Checking out the dealer lot at SW Ford-actually have Bronco's, even a Raptor!

iambluto
Jun 23, 2023

Rank II

Jun 23, 2023

While getting my vehicle serviced at Southwest Ford in Weatherford, noticed they actually had 3 full size Bronco's, including a Raptor. They also had a Heritage Edition Bronco Sport, which looked nice! Check it out. The Raptor actually has a dealer markup-showing $98,245 and selling for $118,000. Here is what I found!
Last edited by a moderator: Jun 23, 2023

Rank V

Jun 23, 2023

#1
I have seen broncos at pretty much every dealer. Problem is they are still marked up so they kinda just sit since the days of crazy markups are fading.
iambluto

Rank 0

Jun 23, 2023

#2
Looks like our new Raptor - that’s the color we got.
iambluto

Rank II

Jun 24, 2023

#3
I have seen broncos at pretty much every dealer. Problem is they are still marked up so they kinda just sit since the days of crazy markups are fading.

I guess since it is a Raptor that a customer backed out on and they are not getting any in for inventory, they feel they can. Sad-at least they did not mark up the regular Broncos-I will be glad when the dealer markups are gone.
cmiller81

Rank II

Jun 24, 2023

#4
Looks like our new Raptor - that’s the color we got.

It is an amazing color!

Rank II

Jun 24, 2023

#5
I have seen broncos at pretty much every dealer. Problem is they are still marked up so they kinda just sit since the days of crazy markups are fading.

It's just sad that as expensive as the Raptor is, they add an additional 20K markup. At least they did not have dealer markups on the regular Broncos or the Sports. I guess it is just the hard to get Raptors. I wonder if the Mustangs will be initially marked up or at least the Dark Horse will be. I will be glad when things normalize with inventory where competition will kick in and bring prices back down.
cmiller81

Rank II

Jun 24, 2023

#6
Looks like our new Raptor - that’s the color we got.

That is an amazing color!!
Roughstock11

I trust the dirt

Jun 24, 2023

#7
Looks like our new Raptor - that’s the color we got.
Awesome color. We had a Badlands on order with Azure Grey and our dealer had a Shadow Black Raptor coming is so we took it. At first I didn't really want Black but after looking at a few pics and seeing a Wildtrack in Black I really like it now. Can't wait to take delivery.
23 Bronco Raptor, code orange belts, keyless, lux, leather trim/suede seats, carbon fibre, shadow black
iambluto

I trust the dirt

Jun 24, 2023

#8
It's just sad that as expensive as the Raptor is, they add an additional 20K markup. At least they did not have dealer markups on the regular Broncos or the Sports. I guess it is just the hard to get Raptors. I wonder if the Mustangs will be initially marked up or at least the Dark Horse will be. I will be glad when things normalize with inventory where competition will kick in and bring prices back down.
From what I have learnt it seems dealers don't want to sell them at MRSP because people are buying them and flipping them. You can drive one for six months and then sell it to Dubai for big bucks or sell it here for a high price. Our dealer and friend was happy he was able to sell it to us and avoid the whole situation. Yeah he did real well on the trade in and made some money but that is OK. He is pleased it is going to a true enthusiast. I will drive the hell out of it!!!
23 Bronco Raptor, code orange belts, keyless, lux, leather trim/suede seats, carbon fibre, shadow black
iambluto

Rank II

Jun 26, 2023

#9
I have seen broncos at pretty much every dealer. Problem is they are still marked up so they kinda just sit since the days of crazy markups are fading.

What is strange is they did not mark up the two Outer Banks nor the Bronco Sports, but they slapped a $20K markup on the Raptor! Sad.
cmiller81, Roughstock11

Rank II

Jun 26, 2023

#10
Awesome color. We had a Badlands on order with Azure Grey and our dealer had a Shadow Black Raptor coming is so we took it. At first I didn't really want Black but after looking at a few pics and seeing a Wildtrack in Black I really like it now. Can't wait to take delivery.

I thought the Azure Gray was amazing. I have an Area 51 color and seeing basically that color in a metallic flake was nice! Looked outstanding. Enjoy your Raptor! It will look amazing in Shadow Black!
Roughstock11

Rank V

Jun 27, 2023

#11
Why would you pay $118K for that truck. Why??
WildsheepGS4

Rank II

Jun 27, 2023

#12
Why would you pay $118K for that truck. Why??

Why ? = stupid. more money than brains.

Rank II

Jul 05, 2023

#13
Why ? = stupid. more money than brains.

Ridiculous money already at $98K-adding more is unreal but someone paid it, it is gone.

Rank II

Jul 05, 2023

#14
Why would you pay $118K for that truck. Why??

I cannot even fathom it honestly. Makes zero sense.

You must log in or register to post here.