FordPass Rewards Points Guide 2025 | Frequently Asked Questions and Answers

image: Ford

Getting discounts and things for “free” is always awesome, and even better if we’re talking Broncos and stuff for them. You may have heard about Ford’s points system, FordPass Rewards Points, or maybe this is new to you.

Whether you're just learning about the program or looking for a specific answer regarding earning and redeeming, Bronco Nation has the answers, including what’s new and changing in 2025. Read on to learn more, and use your Points to get the most out of Bronco ownership!

What are FordPass Rewards Points?

FordPass Rewards Points come from Ford’s free loyalty program, FordPass Rewards, where you can earn credits for things you’re already doing and redeem them in ways that benefit you.

There’s no cap on earning Points. However, Points can only be earned and redeemed in the U.S.

Find full details of the program, plus terms and conditions on Ford.com.

How to Join FordPass Rewards?

Download the FordPass App for your phone: Apple Store and Google Play. You can also access your FordPass Rewards dashboard under your Ford account online. For either method, you must enter an email address.

Once you accept the terms and conditions for FordPass, you’re automatically enrolled in the rewards program. You can check your Points on the app or online.

If you do go the app route, then you’ll get the additional benefits that come from having it: Lock and unlock your Bronco from your phone, plus start your vehicle remotely and schedule service. You can also monitor recalls and alerts, mileage, fuel level, oil life, washer fluid levels, tire pressure –– and more!

How to Earn FordPass Rewards Points?

image: Ford

To collect points from any of the following actions, you must activate a FordPass Rewards account within 60 days of qualifying activity (see a list below). Points from these hit your account within 10 days of the qualifying service transaction and 30 days of the sales transaction. Some activities may require additional time. We’ve listed Ford's help number at the bottom of this article if you need assistance with your points.

Qualifying Activities

Earn points by:

• Purchasing or leasing a new Ford –– Earn 31,000 Points (effective 10/1/24) on a new gas, hybrid, or diesel vehicle and the activation of FordPass Connect. Earn 22,000 Points on a new battery electric vehicle and the activation of your modem and account within 60 days. Earn 22,000 Points on a Ford Blue Advantage vehicle and 11,000 Points on a Blue Certified vehicle, if you activate your account within 60 days.
• Buying eligible accessories on Accessories.Ford.com or parts for your vehicle from FordParts.com
• Purchasing an eligible Connected Services product
• Engaging with Ford products, services, and campaigns
• Paid service and maintenance visits at your dealership or Quick Lane stores
• For now, current holders of the FordPass Rewards Visa card can earn points with it, but that will be ending –– see the section below.

There are three tier statuses, and as you move up in rank, you can earn more Points for Ford Service, plus bonuses. Everyone starts out as Bronze.

• Bronze: 10 Points earned per $1 spent on Ford Service, as well as limited-time offers
• Silver: +5% bonus on Points earned on Ford Service, as well as a fuel savings offer valid through Jan. 12, 2026 (at least 5¢/gal on every fill up to 20 gallons at participating Shell stations) and limited-time offers
• Blue: +10% bonus on Points earned on Ford Service, as well as a fuel savings offer valid through Jan. 12, 2026 (at least 5¢/gal on every fill up to 20 gallons at participating Shell stations) and limited-time offers

You must earn a minimum number of qualifying tier activities in a calendar year to reach or renew Silver or Blue Tier status (2 activities for Silver and 5 activities for Blue). Status is retained for the remainder of the year, plus the next full calendar year.

Examples of Tier Activities include:

• 1 Tier Activity for paid Ford Service that include the purchase of Ford/Motocraft Parts and associated labor at a participating dealer. Be sure to provide your member ID (found on the app or online account) to ensure Points are awarded to your account.
• 1 Tier Activity for one Ford Accessories order per day on Accessories.Ford.com or parts purchase on FordParts.com while logged in
• 1 Tier Activity for each eligible Ford Protect Extended Service Plan purchased using Points or paid for out of pocket

What About the FordPass Rewards Visa?

If you have the FordPass Rewards Visa, you can continue earning Points through May 27, 2025. No Points or Tier Activities will be awarded after. Any Points and Tier status earned from the card through May 27, 2025, will be retained.

No new applications for the card are being accepted.

What Can I Redeem FordPass Points On?

FordPass Rewards Points can be redeemed toward Ford service, Ford Accessories, Ford Parts, for exclusive experiences and offers, or toward the purchase of a new vehicle.

Members can redeem Points toward their first purchase of an eligible Connected Services product like Connected Navigation and Connected Built-In Navigation, Ford Premium Connectivity, Home Backup Power, and more.

How to Redeem FordPass Points?

Note: Points aren’t redeemable for cash and have no monetary value. They’re tied to the individual account owner, not the vehicle, so if you trade or sell it, you can still maintain your rewards. Due to the individual ownership, points can’t be combined within a family (or gifted to someone else). You can only redeem from one account on per transaction.

To redeem Points:

• At your dealership: Simply provide your Member ID
• On Accessories.Ford.Com/FordParts.com: Sign in to redeem Points on purchase and installation. You can pay in Points in part or in full.

Currently, Merchandise.Ford.com does not accept Points. However, if you’re looking for Bronco gear, parts, and accessories, you can redeem Points in the Bronco Nation store –– plus get your 10% member discount as well! Those who redeemed their offers in 2024 have until March 31, 2025, to use their codes.

How many FordPass Points equal $1?

Bronco Nation member RagnarKon breaks down the value of earning and redeeming Points:

• When you EARN FordPass Points, it is 1 point per every 10¢ spent (10 points earned per every $1 spent).
• When you SPEND FordPass Points, it is $0.005 per point (200 points gives you $1 to redeem).

Do FordPass Points Expire?

Yes. Per Ford: FordPass Rewards Visa cardholders receive an extended Points balance expire date. The member’s FordPass Rewards Points balance will expire after 24 months of no Points-earn, redemption, or Tier Activity. Points balance expire date will change to 18 months upon cancelation or termination of their FordPass Rewards Visa. 

For FordPass Rewards members without a FordPass Rewards Visa, effective October 1, 2024, your FordPass Rewards Points balance will expire after 18 months of no Points-earn, redemption, or Tier Activity. 

Points balance expiration is calculated based on the date of the last Points-earn, redemption, or Tier Activity as determined by Ford, not the day the transaction is reflected in a member’s FordPass Rewards account.

Help with FordPass Rewards Points

If you have questions on creating an account or using your points, you can contact Ford’s Rewards Center (833-385-0516) or get in touch with your dealer.