image: Ford
Every year, usually between the end of April and July, Ford adjusts its line-up for what’s known as Job 2 –– the second half of the model year’s production. Mid-year switch-ups to available options and cost are not uncommon and have happened regularly since Bronco’s relaunch. This year is no different. On Monday, Ford shared information with dealers regarding price adjustments for the 2025 4-door Bronco Badlands and the Bronco Raptor.
Bronco Price Changes for 2025 Badlands, Raptor
Both now have a lower entry point: $50,385 for the 4-door Bronco Badlands ($1,000 less) and $79,995 for the Bronco Raptor ($10,040 less). Like Base, the only other trim to offer both door counts, Badlands now touts the same starting cost for the 2- and 4-door versions.
Read: Which 2025 Bronco Models Come As 2-Doors?
Bronco Raptor’s Hilly History
The Bronco Raptor, originally introduced as a 2022 model year with a starting price of $69,995, including the $1,495 destination and delivery, has seen several ups and downs. In June 2024, Ford reset remaining 2023 inventory to a base MSRP of $80,580, while 2024 models were costing buyers at least $90,035.
No matter the price point, from original MSRP to double that with markups, the Bronco Raptor has found its way to many garages and out into the wild.
But with the recent changes in trims, including the discontinuation of the 2- and 4-door 2021-2024 Wildtrak and the introduction of the 2-door 2025 Stroppe, it seems Ford would like to bring the top Broncos closer together, as evidenced by the top two 4-door models receiving the new lower MSRP.
Now, buyers who prefer a 4-door can have top trims at costs in line with the 2-door’s most equipped:
Top 4-Door Trims and Prices
- Badlands: $50,385
- Raptor: $79,995
Top 2-Door Trims and Prices
- Badlands: $50,385
- Stroppe: $75,635
What Else
Other trims and options saw changes as well. Base, Big Bend, and the 2-door Badlands all received price increases to their starting cost.
- Base: was $37,995, now $38,995 (+$1,000)
- Big Bend: was $40,370, now $41,220 (+$850)
- Badlands 2-door: was $50,095, now $50,385 (+$290)
Destination charges increased, as did the 10-speed automatic transmission option ($1,795, up from $1,495). A few paint colors –– Velocity Blue, Desert Sand, and Marsh Gray –– went up in price from $295 to $395.
Job 1 changes for 2025, like the single engine option for 2-door Badlands and positive additions like rear HVAC in automatic 4-doors, remain.
The new MSRP changes went into effect on June 2, and Ford’s configurator, Build & Price, already reflects these updates. Lot updates aren’t far behind: Over the next two weeks, replacement window stickers for in-stock vehicles will begin shipping to dealers. If you’re in the process of buying a Bronco or will be due to this news, take a look at tips you should do before signing, from choosing a dealer to making sure your Bronco will have everything you want when it is delivered and getting it at the agreed-upon price: Bronco Ordering Checklist | The Basics.
If you've been playing around on Build & Price, did you spot other changes? Did your current build come out ahead or go up with all your options? Talk about it below or in the Bronco forums.
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