Excess Bronco inventory

Well looky here. Ford jacks the price up year over year, demand plummets and now all of a sudden there are deals to be had. Go figure Ford.

BTW, I think dealers in general are having trouble moving vehicles lately. I keep getting calls from "local" dealers (who I didn't purchase from), all wanting to drive out to me to do my open recalls. My guess is, they are trying to drum up money wherever they can.

I ordered mine in Aug 2020 , got it in 2023 , Tommie Vaughn Ford honored MSRP pricing and Ford sent me a $4000 coupon because of my wait. Paid under $54000 for my 2023 Bronco Badlands Sasquatch 2.7 ,Lux package 2 door . Fully equipped down to heated leather trimmed seats , steering wheel , B&O premium sound and floor mats . Didn't get the roof rack which I wanted.

EvlNvrDys

Well looky here. Ford jacks the price up year over year, demand plummets and now all of a sudden there are deals to be had. Go figure Ford.

BTW, I think dealers in general are having trouble moving vehicles lately. I keep getting calls from "local" dealers (who I didn't purchase from), all wanting to drive out to me to do my open recalls. My guess is, they are trying to drum up money wherever they can.

Interest rates are high right now so a lot of people aren't buying.
Personally, I just bought my Bronco, because I finally found what I wanted & I'm just going to suck it up for a 6-8 months & then see what the interest rates are like & refinance.
I got a 22 Wildtrak with 45k miles at a price that was about 4-5k below what blue book said, which I feel was about right.

But my parents were pretty disgusted at the market right now as they dealt with my mom's lease expiring.
They ended up purchasing the lease vehicle because the residual was built into the contract & they had a zero negotiation purchase at about 5k below what the vehicle is listed for in comps.
But the dealership experience was terrible since they weren't making much if any profit on the deal.
They straight up refused to do the purchase on a Saturday, so my dad had to leave work early to complete it on a Monday afternoon & then the sales manager of dealer threatened to call the cops & have him trespassed because he said "bullshit" in the finance office.
All in All, not a great market for dealers, so there may be deals to be had.

Foxtrot Bravo

https://fordauthority.com/2024/01/ford-bronco-stairstep-program-initiated-amid-high-inventory/


I got such a deal for you...

Yah the day’s of the new Bronco being a rare commodity are over. I’m really glad I reserved mine early and got locked into the 2021 pricing. That was the “best deal”…

jtgensler

But my parents were pretty disgusted at the market right now as they dealt with my mom's lease expiring.
They ended up purchasing the lease vehicle because the residual was built into the contract & they had a zero negotiation purchase at about 5k below what the vehicle is listed for in comps.
But the dealership experience was terrible since they weren't making much if any profit on the deal.
They straight up refused to do the purchase on a Saturday, so my dad had to leave work early to complete it on a Monday afternoon & then the sales manager of dealer threatened to call the cops & have him trespassed because he said "bullshit" in the finance office.
All in All, not a great market for dealers, so there may be deals to be had.

My wife is in same boat, BMW lease ends in March, we inquired over the weekend what are options were and they seem to be balking at the buy out (she is over 11,000 miles under the lease agreement) so they want the car back. This is our 3rd lease with them and never missed a payment, I said if we have to lease again it was no money down and the payment had to be under 500/month (current lease is 479/month) , Should have seen the look I got, didn't even counter offer just said he would be in contact next month to pick up car.

Deals, there are always deals, and most everyone got a great deal...go figure!! I own mine, it's in the garage, no lease, no interest, no payments.

I should have taken photos of the prices at Kendall Ford in Bozeman today. Decent prices and over a dozen to choose from.

I predicted that they would reach market saturation soon. The Bronco is not a hit with the soccer mom crowd, its too small they say.Everyone jumped on the band wagon and bought a Bronco, now they done with them and are getting rid of them, Plenty of more door slush o matics out there, but 2 door manuals are elusive.Sure the price increase and the interest rate aren't helping.The only way can make it worse for them is to introduce another EV no one wants.😆

Gregg Hill

I ordered mine in Aug 2020 , got it in 2023 , Tommie Vaughn Ford honored MSRP pricing and Ford sent me a $4000 coupon because of my wait. Paid under $54000 for my 2023 Bronco Badlands Sasquatch 2.7 ,Lux package 2 door . Fully equipped down to heated leather trimmed seats , steering wheel , B&O premium sound and floor mats . Didn't get the roof rack which I wanted.

You still looking for a roof rack, I pulled the one off of my Everglades and it is sitting in the bed of my Truck. next time you are in San Antonio let me know. Pretty sure the ford rack will fit either 2 door or 4-door.

Bronco V-8

I predicted that they would reach market saturation soon. The Bronco is not a hit with the soccer mom crowd, its too small they say.Everyone jumped on the band wagon and bought a Bronco, now they done with them and are getting rid of them, Plenty of more door slush o matics out there, but 2 door manuals are elusive.Sure the price increase and the interest rate aren't helping.The only way can make it worse for them is to introduce another EV no one wants.😆

Yah you’re right on many aspects. There’re not for everybody but still miles ahead of a Jeep. I have to be honest, my 2dr Sasquatch Black Diamond is another total toy that I didn’t need. It doesn’t mean I love it any less…

extra toasty

Yah the day’s of the new Bronco being a rare commodity are over. I’m really glad I reserved mine early and got locked into the 2021 pricing. That was the “best deal”…

Me too. I stuck with it through all the drama; the MIC 1.0/2.0, chip shortage, dirt mountain, and shipping transport shortages...

But I have the Unicorn: 2-door Black Diamond, manual, w/ steelies and the advance transfercase. Ford dropped that combo for 2024.

I'm not sure if it's just me, but I've noticed it's one extreme or the other with dealerships. The dealer I ordered my Bronco from was fantastic. They didn't jack up the price on me and went out of their way to be helpful. They have almost no Broncos just sitting on their lot. They sell a ton of them and have a sparkling reputation. People come from bordering states to get a Bronco from them. On the other hand, I've noticed quite a few other dealerships that were gouging customers simply because they could. I suspect this is part of the reason inventory issues are occurring: dealer greed. People are refusing to pay that additional markup. It leaves offending dealers with excess inventory.

Took my daughter to the local Ford dealership yesterday to have her Escape serviced. There were about 10 Broncos on the lot, including at least one Raptor.

Jakob1972

You still looking for a roof rack, I pulled the one off of my Everglades and it is sitting in the bed of my Truck. next time you are in San Antonio let me know. Pretty sure the ford rack will fit either 2 door or 4-door.

they are different , but if yours is a 2 door I can drive to San Antonio.

Gregg Hill

they are different , but if yours is a 2 door I can drive to San Antonio.

Sorry Everglades is a 4-door. I figured it would fit because it is only fits from the windshield to the front of the rear cap. there are two accessory ready attachment points on the 4 door.

Jakob1972

Sorry Everglades is a 4-door. I figured it would fit because it is only fits from the windshield to the front of the rear cap. there are two accessory ready attachment points on the 4 door.

now if you get tired of that Snorkle..... I live in Houston , the land of high water lol... seriously I am considering one

Foxtrot Bravo

https://fordauthority.com/2024/01/ford-bronco-stairstep-program-initiated-amid-high-inventory/


I got such a deal for you...

High prices, high interest rates and dealer greed create an inventory stimulus.

OrangecrushBronco

High prices, high interest rates and dealer greed create an inventory stimulus.

Bronco falls into a niche segment of the market. Production is out pacing demand.
Like others have mentioned, used Bronco’s are also plentiful. The novelty is fading and prices will follow. Supply and demand 101.

So you also have market saturation going on which is good the wannabes are out of the way and they won't be skewing the demographic data.