Bronco wildtrak Dealer

$7k ADMIN SMDH Freaking crappy dealers!!

ResidualGenius

$7k ADMIN SMDH Freaking crappy dealers!!

And the customers flipping Broncos for $10k over are the crappy too?

richtor

And the customers flipping Broncos for $10k over are the crappy too?

What markup does the owner have on their Bronco like the dealer already has??

ResidualGenius

What markup does the owner have on their Bronco like the dealer already has??

Many are flipping the msrp Broncos for $20k more. But you know this.

richtor

Many are flipping the msrp Broncos for $20k more. But you know this.

Thats owner, dealers already have markup and then add another to pad pockets. If I sold mine it would be an initial markup and of course I want to make something I waited 2 years

ResidualGenius

Thats owner, dealers already have markup and then add another to pad pockets. If I sold mine it would be an initial markup and of course I want to make something I waited 2 years

You admit you’re just as greedy as those dealers. Good to know.

richtor

You admit you’re just as greedy as those dealers. Good to know.

Where did I say that? Where would I be double dipping at like a dealer? Where did I say I was selling too? LMAO

sf2360

My dealer has a wildtrak on the lot if anyone is interested. I think 7k adm - ask for Josh

This picture didn’t load for me. Can you pm me the window sticker

ResidualGenius

Where did I say that? Where would I be double dipping at like a dealer? Where did I say I was selling too? LMAO

The dealer does not double dip. They pay ford then sell for market value. They same as you do.

richtor

The dealer does not double dip. They pay ford then sell for market value. They same as you do.

So then how would one stay in business if they dont make a profit at MRSP??

this is the USA free market , if they want to UP charge for a rig and someone wants to pay for that rig , free enterprise , this is the American way .
nobody is making anybody pay more for what is wanted. you want it , you have money , you buy it .

wake up folks this is free market enterprise , LONG LIVE THE U.S.A.

ResidualGenius

So then how would one stay in business if they dont make a profit at MRSP??

So YOU buy your Bronco and when you are ready to sell you list for full market value, whatever a buyer is willing to pay, and that is how it should be for you. A nice big “initial” profit as you put it. But what you are saying here is that the dealer buys their Bronco from Ford and then must sell BELOW market value since they will be making SOME profit at MSRP. Unlike you, the dealer has overhead such as rent, salaries and utilities that reduce their net profit, things that don’t reduce your big profit. Damn the free market, you just want the dealer to give away Broncos below their street value. LOL.

Disclaimer - I believe any orders should be honored at MSRP. It is only in stock vehicles that may be subject to market value. MSRP is just that - Manufacture Suggested Retail Price. Key word is suggested.

The value of any item is how much someone will pay for it.

RX8

So YOU buy your Bronco and when you are ready to sell you list for full market value, whatever a buyer is willing to pay, and that is how it should be for you. A nice big “initial” profit as you put it. But what you are saying here is that the dealer buys their Bronco from Ford and then must sell BELOW market value since they will be making SOME profit at MSRP. Unlike you, the dealer has overhead such as rent, salaries and utilities that reduce their net profit, things that don’t reduce your big profit. Damn the free market, you just want the dealer to give away Broncos below their street value. LOL.

Disclaimer - I believe any orders should be honored at MSRP. It is only in stock vehicles that may be subject to market value. MSRP is just that - Manufacture Suggested Retail Price. Key word is suggested.

That's worse than political word twiats LMFAO Where did I say any one of those?? But since you did bring up rent, GL/WC, utilities, equipment, fess, retainers, etc you are correct my profits are reduced too. Might want to ask if its a personal truck or company before assuming next time LMAO

oldgoat

this is the USA free market , if they want to UP charge for a rig and someone wants to pay for that rig , free enterprise , this is the American way .
nobody is making anybody pay more for what is wanted. you want it , you have money , you buy it .

wake up folks this is free market enterprise , LONG LIVE THE U.S.A.

Yup, it's the system that we seem to want in this country, but, as usual, when it applies to ME, well, then that's w WHOLE different story. Then it's all about if *I* can't pay the minimum price (in this case MSRP), then the dealer is greedy, etc. Personally, I think that the dealers should be able to charge what ever they want, order, lot, whatever. THAT'S the American Way.

if you're asking for anything else, well then you're a pinko commie. LOL

In all seriousness, this gets to be interesting discussion about how Ford sells to the public vs some of their competition like Tesla. Since Tesla isn't burdened with the dealer system they can sell direct, with no haggle pricing. Frankly, I think that's the way of the future. Many people don't WANT to haggle any more or deal with all of that slimy car salesman stuff. They just want to build their vehicle on-line, get a price which is reasonable for what they are building, and then order it. Brick-and-mortor locations are there just for service and support (like a place to deliver it to rather than trying to send it to your home). However, because of the laws in many of the states, and a HUGE dealer network in place, it's going to be a long time before Ford (or any of the other Big Three) are going to be able to make the transition. I suspect that they are slowly starting that process at Ford, but it's going to be a long, painful process and there will be plenty of hiccups along the way. In the end, I think that they will end up with some kind of hybrid similar to what you see with the Bronco. You can order on-line, get a price there, and have it delivered to a dealership who will then service and support it. Ford just needs to clean up their system a lot before it's workable.

ResidualGenius

Where did I say any one of those??

What I said was that you want all your profit at market price but dealers are limited to sell at MSRP even though market price is higher. Based on your own words that is how I understood it. Tell me where I went wrong and I’ll apologize for misunderstanding.

Your words:

“If I sold mine it would be an initial markup and of course I want to make something I waited 2 years”

“$7k ADMIN SMDH Freaking crappy dealers!!”

“What markup does the owner have on their Bronco like the dealer already has??”

“dealers already have markup and then add another to pad pockets.”

RX8

What I said was that you want all your profit at market price but dealers are limited to sell at MSRP even though market price is higher. Based on your own words that is how I understood it. Tell me where I went wrong and I’ll apologize for misunderstanding.

Your words:

“If I sold mine it would be an initial markup and of course I want to make something I waited 2 years”

“$7k ADMIN SMDH Freaking crappy dealers!!”

“What markup does the owner have on their Bronco like the dealer already has??”

“dealers already have markup and then add another to pad pockets.”

Dealers also don't buy at MRSP to get a new vehicle on their lots, so as I said they already have a known profit margin factored in and then ADM would be their second, correcct?

ResidualGenius

Dealers also don't buy at MRSP to get a new vehicle on their lots, so as I said they already have a known profit margin factored in and then ADM would be their second, correcct?

No profit is realized until the vehicle is sold. A dealer has invested millions of dollars into their business. They have many expenses and risk as a dealer. They purchase hundreds of new vehicles a year, some into the thousands, so they purchase the vehicles from the manufacturer at wholesale. In my opinion, It doesn’t matter what one buys it for (whether a dealer or end customer) as the market price will be the same regardless. No one person should be able to dictate how much or little profit can be earned by a business as that is what the demand will decide. The dealers shouldn’t be forced to sell at a maximum just so the customer could reap the profits on a flip. Based on your logic, we could also argue that if someone buys a Bronco for $1,000 below MSRP (some people have done that) then they shouldn’t be entitled to make as much profit on a resale than those paying MSRP.

I am not a dealer but have worked in the auto industry for 30 years. I think that dealers raising the price on unsuspecting orders is short sighted and they will pay the price of that shadiness long term. That said people walking the lot to purchase an in stock Bronco should be subject to market pricing.

As a sad side note, I’ve been waiting on my Bronco Wildtrak for over two years with no build date in sight.

ResidualGenius

So then how would one stay in business if they dont make a profit at MRSP??

They don’t. Dealers lose money on new car sales. Friend of mine owned a dealer for 20 years. Every year he lost money on new car sales. Every year! There’s more mark up in a gallon of milk than a new vehicle!

They make their money on parts and service!
Double dipping as you imply is selling the same vehicle twice like they do on lease purchase. Who the hell cares if you made $10k on your home sale or $500k? Profit is profit regardless of how much it is.


For you to advocate for an owner to get market value for a vehicle but the dealer can’t do the exact same thing says a lot about you.

The owner of a vehicle dealer or private owner should get the highest price someone would pay for it. End of story!

Would I pay markup on a vehicle regardless of private or dealer? This depends on 2 things. The vehicle in question and my income.
Yes I’d pay $50k markup on a 992 gt3 stick if I’m earning $100k a month just on interest from my investments. That’s a no brainer to me!