images: Ford
The king of the Bronco lineup, the Bronco Raptor, has always came with a top-of-the-food chain price: $69,995 when introduced in January 2022, which then expanded to a starting figure of $86,580 by 2023, with further increases in 2024.
While people have been paying the cost of entry (and dealer markups) to own the desert-racing, rock-crawling beast over the last couple years, here’s some good news for fans of the Ford Performance SUV who would prefer to pay less. Ford has introduced a price change for remaining 23MY Bronco Raptors in inventory.
The Details
For any remaining 2023 Bronco Raptor inventory across the nation, Ford has set the base MSRP at $80,580, a change of up to $6,000 less.
The motor company alerted dealers on June 4 of the re-invoicing and stated the new pricing was effective as of June 3, 2024. The 2023 Build & Price configurator reflects the change, and dealers should be receiving new window stickers for their in-stock 2023 Bronco Raptors, as well.
Find a 2023 Bronco Raptor
If you’ve been considering owning a Bronco Raptor, now may be your best opportunity of late to buy one new. The 2024 model year Bronco Raptors start at nearly $10k more –– $90,035.
To get in a 2023, check with your local dealer to see what’s on their lot or search Ford stock nearby on shop.ford.com (be sure to filter by year for easy browsing).
After That, It's Time for Fun!
Don’t forget, your purchase of a 2023 Bronco Raptor gets you access to the epic adventure of Bronco Raptor Off-Roadeo, where you’ll rock crawl and conquer rugged desert terrain in the ultimate Bronco!
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