Insurance is state-specific, so the way it works in NJ will be different than in CA, and different in WA.
However, generally, the insurance company owes actual cash value (ACV), unless you have a stated value policy (which is atypical). So, the value is what a person would expect to pay with a cash offer. MSRP is irrelevant. How man would it take, if you have a fistful of $100 bills, to buy a replacement (used obviously). If the market is $10k over MSRP for a used Bronco, that is the actual cash value. If the market wouldn't pay more than $10k less than MSRP, that's actual cash value.
2022 Jeep JLR, manual with even more extra guacamole
Sold - 2021 Jeep JLR, manual w/extra guacamole