Yesterday marked 55 years since Ford introduced the world to its brand new vehicle, the Bronco. Held at the Ford Romeo Proving Grounds, the event was dubbed 'The Bronco Stampede,' and it gave members of the press opportunity to drive the Bronco for the very first time. The event was a hit, and the media's response to the Bronco was universally positive.
In celebration of Bronco's 55th birthday, Bronco Nation is thrilled to share this special photo series of how the events of August 11, 1965 unfolded.
Enjoy!
A shiny new 1966 Roadster drives past the entrance to the Ford Motor Company’s Romeo Proving Grounds.Don Frey, Ford Motor Company’s general manager, giving opening remarks.The Bronco roadster is driven onto the stage in the Grand Ballroom following remarks by Don Frey.After conclusion of the official remarks, the news media crowded onto the stage to check out the new Broncos.The news media was fortified with a Texas-style BBQ lunch before venturing out in the new Broncos.Rows of brand-new Broncos awaiting the start of the rally.A row of Broncos sporting their clean, white tops.Brand new Broncos with clean, white Whitco tops, ’66-only hubcaps, and flawless paint.Broncos ready to hit the trails and start the rally.More Broncos ready to prove what they can do!Ford employees in suits and cowboy hats wave off Broncos, driven by the press, at the start of the Bronco Rally.Sending off the members of the press for their first Bronco adventure.Broncos traverse rough terrain on the Romeo Proving Grounds during the Bronco Rally.The unpaved trails of the Romeo Proving Ground were used earlier by Ford in their development of the M151 ‘Mutt’ vehicle for the US Army.A Bronco hitting the trails during the rally.Media members cruising through the course and experiencing just how capable the Bronco is.A vehicle release party would not be complete without some complimentary swag. Philco radios and Nylint Broncos were handed out at the Bronco event.Brochure Cover from the event in 1965.Schedule for the event day on August 11, 1965.A hand-drawn cover of the promotional materials for the press day introducing the Bronco.
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