Ford Sells 2,730 Broncos (full size) in August

They have been nowhere near max production yet.

I've heard/read that so many times, but MAP production has never exceeded more than 13.4k units per month (at least in the last two calendar years) and has averaged 11,430 per month this calendar year (the 2020 monthly average was 7,650 units). That includes both Ranger and Bronco. So, no they are not likely to be able to manufacture and deliver all of the original reservations/orders by end of the 2022 model year. They had a year's worth of vehicles to build well before they cut off reservations. Many/most of those who ordered a 2021 will be pushed to 2022 and possibly 2023 and many of those ordering a 2022 Bronco will almost certainly be pushed to 2023.

So 2021 Broncos will be a rare breed, eh?

Ford has bit off more than they can chew. They’ve definitely have screwed this launch worse than the Explore mess. Plus dealers are useless when it comes to communicating anything regarding the ordering process. I’ve always loved Ford, but this has left a horrible impression on any future purchases outside of my Bronco order.

There was a 4-door white OBX soft top next to me in Naples, FL today. Had custom rims and tires. They are starting to hit the streets.

Bschurr

So 2021 Broncos will be a rare breed, eh?

Extremely.

If people bought one as an investment, they may have made out! But not all rare things are worth big bucks. Time will tell.

Perhaps the FE's will??

Do like my uncle did on his 2020 Vette. Stripped car with just the exhaust paid 65K. Drove it a year sold it for 85K and has a new Z51 loaded up on order with a few K to spare.

Ford Sells 2,730 Broncos (full size) in August
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