I think a lot of it depends on where you are and what you are doing. If you want to keep going, I think a winch is worth it. If you're interested in getting home, I think the mats work well. They kind of serve different functions in my mind. The winch moves things, not just your rig, but downed trees for example. The mats are for self-extraction, very short distance, enough to get you unstuck enough to reverse course. If I were overlanding, truly overlanding and not just camping, I'd say the winch would be invaluable. For those that are really fourwheeling and camping, the traction mats will likely work more efficiently. They are getting expensive though. I'd search a little online to determine what will work best for you. I carry both folding and non-folding traction mats, as well as two sets of snow chains in the winter. I have never needed them.
2022 Jeep JLR, manual with even more extra guacamole
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