image: Ford
Ford CEO Jim Farley is on a Bronco adventure this week, meeting with customers, trail guides, wilderness rescue teams, plus off-roading in Moab with enthusiasts, including Bronco Nation member Casey Wagoner, who has done a host of modifications and upgrades to his own manual Bronco Badlands and wheeled it heavily across the U.S.
image: jimfarley98
Meeting Customers Where They Are
Mr. Farley has gone on an annual learning tour with Ford vehicles, and for this third year, he’s taking a Bronco Badlands with the Sasquatch package. His goal? To experience all the Bronco has to offer, plus plan future iterations and improvements.
We're excited to see these interactions: We love learning from Casey and hanging out with him at meetups, and we can bet he's shared some great insight on using the vehicle off-road and around town. The Off-Roadeo trail guides, pro drivers, and locals are additional icing on the cake of best understanding why people love the Bronco and how they are using it on the trails responsibly.
image: jimfarley98
Mr. Farley just began the trip, starting at Bronco Off-Roadeo Moab, the greatest experience on dirt, and met up with the expert guides and Ford Performance driver Loren Healy. Tune in to jimfarley98 on Instagram for updates, and if you’re not a member of Bronco Nation yet, join us!
The close-knit community is full of people going out on awesome off-road trips and packed with Bronco knowledge. You never know where being a part of the Nation may take you, but we can say from experience that involvement with the community is going to make owning a Bronco all the more enjoyable.
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