Yes. The all‐new 2021 Bronco 2‐door and first‐ever Bronco 4‐door is on‐track for summer deliveries and Michigan Assembly Plant is just weeks away from starting volume production!
Of the millions Ford is investing, can you share how much is going to fix your hardtop supplier issue? And do you have a second or third hardtop supplier coming online? We are taking all of the necessary actions with our supplier partners to get through this roof and commodity Bronco bottleneck. While we are investing millions of dollars to fix our roof supply issue, the benefits from that investment unfortunately won’t materialize overnight. Our goal is to build as many customer Broncos at the highest quality this year.
Will you need to cut production this year because of the roof issue? We are working as fast as we can to try and get through the roof and commodity Bronco bottleneck. Our goal is to build every customer order as quickly as possible.
Given the challenges, will hardtop roof production continue for 21MY? Yes. Orders with the molded in color (MIC) hardtop will be built throughout the 2021 Model Year. However, our production capacity doesn’t match up with the actual orders we received and as a result, those waiting for a MIC hardtop will experience longer waits due to roof availability.
You have communicated the hard top is constrained based on production capacity vs orders received, what about the soft top? Based on current production forecast, there is an opportunity for those looking to get a Bronco quickly, to order a Bronco with a soft top. Avoiding key commodity constraints (Hardtop Roof, 2.7L engine, Lux or Sasquatch Package, Badlands/Wildtrak, Safari Bar or Trailer Tow package, etc.) will increase the likelihood for 2021MY production based on overall part availability vs demand.
When will Bronco customers receive an estimated delivery window communication? We currently do not have enough foresight into roof availability to accurately provide a delivery window. Instead, we will continue to notify customers as their Bronco two‐door or four‐door model is:
- Ordered – Order has been placed with Ford
- Scheduled – Vehicle has been scheduled to an approx. build week (45‐60 days ahead of production)
- Built ‐ Vehicle is produced and awaiting final calibrations and plant accessory installs. It will include the estimated arrival date.
- Shipped ‐ Vehicle has past final quality checks and is on its way to dealer. It will include the latest estimated arrival date.
Have all 2021MY Broncos been scheduled for production? No. Scheduling will continue on a monthly basis with the following cadence: o First Week of The Cycle: First Edition orders o Second Week of The Cycle: Full month of scheduling o Subsequent Weeks: Scheduling runs until the operating plan is full
How are Bronco two‐door and four‐door First Edition customers impacted by hardtop roof production challenges? All Bronco First Edition orders will be built throughout the 2021 Model Year with the previously announced MIC roof.
Will customers who have placed their order, now be pushed into 2022 model year? As communicated previously, given demand, we anticipate deliveries to continue through the 2022 calendar year, with some customers getting a 2022 model year Bronco. Delivery timing is based on a number of factors including reservation timestamp, part availability, and the number of Bronco vehicles each dealer receives.
How can customers receive their Bronco sooner? Customers willing to avoid key commodity constraints (Hardtop Roof, 2.7L engine, Lux or Sasquatch Package, Badlands/Wildtrak, Safari Bar or Trailer Tow package, etc.) will have a higher likelihood for 2021MY production based on part availability.