JULY 13th BRONCO REVEAL DETAILS

Ford has provided additional detail regarding the much anticipated and highly touted reveal of the first Bronco in 25 model years! Following a brief reset to avoid a notable birthday, the Ford team settled on a July 13 reveal but was evasive on what to expect. Bronco Nation has uncovered that Ford will take an unprecedented approach to pull the cover off during prime time on the most iconic Disney television outlets – ABC, ESPN, National Geographic, and Hulu. To add excitement to the 8:00pm EST unveiling, Ford has hired Academy Award winning filmmaker, Jimmy Chin, most recently known for his extraordinary work on Free Solo. A 7-time Emmy award recipient and BAFTA winner, Jimmy is also a highly respected photographer and mountain sports athlete. Each channel is expected to receive 3-minute segments that will air during the first commercial segment in the 8:00pm EST show and will also be streaming on Hulu the following day. Multiple locations were chosen for the reveal, and each segment will be uniquely hosted by a notable celebrity. Classic Ford Broncos – including one owned by Jake Gertsch from Montana Broncos and Ben Dawson, COO of Bronco Nation – will make cameo appearances. It is expected that three, 3-minute segments will provide a unique and unexpected look at the new Bronco, a welcome break from the traditional auto show routine! Bronco Nation will host the first ever reveal watch party July 13th at 8:00pm EST on our social media channels. This broadcast will feature EXCLUSIVE behind the scenes “making of the reveal” footage and exclusive interviews. Stay tuned to the Bronco Nation  for details!