Purchasing Accessories through Ford

Golfsky

Jun 01, 2025

Hello Fellow Bronco drivers (or just Ford owners).

So I noticed when looking to purchase a Tow kit for 2024 WT, the full kit with module, that Ford offers a labor included. Has anyone purchased this option as well and is it all inclusive? When you ask service, they quoted some ridiculous price to install. On the Ford parts site the price was only a couple hundred $.

The 2024 is actually pre-wired for the tow package, minus the module that comes with kit. Has anyone bought and paid for the labor through the accessory purchase?

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Jun 01, 2025

Golfsky
Hello Fellow Bronco drivers (or just Ford owners).

So I noticed when looking to purchase a Tow kit for 2024 WT, the full kit with module, that Ford offers a labor included. Has anyone purchased this option as well and is it all inclusive? When you ask service, they quoted some ridiculous price to install. On the Ford parts site the price was only a couple hundred $.

The 2024 is actually pre-wired for the tow package, minus the module that comes with kit. Has anyone bought and paid for the labor through the accessory purchase?

When you select the dealership at checkout, you must use that exact same dealership for the install. Yes that dealership you selected must honor the install price given at checkout....

Not all dealerships participate in the program but the ones who do, agree to honor the install pricing listed. That's what Ford told me at least.. Hope that made sense..

onX Trail Guide & Tread Lightly Member
2023 Badlands 2 door in Hot Pepper Red 🌶️ 🌶️

the poacher, Golfsky

Jun 01, 2025

I have a 2022 Basesquatch. The tow package was not an available option on the Base when I ordered mine. I purchased an aftermarket receiver and did that install myself. I used points to purchase the 4/7 pin wiring kit from ford.com. I could have purchased the install as well, but I didn't. I recall at the time the cost was around $130.00 for the install. The dealership service department charged me $180.00 for the install.
Buy the install. The Ford service department must honor that price if it's pre purchased.

"There's nothing better for the inside of a man than the outside of a Bronco" - John Bronco

Jun 01, 2025

RNC
I have a 2022 Basesquatch. The tow package was not an available option on the Base when I ordered mine. I purchased an aftermarket receiver and did that install myself. I used points to purchase the 4/7 pin wiring kit from ford.com. I could have purchased the install as well, but I didn't. I recall at the time the cost was around $130.00 for the install. The dealership service department charged me $180.00 for the install.
Buy the install. The Ford service department must honor that price if it's pre purchased.

That's funny, one dealership quoted $1300 labor plus flash, another $250 for the software flash only (no tow mode currently)

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