NEW TEASER REVEALED FOR 'JOHN BRONCO'

Imagine Documentaries and Gifted Youth debuted the official teaser for the upcoming short film John Bronco today, in honor of the original Ford Bronco’s birthday. Featured as part of this year’s Tribeca Film Festival lineup and helmed by 7 Days in Hell and Tour de Pharmacy director Jake Szymanski, and starring Walton Goggins (The Righteous Gemstones, Vice Principals) as John Bronco, the film tells the unbelievable story of the rise, fall and ultimate redemption of the legendary pitchman for the Ford Bronco. The film is set to premiere later this year. "John Bronco is one of those mythic characters you almost can’t believe is real, but thanks to the treasure trove of archival footage we found, you can see he definitely is,” said Szymanski. “We finished this film right before the pandemic struck which meant, unfortunately, I was not able to direct it from home in my underwear. That is, however, how I‘m giving this quote.” Some have said that if you were famous before the internet, you might as well never have existed. Such is the case for John Bronco, the greatest pitchman who ever lived. In 1966, Ford tapped him to race their new prototype SUV at the Baja 500 in Mexico. Not only did he win, but he gave a rousing speech that rallied a nation. Legend has it that Ford named the new car “Bronco” after John, made him the face of their campaign and skyrocketed him to stardom. His commercials were on every channel and his jingle went triple-platinum. John launched his own cologne, breakfast cereal, video game, action figure, you name it. He was the very embodiment of the American dream, that is, until it all came crashing down.

“At Imagine we love telling unbelievably true stories that entertain and inspire audiences. This one happens to be truly unbelievable,” said Imagine’s Marc Gilbar, producer on the film. "It’s been an honor to shine a light on John Bronco's life and we hope to see his name mentioned among the other advertising greats like Mr. Whipple, the Maytag Repairman and Ernie the Keebler Elf.” Featuring Walton Goggins as John Bronco, the film also includes appearances from Tim Meadows, Tim Baltz, Kareem Abdul-Jabbar, Bo Derek, and narration by Dennis Quaid. John Bronco is directed by Jake Szymanski; produced by Marc Gilbar, Meredith Kaulfers, Rebecca Donaghe, Maggie McLean; executive produced by Sara Bernstein, Justin Wilkes, Alessandro F. Uzielli, Tara Schaeffer, Michael Sagol, Josh Morse, and Casey Wooden. The film is produced by Imagine Documentaries in association with Gifted Youth. For more information, visit www.johnbronco.com and follow John Bronco on Instagram at @johnbronco_66.