Ford Bronco Among Top 2024 Best Resale Value Award Winners

Kenneth
Mar 11, 2024

KCsBronco

Mar 11, 2024

from Ford Authority

Since it launched for the 2021 model year, the sixth-generation Ford Bronco has been one of the most in-demand vehicles on the planet, routinely selling for more than MSRP for much of that time. Things have cooled off as production has ramped up, of course, but the Ford Bronco still holds it value better than most other models out there. In fact, the 2023 model won a Kelley Blue Book Best Resale Value Award last year as it was among the top ten vehicles with the best projected five-year resale value on the market. Now, the Ford Bronco has repeated that feat for 2024, too.

The 2023 Ford Bronco finished fourth among all new vehicles with an estimated five-year resale value of 65.4 percent, but this year, it fared even better, ranking first with a score of 66.7 percent. That was good enough to edge out the second-place Toyota Tacoma, which finished with a five-year resale value of 62.6 percent, while also topping its respective segment, to boot.

Kelley Blue Book’s Best Resale Value Awards are based on projections from the organization’s Official Residual Value Guide. KBB’s residual values are established by automotive analysts that review the output from statistical models built upon millions of transactions. Vehicles that earn the highest five-year residual values, expressed as a percentage of their original Manufacturer’s Suggested Retail Price (MSRP), are selected for these awards.

As KBB points out, depreciation is typically the largest expensive facing new vehicle owners in the first five years of ownership. The average 2024 model-year vehicle will only retain about 42.4 percent of its original value following that time period, meaning that a $50,000 new vehicle today will be worth around $21,200 after five years. By comparison, all vehicles in Kelley Blue Book’s Top 10 Best Resale Value list for 2024 are projected to retain around 58 percent or more of their MSRP after the initial five-year ownership period.

https://fordauthority.com/2024/03/ford-bronco-among-top-2024-best-resale-value-award-winners/
PSUTE, Roughstock11

I want to go back!

Mar 11, 2024

#1
If the Bronco gods are good to me, I’ll hold on to my Bronco until it’s 10 years old. Thats when the resale value will matter most.
PSUTE, Deano Bronc

I trust the dirt

Mar 11, 2024

#2
Yeah 10 years sounds good or close to that. Especially after sinking in a lot for mods it is nice to keep it awhile. This is definitely a keeper for me.
23 Bronco Raptor, code orange belts, keyless, lux, leather trim/suede seats, carbon fibre, shadow black
TechnicalDisaster, PSUTE

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