More than one million people attended the Woodward Dream Cruise 2023, and of those, hundreds upon hundreds were Bronco Nation members and from the Bronco community.
Because of you, this was our biggest Bronco Corral yet, and because of you, a great weekend was had –– visiting cool Ford places, hearing from the Bronco brand team, off-roading, and hanging out together as owners of more than 400 Broncos from all generations.
Watch moments from the adventure below and read up on why you should add Woodward with Bronco Nation to your plans for next year.
Check out Bronco Sport highlights from the week!
A Perfect Opportunity to Practice Skills
We started the festivities on Thursday at Holly Oaks, a local ORV park. Bronco Nation covered entry for members, and we had Melissa and Brian Clark, Bronco Off-Roadeo Moab trail guides, there to spot even our most skilled drivers on bold lines. BN outings are an awesome way to transition the knowledge you picked up at Off-Roadeo into real-life experience, while still having a pro help you point your Bronco or Sport where it should go.
Behind-the-Scenes Looks at the Brand We Love
On Friday, we had a full day of tours and photo ops, beginning early with a hosted breakfast at the Ford Piquette Avenue Plant. The museum is open to the public, but when else do you get to learn Ford history with only Bronco buds? The docents shared a wealth of information … and some great jokes. After the tour, we got to hear members of the Bronco brand team –– Matt Winter, Alison Davis, and Donte Jenkins –– answer questions submitted by the community. Take a listen: We recorded the session as a podcast, available on Spotify and Apple Podcasts.
Next, we headed to the Ford Archives, a rare treat for even Ford employees to see. The staff graciously pulled hundreds of pieces from Bronco’s history for our group to look through, all meticulously maintained and housed in a building special to Ford history.
After that, it was time for our family photo at World Headquarters. As much as we love the sixth generation, you know we had to pull the two Early Broncos up to the front, book casing where it started, to where we are now in this iconic vehicle’s timeline!
Our last stop was Ford’s Garage for a fun dinner. We took over the patio and spread inside, and wherever you looked, there was smiles on faces and laughter from members as new friendships started and current ones deepened.
A Massive Gathering of the Best Community –– the Bronco Community
Saturday was the 2023 Woodward Dream Cruise, the world’s largest one-day cruise and celebration of car culture. Bronco Nation hosted our third Bronco Corral, and it was our largest yet. More than 400 Broncos cycled in and out to cruise, or owners stayed put the whole day to hang out with others, enjoy the Broncos, and watch the classics go by from our spot in Memorial Park.
These were awesome days with the Nation, and we can’t wait to do it all over again next year!
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