Reported 66.67% Conversion Rate?

Soupcook
Mar 24, 2021

Rank VI

Mar 24, 2021

A post on Bronco6G reports a conversion rate of 66.67%. Since I recall 194,000 reservations, then about 130,000 Bronco reservations were converted. I also recall Ford will only make about 76,000 2021 Broncos. (If my numbers are wrong, please correct me). Will there be 2021 Broncos on the lots before all the converted reservations are provided?
7/14: Outer Banks, Eruption Green, Lux Package, 2.7 Eco, Sasquatch Package, Roof Rack, Towing Package, HD Modular front bumper, AUX switches
Gutter Clown
Last edited by a moderator: Mar 24, 2021
Moderator

Moab or bust!!!

Mar 24, 2021

#1
A post on Bronco6G reports a conversion rate of 66.67%. Since I recall 194,000 reservations, then about 130,000 Bronco reservations were converted. I also recall Ford will only make about 76,000 2021 Broncos. (If my numbers are wrong, please correct me). Will there be 2021 Broncos on the lots before all the converted reservations are provided?
That's not a bad rate considering most have never seen an actual Bronco and the wait is more than most people can take. IIRC, Ford was thinking it would be closer to 75%. I think there will be a few Broncos on the lots since not everyone will end up buying the Bronco they ordered, but I don't believe Ford will be making dealer ordered Broncos before the people that have reservations. At least not in the next couple of years.
2022 Bronco Badlands, 4D, Hot Pepper Red, 2.7, Squatch, Lux, and MIC.
7/13/2020 10:04pm reservation. Blend 6/16/2022 Delivered 6/26/2022.
Dealership - Stephen's Auto Center.
Gutter Clown, Bronc96

Rank III

Mar 24, 2021

#2
It is hard fir most to wait a year for anything! Plus circumstances change, available parts affect units built, computer chips are scarce, so the pure of heart those willing and can wait will benefit. Who knows even my circumstances within a year? Willienme
Gutter Clown, Bronc96

Libations MOD

Mar 24, 2021

#3
A post on Bronco6G reports a conversion rate of 66.67%. Since I recall 194,000 reservations, then about 130,000 Bronco reservations were converted. I also recall Ford will only make about 76,000 2021 Broncos. (If my numbers are wrong, please correct me). Will there be 2021 Broncos on the lots before all the converted reservations are provided?
But with that conversion also includes ones that already opted for a 22MY. From what my dealer has said the only ones they for sure will see are the demo models they will get. Other than that the only ones are people that ordered and then no-showed.
WT HOSS 4dr 2.7 MIC Lux Tow
7/16/20 Res -- 1/22/21, 10/8/21 Order -- 3/24/22 VIN -- 5/9/22, 5/23/22, 5/16/22, 6/6/22, 6/17/22 Build 7/15/22 Delivered
Storm Factor - Never Stop Chasing! BrawnCo.Club 501c3 Pending
Gutter Clown, Bronc96
OBXBroncoGuy

Mar 24, 2021

#4
But with that conversion also includes ones that already opted for a 22MY. From what my dealer has said the only ones they for sure will see are the demo models they will get. Other than that the only ones are people that ordered and then no-showed.
That's why some dealership asked for a deposit. I'm sure since the area I'm living in, might be harder to sell and want to keep the order no shows down as low as possible
Gutter Clown, Bronc96

No Ragerts

Mar 25, 2021

#5
My dealer advised that all 2021 Broncos with the exception of dealer samples/demos are customer ordered and that Dealerships are not able to order for stock.

sure, there will be customer cancellations and circumstances that allow for someone who didn’t order a Bronco to get one but, the secondary market is going to have a field day with the limited Bronco supply.
- 2023 Raptor / Shadow Black / MGV (DOB 8/30/23)
- 2023 Heritage Limited Edition / Robin’s Egg Blue / 4dr / (stolen from my dealer 11/15/23)
Deano Bronc, Gutter Clown

Rank III

Mar 25, 2021

#6
I think translates to retaining value by strong used demand. I will not lose any $ on my order even if I don’t get it till 2022. A Great Investment!
Gutter Clown, Soupcook

Rank V

Mar 25, 2021

#7
Wonder if some of those moved on to purchase a Bronco Sport?
Soupcook

Rank IV

Mar 25, 2021

#8
Just because the conversion rate is 67% that is 21MY and 22MY combined. I would like to see them separate those numbers to get a good picture of 21MY.

I bet Ford will not release those numbers though.

Seen a lot of people on here and Bronco6G say they were waiting for 22MY so would like to see that.
Sdakotabronco, Soupcook

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