Just few hours later, I was invited to take the fourth seat in a beautiful Velocity Blue Bronco specially modified by ARB with cool accessories like a light bar in the bumper, a roof rack, and a refrigerator. All the time ARB worked on this Bronco, they had to keep it inside to prevent pictures leaking on the internet, so this week was the first time their team got to take it out, and they were having a blast. We went up the Hell’s Revenge trail outside of Moab with a whole group of new Broncos, and it was fun to see the excitement and admiration from people we passed. Doug Pettis, president of ARB US, took us up the trail and while I don’t know exactly how long ago Doug went off-road for the first time, it’s safe to say that I was in experienced hands. Doug didn’t need any help from the Bronco’s G.O.A.T. modes or trail cameras, so he didn’t use them, even though the terrain was much more strenuous than the Ride & Drive course. I was already impressed with the Bronco’s fun features and fancy technology after our trip through the course with Nipper, but the ride up Hell’s Revenge showed me the power and capability built into the Bronco’s DNA. I trusted Nipper and Doug to bring me home safe, and now I was learning to trust the Bronco, too.
Most of the people I met in Moab this week know volumes more about off-roading than I do. I greatly appreciate their generosity in welcoming me in and answering my questions. I also met a few people who came to look at shiny new Broncos just out of curiosity or who were tagging along with the Bronco enthusiast in their life. So if you are interested in the perspective of a total newcomer to wheeling, let me share three observations from my first trail ride. First, I mentioned learning to trust the Bronco, and I believe that off-roading demands a certain level of trust: in your vehicle, in whoever is driving it, and also in the other drivers on the trail. Reckless behavior can trash the gorgeous terrain, flip vehicles, and endanger others. You have to trust that the folks coming the other way up the trail are going to wait for you to finish your descent before they start up. And I think by trusting each other, you are building something together.
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