Pictured above: 2020 Ford Bronco x Filson Wildland Fire Rig concept
Today, Ford is releasing big news. An all-new production Bronco will be joining the lineup for 2027. The motor company has again partnered with Seattle-based outdoors outfitter Filson to define what happens when Ford's Built Wild capability pairs with Filson's "unfailing goods" mindset.
Not the First Rodeo
Fans of the 2021+ Bronco may remember the one-off Ford Bronco x Filson Wildland Fire Rig concept, done up in U.S. Forest Service Green and revealed in 2020 to support the National Forest Foundation (pictured below).
The concept combined the ruggedness and capability of a wildfire rig with the comfort, elegance, and durability of signature Filson materials.
Generational Durability
The new 2027 Bronco Filson Edition will pick up where the concept left off. Ford states that owners have requested upgraded interiors with premium appointments. The new Bronco trim will answer that call and feature materials that let owners beat it up and clean it up.
“Bronco and Filson are built from the same idea – that the right equipment should help people go farther, work harder and stay out longer in the toughest conditions,” said Andrew Frick, President, Ford Blue and Model e. “This collaboration brings that shared heritage to life, combining Bronco’s proven capability with Filson’s legacy of durable, purpose-built gear to deliver something that’s ready for real-world adventure from day one.”
“Filson and Bronco share a history in the wildest parts of the American landscape, providing the gear and transportation necessary to explore, protect and earn a living from the country’s public lands for decades,” said Neil Morgan, VP of sales and brand partnerships at Filson. “This collaboration speaks to that shared history. We are building on a foundation of purpose-driven utility to bring a production vehicle to the public, offering that same level of field-tested dependability to everyday explorers.”
Join Us Live
Last week, we posted a cryptic invitation: Ford has invited a limited number of Bronco Nation members to Washington state on June 3 for in-person Bronco announcement concerning the next chapter of Bronco’s story.
The invitation stands.
Watch from Home
If you can’t make the debut in person, Ford will be sharing the reveal of the first-ever Bronco Filson on its YouTube channel on June 3 at 6PM Pacific / 9PM Eastern. Tune in to see more about the newest member of the family, including specs, capability, exterior and interior, and more.
And stay tuned to the Bronco Nation, as we bring you more on this vehicle and get answers for your questions from the Bronco Team!
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