Home Latest News BRONCO Ordering FAQs for Q1 2021
BRONCO Ordering FAQs for Q1 2021
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BRONCO Ordering FAQs for Q1 2021

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Is the 2021 Bronco two-and four-door launch delayed into Summer? What happened to “Spring 2021”? Yes, given the COVID-19 pandemic, customer deliveries of the new Bronco will now begin next summer.

 

I thought the order bank was opening in December. Now I understand it’s mid-January, meaning customer orders will be even later. Why the delay? And will it delay vehicle deliveries? Given the COVID-19 pandemic, Bronco ordering will now start in mid-January, with customer deliveries now starting next summer.

 

I understand from supplier communications with Ford that the Bronco two-door and four-door models are delayed 6 more weeks. Can you confirm if it’s a development or supplier issue? This is tied to a supplier issue. COVID has had a significant effect on a number of Bronco suppliers, which we are not naming.

 

What can customers who have placed a reservation expect next? And what does the Bronco overall timeline look like?

  1. Customer placed reservation (since July 13)
  2. Customer uses Ford.com Build & Price tool to spec their dream Bronco (since October 23)
  3. Customer finalizes dealer selection by March 19, 2021
  4. Customer places order and agree to selling price with dealer between mid-January through March 19, 2021. Note: Bronco will not have online order conversions and will require dealers to place order
  5. Ford receives all orders nationally and begins to forecast a production schedule against key product content and features (commodities) – Q2 2021
  6. Customer receives dealer delivery window in May 2021
  7. First customer deliveries now begin in Summer 2021

 

Will orders be built in the order that reservations were received? Reservations will be fulfilled in approximately the same order received, based on final ordering and production of similarly configured Broncos. Due to the high number of Bronco two-door and four-door reservations, deliveries will extend into the 2022 calendar year.

 

What happens if customer order are not built in 21MY? Due to the high number of Bronco 2- and 4-door reservations, deliveries may extend into the 2022 calendar year. We anticipate some customers will receive a 22MY Bronco. In this scenario, customers will work with their dealer to replace their 21MY order but will have access to any product improvements for 22MY. Their reservation timestamp will remain with their order.

 

Is anything being done to research and implement an increase in production? Due to exceedingly high demand, we will consistently explore and review production options.

 

Has the delay to Summer 2021 enabled the late-availability Sasquatch package and manual transmission configuration to catch up? Due to the COVID-19 pandemic, the entire Bronco production launch schedule shifted, now pushing the manual transmission Bronco models with available Sasquatch package into 2022 model year.

 

Is Navy Pier interior option still available for Bronco 2- and 4-door First Edition? Yes. The all black interior is an incremental option. Navy Pier is still available.

If you have additional questions about ordering, Bronco Nation is compiling a list in our forums

Comment(105)

  1. All black interior should also apply to the Wildtrack. It would help increase sales as the weak point in the build, as most people state, is the interior color selection for the Wildtrack.

    1. The brown leather and suede top interior(as in the “day in the life” video) should be an FE interior option.

  2. Once again bronco nation throwing softballs to ford asking questions we either already know or that don’t matter.

    1. Would like another interior color option for the Outer banks. All gray or black would be great, like what is being offered to the FE.

  3. Some of the key questions that Ford should be eable to answer for us..
    When we negotitate our price with the dealer, are we locking into an interest rate at that moment or are we getting the interest rate that is available at the time of delivery. Intereste rates could increse 3 – 4% in the time between negotiating and delivery. Is Ford willing to offer the same interest rate on the Bronce as their other models. 0.9% in a lot of cases.

  4. Where do I find the tan leather interior I see in a number of photos but don’t see as an option on any of the levels?

  5. I have heard nothing from Ford or my dealer since my reservation was made. Everything I’ve found out has been from the internet. Come on Ford do you really value your customers? I know COVID has changed things but I also know you have employees working from home that could inform your customers that have been patiently waiting.

    1. Steve, count yourself lucky. Every salesman in the dealership sent me the same welcome, please contact me to follow through on your reservation e-mail and several called me by phone. I picked the first one to contact me, told him to unsubscribe me from their auto e-mail/phone system and he alone could have my business. I’ve had two emails from him one regarding the build & price availability and the other about the order date pushback and one face to face. I’ll see him again in mid January to finalize my order.

  6. This question has more than likely been asked before. I reserved an Outer Banks, however I want to switch to a Black Diamond when it comes time to order. Is switching from one build to another allowed at ordering time?

  7. What does it mean – The all black interior is an incremental option. Navy Pier is still available. Can we order black leather on the FE’s and not the Navy Pier?????

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