$100 reservation Question

It's a fee that is then placed on your purchase price, basically a $100 discount

ResidualGenius

It's a fee that is then placed on your purchase price, basically a $100 discount

I believe that when we placed reservations that the website said that the $100 would be deducted from the purchase price should you take the next step and actually order a Bronco and then take delivery....

However, no order, no refund....did I get this right?

JFranklin

I believe that when we placed reservations that the website said that the $100 would be deducted from the purchase price should you take the next step and actually order a Bronco and then take delivery....

However, no order, no refund....did I get this right?

I thought it was refundable but, not sure and to be honest never looked since I wasn't worried about a $100 and was getting a Bronco anyways

ResidualGenius

I thought it was refundable but, not sure and to be honest never looked since I wasn't worried about a $100 and was getting a Bronco anyways

1. It is refundable. I know this because my 1st reservation which I switched to a new dealer, was refunded upon the switch.
2. Dealer is the one who gets the money and therefor would be the one to refund it or apply to sale.
3. It's NOT a fee. It was a reservation made with a $100 DEPOSIT. So read #2 again for how it should be handled.

Didn't really mean to direct this at you @ResidualGenius, I just happened to click on your post and hit reply ;)

EvlNvrDys

1. It is refundable. I know this because my 1st reservation which I switched to a new dealer, was refunded upon the switch.
2. Dealer is the one who gets the money and therefor would be the one to refund it or apply to sale.
3. It's NOT a fee. It was a reservation made with a $100 DEPOSIT. So read #2 again for how it should be handled.

Didn't really mean to direct this at you @ResidualGenius, I just happened to click on your post and hit reply ;)

you're all good, no worries here

I just got my Bronco, and the $100 deposit was deducted from the final price....after I reminded them

Gocats

I just got my Bronco, and the $100 deposit was deducted from the final price....after I reminded them

That right there is the key! Dealers tend to need to be reminded of things :unsure:

Just called my salesman and he told me that the $100 will be sent to the dealership by Ford (since you used a credit card to secure the reservation) to be used to defray the cost of the final transaction. Also, the order shows up on my Ford.com account page reflecting both the $500 I put down on the unit but also the $100 reservation fee, both as being deducted from the price.

My $100 deposit was my down payment :giggle:

$100 Deposit is supposed to be refunded by your Dealer. That's what I was told, and what happened once I signed the delivery paperwork. Instantly credited to my CC account.
Ford is the WORST manufacturer for policy and procedure! There is nothing in place for standard operating procedures.

FrankenRodz

$100 Deposit is supposed to be refunded by your Dealer. That's what I was told, and what happened once I signed the delivery paperwork. Instantly credited to my CC account.
Ford is the WORST manufacturer for policy and procedure! There is nothing in place for standard operating procedures.

I'm pretty sure that the original Bronco Reservation web page indicated that the $100 deposit would be applied to the cost of your new Bronco...if you didn't convert the reservation to an order and take delivery then the money was kept.

That's what makes this entire ADM game being played by the dealers is such BS....this system appeared to be set up to keep the dealer's role somewhat minimal, with most of the dealings between you and Ford over the internet. The dealer was just the local "tool" needed for FMC to interface with the purchaser.

JFranklin

I'm pretty sure that the original Bronco Reservation web page indicated that the $100 deposit would be applied to the cost of your new Bronco...if you didn't convert the reservation to an order and take delivery then the money was kept.

That's what makes this entire ADM game being played by the dealers is such BS....this system appeared to be set up to keep the dealer's role somewhat minimal, with most of the dealings between you and Ford over the internet. The dealer was just the local "tool" needed for FMC to interface with the purchaser.

You are correct about the Original Disclaimer, however, the deposit was NOT applied to the cost. I completely forgot about it, and my Wife reminded me, otherwise the Dealer would never have mentioned/credited it.
Complete Ford disconnect.
Ford has also been useless in getting my 20,000 additional points I was promised loaded in to my account. I don't think it falls on the Dealer as the bad guy.
Ford is simply doing a poor job.

FrankenRodz

You are correct about the Original Disclaimer, however, the deposit was NOT applied to the cost. I completely forgot about it, and my Wife reminded me, otherwise the Dealer would never have mentioned/credited it.
Complete Ford disconnect.
Ford has also been useless in getting my 20,000 additional points I was promised loaded in to my account. I don't think it falls on the Dealer as the bad guy.
Ford is simply doing a poor job.

Agreed that Ford has handled this less than perfectly for sure. Found a link the old reservation web page and it says that the "deposit" of $100 is "refundable" but would be applied to the cost of the Bronco if you completed the deal and took delivery.....so I stand corrected....nobody should "lose" that money, Bronco or not....

I keep reading here about the new "allocation" rules Ford has instituted which allegedly give them the right to ignore (to some degree) the existing reservation time stamps of cutomers. Is there any FORMAL correspondence from Ford that lays out this "rule change"? Not that I am doubting it exists -- just want to know how it affects me and my reservation and my order.

My dealer has not mentioned existence of this program at all -- and it's a large dealer who probably has 300-500 orders in the system....

Can anyone shed some light here and give me some wisdom?

JFranklin

I keep reading here about the new "allocation" rules Ford has instituted which allegedly give them the right to ignore (to some degree) the existing reservation time stamps of cutomers. Is there any FORMAL correspondence from Ford that lays out this "rule change"? Not that I am doubting it exists -- just want to know how it affects me and my reservation and my order.

My dealer has not mentioned existence of this program at all -- and it's a large dealer who probably has 300-500 orders in the system....

Can anyone shed some light here and give me some wisdom?

Allocations have always been a factor. The reservation time stamp was the new twist. Many factors involved. Unfortunately the allocation factor, late in the game, received more weight than the time stamp. When you have mega dealerships with hundreds and thousands of reservations, you seem to get more allocations than small to midsize dealerships. Somehow they cant seem to find a formula that makes it fair and equitable for all. How about more weight to reservations and less towards allocations for dealership stock. But as discussed for almost a year, making money, in the end, is the magic formula for dealerships and Ford.

JFranklin

I keep reading here about the new "allocation" rules Ford has instituted which allegedly give them the right to ignore (to some degree) the existing reservation time stamps of cutomers. Is there any FORMAL correspondence from Ford that lays out this "rule change"? Not that I am doubting it exists -- just want to know how it affects me and my reservation and my order.

My dealer has not mentioned existence of this program at all -- and it's a large dealer who probably has 300-500 orders in the system....

Can anyone shed some light here and give me some wisdom?

@TK1215 is correct but just to dig into it a little more...

Ford has always had dealer and regional allocations. It's nothing new. Generally speaking, the higher performing dealers get more vehicles... it's been that way for as long as I can remember. And honestly it makes a lot of sense.

As @TK1215 mentioned, the reservation system is brand new. For the 2021 build year, Ford modified the more traditional allocation formula, and based dealership allocation largely on how many Bronco reservations dealers obtained. If you got more reservations, you got more Broncos. As a result, a bunch of smaller dealers offered below MSRP deals for Broncos in order to attract more reservations. They then pushed these deals online on the popular Ford forums around the internet... and it worked--they got a ton a reservations.

However... for 2022... Ford is reverting back to the more traditional allocation system and it is once again based largely on sales performance. The reason why this is a big issue is because Ford couldn't build the majority of orders in 2021 and most people got bumped to 2022. These smaller dealers that attracted a bunch of reservations don't have the historical sales performance to backup their reservation numbers. So while the more traditional sales formula for dealership allocation is fair to the dealers, it is unfair to the customers who reserved at these smaller dealers that offered incredible deals on the Bronco.

For most people, none of this really matters. The number of Bronco orders at your local dealership is likely roughly proportional to their sales performance, so your order won't really be impacted. But if you ordered at these small dealers who attracted orders from around the country via incredible pricing & internet sales... you're screwed.

JFranklin

I'm pretty sure that the original Bronco Reservation web page indicated that the $100 deposit would be applied to the cost of your new Bronco...if you didn't convert the reservation to an order and take delivery then the money was kept.

That's what makes this entire ADM game being played by the dealers is such BS....this system appeared to be set up to keep the dealer's role somewhat minimal, with most of the dealings between you and Ford over the internet. The dealer was just the local "tool" needed for FMC to interface with the purchaser.

The $100 deposit has always been completely refundable if you did not convert to an order . Once ordered it is up to the dealer .

I put $100 deposit down on a 2021 res and then Ford required another $500 to order a 2022.

RagnarKon

@TK1215 is correct but just to dig into it a little more...

Ford has always had dealer and regional allocations. It's nothing new. Generally speaking, the higher performing dealers get more vehicles... it's been that way for as long as I can remember. And honestly it makes a lot of sense.

As @TK1215 mentioned, the reservation system is brand new. For the 2021 build year, Ford modified the more traditional allocation formula, and based dealership allocation largely on how many Bronco reservations dealers obtained. If you got more reservations, you got more Broncos. As a result, a bunch of smaller dealers offered below MSRP deals for Broncos in order to attract more reservations. They then pushed these deals online on the popular Ford forums around the internet... and it worked--they got a ton a reservations.

However... for 2022... Ford is reverting back to the more traditional allocation system and it is once again based largely on sales performance. The reason why this is a big issue is because Ford couldn't build the majority of orders in 2021 and most people got bumped to 2022. These smaller dealers that attracted a bunch of reservations don't have the historical sales performance to backup their reservation numbers. So while the more traditional sales formula for dealership allocation is fair to the dealers, it is unfair to the customers who reserved at these smaller dealers that offered incredible deals on the Bronco.

For most people, none of this really matters. The number of Bronco orders at your local dealership is likely roughly proportional to their sales performance, so your order won't really be impacted. But if you ordered at these small dealers who attracted orders from around the country via incredible pricing & internet sales... you're screwed.

Great synopsis of the system...thanks. But what has me scratching my head is that it shouldn't matter at all whether the Bronco has a green or blue sticker....at an MSRP sale price both Ford and the dealer make the same amount. SO.....I'm at a loss as to why building vehicles for dealer stock is important at all until all the reservations are filled. Yes, I know the commodity shortages makes the game a little non-linear.....

If you fulfill the reservations as booked, then the chips fall and I believe the natural "allocation" will fall in place without any "tweaking" from Ford. Now that I've thrown this out there I realize that several of you will tell me why I'm wrong....but that's ok....it's all knowledge!