I was told by my dealer that at some point this month that all Ford dealerships were suppose to receive at least one Bronco for the dealership to use. Which didn't make me happy that they were doing that before building the ones for paying customers. But whatever at this point.
I’m as irritated with Ford as anyone here, but allocating dealer demos makes a lot of sense.
-Demo inventory is a drop in the bucket compared to the +/-150,000 orders.
-without demos, the rare few who get their orders before everyone else will be bombarded with requests to check theirs out, aka invade privacy and complicate things for customers.
Just imagine being a reservation holder (like myself) with a 7/14 reservation knowing that you won’t see yours for months, even years, and you cannot test drive one or even look inside one that you see parked in the Walmart parking lot by some lucky b who got theirs well before you did. So you wait in limbo hoping to god that your LFD gets a Bronco in that doesn’t get delivered for whatever reason, and you can make it within the next hour to look at it before someone else buys it.
With the scarce market right now, people are snatching up new inventory within hours of delivery. My dealership (I am a salesman for GM) had an Escalade that literally didn’t last 30 minutes between the time it got off the truck and it was already sold. Now imagine that with a Bronco, which is arguably the most coveted vehicle of the decade.
TLDR: demos will save a lot of headache, and a lot of heartache for a lot of folks.