Feb 03, 2024
The Bronco has been selected as a finalists for two categories. The competition:
World Car of the Year
- BYD Seal
- Ford Bronco
- Hyundai Kona
- Hyundai Santa Fe
- Kia EV9
- Mazda CX-90
- Subaru Crosstrek
- Toyota Prius
- Volkswagen ID.7
- Volvo EX30
World Car Design of the Year
- Ferrari Purosangue
- Ford Bronco
- Toyota Prius
- Volvo EX30
- Zeekr X
If you haven't heard of the World Car Awards, not surprised. The pickup trucks and SUVs that dominate here aren't popular worldwide, so it is very rare for an American-made automobile to even be considered as a finalist. Admittedly the only reason why I'm aware this exists is because I used to work the New York International Auto Show for many years.
Quick primer on WCA: Automotive journalists from around the world are nominated by peers to become jurors for a 1-year term. Those jurors vote on a variety of categories, and the winners receive the awards. The last American-made vehicle to win was the Tesla Model S back in 2013.
The Bronco is manufactured in America and is current sold in the following markets worldwide:
- North America
- Continental Europe
- Middle East
- South Korea
Ford also has plans to bring the Bronco to certain markets in South America in the near future.
A Chinese variant is also on the way for 2024, where it is marketed more as a luxury off-roader. (However the Chinese variant will not be built in America, and instead will be built in China with the help of Chinese automobile manufacturer JMC alongside the Asian variant of the Ranger and Ford Everest. Ford owns a ~30% stake in JMC.)
Glad to see the Bronco is seeing some worldwide attention... but it blows my mind they haven't done a right-hand drive variant of the Bronco for the Australian and South African markets yet. Seems like the perfect place to launch the Bronco.
2022 4dr Badlands, 2.3L Manual, Mid pkg
YouTube: youtube.com/@ragnarkon
YouTube: youtube.com/@ragnarkon
615_Bronco, Laura