Touching Up Paint Chips

Anyone here use touch-up paint on a paint chip yet? I had a little chip on the nose of the front end. It was small but stood out like a sore thumb (to me, but apparently not my wife) because it was white against the Velocity Blue. I touched it up and it's better, because it's not white, but still noticeable. Probably only to me because I know it's there!. I have a couple more on the side, but wanted to ask if there is a trick to touching up and making it blend in a little better?

I think I'm going to have to get to a point where I don't worry about paint chips because the paint chips easily!