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Bronco Semi-Conductor Chip Shortage?
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Bronco Semi-Conductor Chip Shortage?

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By Dusty Rhodes

Stories have recently surfaced indicating the new Bronco may be caught in the crosshairs of the global semiconductor chip shortage. The company said during last week’s quarterly earnings call that it expects to lose about 50% of its planned second-quarter production, up from a costly 17% loss in the first quarter.

Sources told Bronco Nation on Friday that they do not expect the 2021 Bronco production to be impacted by the chip shortage, sighting actions taken by the company to protect one of the most anticipated launches in recent history.

Attention is now shifting to solving parts availability issues for some of the most popular features, body-styles, and powertrains. Hard tops and the popular Sasquatch package remain significant challenges for the company to meet. More consumers have opted for fully loaded and more powerful Broncos than anticipated.

Ford has indicated that additional production is on the way to meet demand for the Sasquatch package, expecting it to be in place by late summer. However, hard top production at the new Webasto plant in Plymouth, Michigan remains an ongoing challenge.

As a result of these and other option availability constraints, consumers with earlier timestamps may first find a Bronco in the driveway of a neighbor who ordered their vehicle at a much later date. It is important to note that Ford’s production process is dynamic and based on a number of real-time factors including reservation timestamp, orders available for production scheduling, part availability, and the number of Bronco vehicles each dealer receives.

While each consumer’s timestamp is a key factor, the scheduling system at Ford surveys the list of orders until it finds a clean and buildable order. If your order has one feature that is constrained (e.g. Tow Package) or not available, it will be passed over for one further down the list that does not have any non-buildable options.

What can you do to get your Bronco sooner? Selecting options that are not constrained will expedite production timing. Common examples of available options include:

  • 4-door
  • 2.3L instead of a 2.7L
  • Soft top vs. Hard top
  • Big Bend vs Wildtrak

What items will likely delay my Bronco from being built sooner?

  • Hard top
  • Sasquatch package
  • Tow package
  • 2.7L engine

We understand these are some of the features that make Bronco appealing. For those of you willing to wait, Ford will build the Bronco you ordered, but it may not be as soon as you would like. For those of you wanting to move up in line, we recommend you consider removing some non-essentials or easy to install aftermarket features like trailer towing.

To make changes to your order, consult your dealer for more details. Orders may be edited until they are scheduled for production.

Will you be editing your order? Discuss in the forums!

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Comment(16)

      1. David in the forums reports that they do. While there’s no hard and fast announcement as there was with the painted top, the MIC top is still a commodity under strain.

  1. All I can say to Ford is…..DUH !! Customers want what they want. They do not want an underpowered, skinny tired, soft topped vehicle without even a hitch to put their bikes on. This happens every time a manufacturer sells direct to the public.

    1. Hey EMC, I did the editing on this article: Was there some specific area that bothered you? I like to keep the author’s style while being grammatically correct, but I’ll be the first to admit I miss things.

  2. Would be interesting to know what people think about how Ford is handling this. Friend of mine just canceled his Wildtrak order. Couldn’t believe he did that. He told me Ford was going to give him a 2022 instead BUT were raising the price materially. He was tired of waiting and that was the final straw. Alternate vehicle? Yup. He already bought it. It’s already delivered. And he is not happy with his Ford Bronco experience.

    1. If he backed out now, he was never really serious about buying one in the first place.
      Plus, Ford has stated directly in their communications to reservation holders that they are locking prices for reservation holders at 2021 pricing for the 22’s, provided the reservation was placed prior to March 19th 2021.
      If he is unhappy, he set himself up for a huge disappointment, Ford has been holding the current timeline for a good while now.

    2. I feel your friends pain. I have already started looking at alternatives like the 4Runner and Jeep. This vehicle was supposed to come out in the summer of 2020. They should have the parts on hand to build this years broncos. I am curious as to how many reservations have cancelled of the 190,000+.

  3. I got my build date, thankfully, on an OBX Mic top. Regarding the Soft Top/Hardtop issue, Ford has made it exceedingly difficult for customers to order a Soft top OEM, because the vehicle does not come OEM with the Hard Top wiper & defrost connections. If i can pay $195 for 6 prewired accessory switches, why can’t i order the soft top stock and have the controls for a future hard top pre-installed on the vehicle?

  4. So according to box #4 the Wildtraks have the parts and are scheduled to be built? For 2021 anyway?

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