Today, Ford, fan of all things Easter eggs, dropped a fresh nugget on its Instagram story: a crisp white fender featuring what appears to be a black and red Bronco badge, with a quiet nod to the SUV’s inaugural model year.
Overlaid on the photo is simple text highlighting the iconic vehicle’s long reign, a location, and a date — Silver Lake Sand Dunes, August 1–2, 2025 — plus a countdown to registration opening in 21 days.
If you know, you know. Silver Lake isn’t just another off-road spot, it’s a Michigan gem and a centerpiece of ORV history. This stretch of sand has been a testing ground, a proving ground, and a celebration ground for generations of off-roaders. Since the early 20th century, Silver Lake has drawn thrill seekers and sand lovers alike: By the 1930s, people were already using vehicles to explore the shifting landscape. And even now, Silver Lake State ORV Area remains famous as Michigan’s only sand dune park where you can legally drive your own vehicle right on the dunes.
It’s no wonder Bronco owners have made it their summer tradition to visit as a group and try out the legendary 4x4's capabilities every August.
image: Aly DuBois
Let the Speculation Begin
This year looked to be no different. Members of the Michigan Bronco Club have had their sights set on Bronco’s 60th Birthday Bash at Silver Lake for months now: two days filled with old friends, new builds, and sandy hill climbs. Inside the club, it’s already one of the most anticipated meetups of the year.
But now, with this cryptic post from Ford, maybe there’s more for a wider audience.
Could Ford be planning a major announcement? A reveal? Something only seen in clay at Design HQ? The motor company is no stranger to secrets: It had the community guessing in a similar way with the one-off 2024 Sasquatch Searcher clues, and it dropped hints and snippets about the 2022 Bronco Raptor as well. The badge design alone already has us wondering. It’s clean, vintage-inspired, and packed with meaning.
Whatever’s coming, it’s clear something special is in the works. Ford doesn’t toss around teases like this for just any meetup. Will you be at the dunes when Ford adds another chapter to Bronco's story?
Follow along — and get ready. What do you think it is? Discuss below or in the Bronco forums!
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